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  • 10 Top Investors In India And Their Portfolios

    10 Top Investors In India And Their Portfolios

    Top Investor in India

    India is a growing country that has witnessed an increase in investment activities and a growing number of investors. Assets under Management (AUM) of Mutual Funds is growing by double digits, and demat accounts in India crossed the ten crore mark. The tale of India is being told by these metrics.

    In this blog, we delve into the portfolios of some of the top investors of India. 

    1. Radhakishan Damani

    Radhakishan Damani is a well-recognized name in the investment world. Damani is an entrepreneur and is the founder of a well-known retail chain in India, D-Mart. He is recognized for his eccentric approach to the stock market. He manages his portfolio through his investment firm, Bright Star Investments Limited. According to Forbes, he is the 8th richest person in India.

    Damani was born in Mumbai on 15 March 1954 in a Marwari Hindu family. He studied Commerce at the University of Bombay but dropped out after one year. After the death of his father, he tried his hands in the stock market in the year 1980, and became a broker and investor. He made profits by short-selling the stocks in the 90s.

    Investment Philosophy

    Damani is a value investor and focuses on long-term investments. He is often associated with a conservative and risk-averse investment style and, invests in undervalued companies with strong fundamentals and has a good track record of consistently outstanding performance. He conducts his research to choose the stock and is patient with his investment strategies during market fluctuations.

    Radhakishan Damani’s Portfolio

    As of September 2024, his portfolio valuation stood at INR 182,559 Crs. The table below shows the top ten stocks from his portfolio:

    Radhakishan Damani’s Portfolio
    StocksValue (IN cr)
    Avenue Supermart Ltd.160909.07
    Trent ltd3067.4
    VST industries Ltd1609.2
    Other 2270.7

    2. Rakesh Jhunjhunwala

    Rakesh Jhunjhunwala, also known as the Big Bull and the ‘Warren Buffet’ of the Indian stock market. He was a chartered accountant and a famous equity investor in India and one of India’s richest people. He was born in Mumbai, on July 5, 1960. Jhunjhunwala died on August 14, 2022, because of an adverse medical condition.

    Rakesh developed an interest in stocks when he observed his father discussing stocks with his friends. Rakesh started his career in the stock market in 1985 with an investment of INR 5,000. Investments in companies like Titan, Infosys & CRISIL in 2000 brought him early success.

    Rakesh Jhunjhunwala’s Investment Philosophy

    Rakesh was recognized for his value-investing approach in the stock market. He had always chosen undervalued companies with strong fundamentals in the market. He believed that these companies hold an immense potential to generate great returns over the long term. Rakesh invested in companies across different sectors to maximize his returns and was always focused on extensive research of stocks. 

    Rakesh Jhunjhunwala Portfolio

    As of September 2024, Jhunjhunwala’s net worth stood at INR 51,079 Crore. Have a look at the sector-wise breakup of Rakesh Jhunjhunwala’s portfolio.

    Further, have a look at the top stocks of his portfolio:

    StocksValue (IN cr)
    Titan Company ltd15,169
    Concord Biotech Ltd.5,526.40
    Star Health and Allied Insurance Company Ltd.4,789.80
    Tata Motors Ltd.3,804.20
    Metro Brands Ltd.3,260.20
    Others18349.6

    3. Mukul Agarwal

    Mukul Agarwal, as an investor has gained prominence in recent years. Currently, he is the director of three companies, namely Param Capital Research Private Limited, Permanent Technologies Private Limited, and Mahavir Prasad Nevatia Education Institution. He entered the market in the late 90s.

    Mukul Agarwal’s Investment Philosophy

    Mukul is the fresh face of the Indian stock market. He adopts a long-term investment strategy with a major focus on diversification of portfolio. He does not believe in making impulsive decisions and knows how to stay disciplined while investing.

    Mukul Agarwal’s Portfolio

    As of September 2024, Mukul Agarwal’s net worth stood at INR 7189.8 Crore. Have a look at the top ten stocks from his portfolio:

    StocksHolding value (INR CR)
    BSE Ltd912
    Neuland Laboratories Ltd.676.7
    Nuvama Wealth Management Ltd.335
    Radico Khaitan Ltd.329.6
    Capacit’e Infraprojects Ltd.229.5
    Others 4725

    4. Azim Premji

    Azim Premji is a philanthropist, business tycoon, and the former chairman of one of the leading tech giants of India, Wipro Limited. Azim Premji was born in Mumbai in the year 1945. Premji holds a bachelor’s degree in electrical engineering from Stanford University He took over Wipro from his father in the year 1966. At that time, Wipro was a vegetable oil company. Premji later recognised the emerging IT trends in the country and decided to expand Wipro’s Business. As a philanthropist, he has donated over $21 billion to his Azim Premji Foundation. Premji has been awarded with Padma Bhushan in the year 2011. Wipro made Premji one of the wealthiest investors in India.

    Azim Premji’s Investment Philosophy

    Premji is known for his disciplined and long-term investment strategies. He has a long-term perspective on the stock market. Premji focuses on value investing principles and thoroughly analyses the company’s fundamentals and growth potential. He believes in diversification of portfolio and knows how to manage risk effectively.

    Azim Premji’s Portfolio

    As of September 2024, Premji’s net worth stood at INR 110901.3  Crore. Have a look at the sector-wise breakup of Azim Premji’s portfolio:

    Azim Premji’s Portfolio

    The table below shows the top stocks from his portfolio:

    StocksHolding Value (INr cr)
    Wipro110901.3

    5. Ashish Dhawan

    Ashish Dhawan is a well-known investor in India who has achieved significant returns in the stock market through his analytical approach. Ashish was born on March 10, 1969. He is the co-founder of Chrys Capital, a leading private equity firm.

    After a successful career in investing, he switched to philanthropy and education. Dhawan is also the founder of a non-profit organization named Central Square Foundation which works towards improving and transforming the quality of education. He also played a major role in the establishment of Ashoka University in Haryana.

    Ashish Dhwan’s Investment Philosophy

    Ashish spreads his investments across various sectors and asset classes to minimize risk. He emphasizes long-term returns and conducts detailed analyses of market conditions, and companies before investing. He looks for undervalued gems in the stock market.

    Ashish Dhawan’s Portfolio

    As of September 2024, Dhawa’s net worth stood at INR 3,332.7 Crore. Have a look at the top ten stocks from his portfolio:

    Ashish Dhawan’s Portfolio
    StocksHolding Value(inr cr)
    Glenmark Pharmaceuticals Ltd.1,126
    Quess Corp Ltd.417.6
    Mahindra & Mahindra Financial Services Ltd.416.9
    AGI Greenpac Ltd.332.9
    Greenlam Industries Ltd.283.1
    Others 771.4

    6. Vijay Kishanlal Kedia

    Vijay Kedia’s portfolio is among the most followed in the Indian market, both due to his reputation as a “market master” and the historical returns his portfolio has delivered over the years Born on 1959  in Kolkata, Kedia has made a name for himself as a self-made investor who started his journey in the stock market at a young age, overcoming significant financial challenges to establish himself as one of India’s most respected market voices.

     Kedia has been a keynote speaker at IIM Ahmedabad, IIM Bangalore & MDI Murshidabad and he has been a TEDx speaker 2 times  He was also invited to speak at London Business 

    Vijay Kedia’s Investment Philosophy 

    Speaking about his investment rationale, Kedia says, “One should scout for companies which have good management. Find very good, very honest management and see the product in which the management is going to outperform its peers and the economy. Invest in those companies for the next 10-15 years, and you cannot go wrong.” He uses the SMILE approach in his portfolio investments – ‘small in size, medium in experience, large in aspiration, and extra-large in market potential’.

    Vijay Kedia’s Portfolio 

    As of September 2024, Vijay’s net worth stood at INR 1928.2 Crore. Have a look at the top ten stocks from his portfolio:

    StocksHolding Value(INR CR)
    Tejas Network Ltd431
    Atul Auto Ltd.362.6
    Neuland Laboratories Ltd.221.7
    Elecon Engineering Company Ltd.179.6
    TAC Infosec Ltd.117.8
          Others 621

    7. Ashish Kochalia 

    Ashish Kacholia is a prominent Indian stock market investor renowned for his astute investment strategies and knack for selecting multi-bagger stocks that deliver exceptional returns over the long term.

    Often referred to as the “Big Whale” of the Indian equity markets, Kacholia has built a formidable reputation for his deep research With a career that spans decades, Kacholia initially co-founded the renowned brokerage firm Edelweiss, which laid the foundation for his extensive understanding of market dynamics. Over time, he transitioned to become an independent investor, amassing a well-diversified portfolio across sectors such as technology, consumer goods, chemicals, and manufacturing.

    Ashish Kacholia’s success has made him a sought-after figure in the financial world, where he is often lauded as an inspiration for retail investors looking to build wealth in equity markets. Despite his success, he maintains a low public profile, letting his impressive track record and investment philosophy speak volumes.

    Ashish Kochalia’s Investment Philosophy

     His investment style is characterized by patience, a focus on business fundamentals, and a deep conviction in the companies he invests in. He identified high-growth potential in small-cap and mid-cap companies and remain invested in them for a long time which delivers exceptional returns 

    Ashish Kochalia’s Portfolio

    As of September 2024 Ashish Kochalia’s net worth stood at INR 3,158.7 Crore. Have a look at the top  stocks from his portfolio:

    Ashish Kochalia’s Portfolio
    StocksHolding Value(INR Cr)
    Shailey Engineering Plastics ltd361.2 Cr
    Beta Drugs Ltd.267.4 Cr
    Safari Industries (India) Ltd.238.6 Cr
    Awfis Space Solutions Ltd234.3 Cr
    Others 2057.3

    8. Madhusudan Kela 

    Madhusudhan Kela is a renowned Indian investor and financial strategist celebrated for his deep insights into equity markets and a career spanning over three decades. He gained prominence during his tenure as Chief Investment Strategist at Reliance Mutual Fund, where his visionary investment strategies played a pivotal role in delivering outstanding returns and building a robust reputation for the fund.

    Madhusudhan Kela’s Investment Philosophy

    Kela’s investment philosophy is rooted in the principles of identifying long-term trends, deeply analyzing business fundamentals, and maintaining a high conviction in his bets. Known for his contrarian approach, he often seeks opportunities in undervalued or overlooked sectors, emphasizing patience and the ability to withstand market volatility. His disciplined, research-driven methodology and knack for spotting multibagger opportunities have made him a revered figure in Indian capital markets.

    Madhusdhan’s Kela Portfolio

    As of September 2024, Madhusudhan Kela’s net worth stood at INR 2,224.0 Crore. Have a look at the top  stocks from his portfolio:

    StocksHolding Value(Rs cr)
    Choice International ltd1,278
    Mk Ventures Capital Ltd.489.90
    Sangam (India) Ltd.93.00
    Bombay Dyeing & Manufacturing Company Ltd.73.70
    Samhi Hotels Ltd.70.40
    Others218.8

    9. Akash Bhansali 

    Akash Bhansali is a prominent Indian investor and the Managing Director of Enam Holdings, a private investment firm renowned for its strategic investments across diverse sectors. With decades of experience in the financial markets, Bhansali has earned a reputation as a sharp and forward-thinking investor who focuses on creating long-term wealth through disciplined and well-researched investments. His ability to identify trends early and align his portfolio with India’s growth story has made him a respected figure in the investment community.

    Akash Bhansali’s Investment Philosophy 

    Bhansali’s investment philosophy revolves around identifying quality businesses with robust fundamentals, strong management teams, and scalable growth opportunities. He emphasizes patience, value creation, and a deep understanding of the industries he invests in. His portfolio often reflects a balance between traditional industries and emerging sectors, showcasing his belief in diversification and adaptability. Akash Bhansali’s strategic and thoughtful approach serves as an inspiration for investors aiming to achieve sustainable wealth creation.

    Akash Bhansali’s Portfolio 

    As of September 2024, Vijay’s net worth stood at INR 6952.7 Crore. Have a look at the top stocks from his portfolio:

    StocksHolding Value(Rs cr)
    Gujrat Fluorochemicals Ltd2,137
    One97 Communications Ltd.717.1
    Sudarshan Chemical Industries Ltd.627
    Inox Wind Energy Ltd.497.5
    Schneider Electric Infrastructure Ltd.467.6
    Other2506.79

    10. Anil Kumar Goel 

    Anil Kumar Goel is a highly regarded Indian investor known for his exceptional expertise in identifying high-potential opportunities in small-cap and mid-cap companies. With decades of experience in equity markets, Goel has carved out a niche for himself by focusing on undervalued and often overlooked sectors, particularly in the manufacturing and industrial space. He is also known as “Sugar Baron” on Dalal Street because of his picks in sugar stocks. His success has made him a well-respected figure among value investors in India.

    Anil Kumar Goel’s Investment Philosophy

    Goel’s investment philosophy centers around deep value investing, where he meticulously analyzes a company’s financials, business fundamentals, and industry prospects. He is known for his preference for companies with strong cash flows, minimal debt, and consistent growth potential. Goel often takes a long-term approach, patiently holding his investments as the value of the business unfolds over time. His ability to spot hidden gems and turn them into multibaggers has made him an inspiration for retail and institutional investors alike.

    Anil Kumar Goel’s Portfolio

    As of September 2024, Anil Kumar Goel’s net worth stood at INR 2164.2 Crore. Have a look at the top  stocks from his portfolio:

    Anil Kumar Goel’s Portfolio
    StocksHolding Value(Rs cr)
    Triveni Engineering&Industries ltd397
    KRBL Ltd.302.80
    TCPL Packaging Ltd.268.50
    Dalmia Bharat Sugar and Industries Ltd.229.40
    Dhampur Bio Organics Ltd.109.50
    Other855

    Read Also: Top 10 Most Expensive Stocks in India

    Conclusion

    Each investor that we have discussed, has their approach and areas of expertise, which makes India’s investment landscape remarkable. Every investor’s journey provides valuable insights and inspiration for aspiring investors.

    To warp it up, there is no “best” way to invest in the stock market. One can observe by analysing the portfolio of top investors that long-term investing, discipline, and patience are the key factors to a successful investing journey. Create your strategies and uncover opportunities that might lead you to the ladder of success.

    Frequently Asked Questions (FAQs)

    1. Who played a major role in the foundation of Ashoka University?

      Ashish Dhawan.

    2. Who is known as the “Warren Buffet of India”?

      Rakesh Jhunjhunwala

    3. Who was the former chairman of Wipro?

      Azim Premji

    4. What is the investment style of Ashish Dhawan?

      Ashish Dhawan focuses on long-term investing and picks undervalued stocks with strong fundamentals.

    5. Who was the founder of Avenue Supermarts Limited?

      Radhakishan Damani

  • Performance Of IPOs Launched In 2023

    Performance Of IPOs Launched In 2023

    Top IPOs and their performance

    The Indian markets have performed exceptionally well in calendar year 2023. All major sectors are in green, and broader indices like Nifty 50 and Sensex gave more than 18% returns. 

    There were 234 IPOs launched in calendar year 2023, 176 SME, and 58 mainboard IPOs. In this blog, we will uncover the top IPOs launched in 2023 by listing gains. 

    What is an IPO?

    If you’re not familiar, IPO stands for Initial Public Offering. When a company raises capital in the primary market by selling shares to the public, it is referred to as an IPO. An IPO is an imperative step in the growth of a business. Once listed on the Stock Exchanges (NSE & BSE), the shares of a company can be easily bought and sold.

    Top IPOs of 2023

    List of top IPOs

    As stated above, a total of 234 IPOs launched in 2023 out of which mainboard included 58 IPOs and SME included 176 IPOs.  

    Mainboard IPOs are for large companies with a post-issue paid-up capital of at least INR 10 crore, whereas SME IPOs are for small and medium enterprises with a post-issue paid-up capital of a minimum of INR 1 crore and a maximum of INR 25 crore.

    Read Also: JG Chemicals IPO: Overview, Key Details, Financials, KPIs, Strengths, and Weaknesses

    1. Tata Technologies

    Tata Technologies IPO is a book-built issue of INR 3,042.51 crores. The issue was a complete offer for sale (OFS), i.e., the entire issue was sold by existing shareholders.

    Tata Technologies was founded in the year 1994. It is a leading Indian multinational product engineering company known for its expertise in the automotive, aerospace, and industrial heavy machinery sectors. The company was incorporated as ‘Core Software Systems’ in the year 1989 as the automotive design unit of Tata Motors with a major focus on car designing and development and was later renamed Tata Technologies in the year 2001.

    Checkout our detailed case study on Tata Technologies: Tata Technologies Case Study: Business Model and Marketing Strategy

    Tata Technology IPO details

    • IPO Date: 22 November 2023 to 24 November 2023
    • Listing date: November 30, 2023
    • Price Band: INR 475 – INR 500 per share
    • No of shares offered: 60,850,278 shares
    • Lot Size: 30

    Performance Analysis

    Tata Technologies shares were listed at a premium of 163% above the issue price. The opening price on the listing day was INR 1,200 per share. On the day of listing, the shares rallied 10% to close at INR 1313.

    The shares of Tata Technologies are currently trading at INR 1,180 and are down almost 10% from the listed price of INR 1,313.

    2. Motisons Jewellers

    Motisons Jewellers IPO was a book-built issue of INR 151.09 Crore. The issue was a completely fresh issue of 2.75 Crore shares.

    It was established in the year 1997. The company sells gold, diamond, and other jewellery products with over three lakh designs. The flagship store – Motisons Tower is located in Jaipur. The latest branch of Motisons was opened in 2021, in Vaishali Nagar, Jaipur.

    Motisons Jewellers IPO Details

    • IPO Date: December 18, 2023 to December 20, 2023
    • Listing date: December 26, 2023
    • Price Band: ₹52 to ₹55 per share
    • No of shares offered: 25,829,700
    • Lot Size: 250 Shares

    Performance Analysis

    Shares of Motisons Jewellers were listed at a premium of 84% above the issue price. The company’s opening price on the listing day was INR 109 per share. However, on the listing day, the shares closed at INR 104.

    As of 1 Jan 2024, the shares of Motisons Jewellers are trading around INR 103, which is close to the listing day’s price.

    3. Netweb Technologies

    Netweb Technologies India IPO is a book-built issue of INR 631 crores. The issue was a combination of a fresh issue of 0.41 crore shares and an offer for sale of 0.85 crore shares.

    It is a producer of high-performance computing and data centre solutions. The company specialises in designing, developing, applying, and integrating HPC solutions for businesses and research organisations.

    Newteb Technologies IPO Details

    • IPO Date: July 17, 2023 to July 19, 2023
    • Listing date: July 27, 2023
    • Price Band: ₹475 to ₹500 per share
    • No shares offered: 12,620,000 shares.
    • Lot Size: 30 Shares

    Performance Analysis

    Shares of Newteb Technologies India were listed at a premium of 82% above the issue price. The opening price price of the company on the listing day was INR 947 per share. However, on the listing day, the shares closed at a discount of nearly 4%, i.e., INR 910 after making a high of INR 953.

    The shares of Newteb Technologies India are currently trading around INR 1,187 and are up nearly 25% from the listed price of INR 910.

    4. Ideaforge Technology

    Ideaforge Technology was a book-built issue of INR 567.29 Crore. The issue was the combination of a fresh issue of 0.36 crore shares and an offer for sale of 0.49 crore shares.

    The company was founded and incorporated in the year 2007. The company is involved in the business of manufacturing Unnamed Aircraft Systems (UAS), also called drones. Ideaforge is a market leader and holds approximately 50% market share in the manufacturing of drones. The major focus of the company is on security and surveillance products.

    Ideaforge IPO Details

    • IPO Date: June 26, 2023 to June 30, 2023
    • Listing date: July 7, 2023
    • Price Band: ₹638 to ₹672 per share
    • No of shares offered: 4,648,870 shares
    • Lot Size: 22 Shares

    Performance Analysis

    Performance Analysis

    Shares of Ideaforge were listed at a premium of 93% above the issue price. The opening price of the company on listing day was INR 1,300 per share. However, the share price closed at a discount of nearly 1%, i.e., INR 1,295 after making a high of INR 1,344.

    As of 1 Jan 2024, the shares of Ideaforge Technologies India are trading around INR 835 and are down nearly 35% from the listed price of INR 1,295.

    5. DOMS Industries

    DOMS IPO was a book-built issue of INR 1,200 crore. The issue was a combination of a fresh issue of 0.44 crore shares and an offer for sale of 1.08 crore.

    The company is a leading Indian manufacturer and supplier of stationery and art products. It was started in the year 2005, and since then the company has achieved significant growth and brand recognition.

    It offers a wide range of products such as drawing materials, gifting items, pens and geometrical instruments, paper materials, kits & combos, etc. The company has a strong distribution network in over 45 countries.

    DOMS Industries IPO Details

    • IPO Date: December 13, 2023 to December 15, 2023
    • Listing date: December 20, 2023
    • Price Band: ₹750 to ₹790 per share
    • No shares offered: 15,126,581 shares
    • Lot Size: 18 Shares

    Performance Analysis

    Shares of DOMS Industries were listed at a premium of 68% above the issue price. The opening price of the company on the listing day was INR 1,400 per share. However, the shares closed at a discount of nearly 5%, i.e., INR 1,326 after making a high of INR 1,434.

    As of 1 Jan 2024, the shares of DOMS Industries are currently trading around INR 1,250 and are down nearly 5% from the listed price of INR 1,326.

    Performance Analysis

    Apart from the above-mentioned IPOs, several other IPOs saw a stellar debut on the stock exchange. The list of other IPOs is as follows:  

    Company NameType of IPOListing Gain
    (%)
    Listing Price
    (INR)
    CMP (INR)*
    GOYAL SALTSME IPO242%130153
    BASILIC FLY STUDIOSME IPO179%271297
    UTKARSH SMALL FINANCE BANKMainboard 92%4053
    PLAZA WIRESSME IPO56%76100
    IREDAMainboard 87%50104
    *CMP as of 1 January 2024

    Read Also: IPO Alert – Capital Small Finance Bank

    Conclusion

    The IPO market of 2023 in India was marked by high volatility and uncertainty. While the number of listings remained strong, the overall performance of the IPOs was mixed, with some companies exceeding expectations and others falling short. It is important to understand that thorough research is necessary before investing in any IPO.

    Also, check out our blog if you are curious to invest in IPOs via mutual fund route : What Is An IPO Mutual Fund? Should You Invest?

    Frequently Asked Questions (FAQs)

    1. What is the full form of IPO

      Initial Public Offering.

    2. What is the issue size limit of SME IPO?

      1 Crore – 25 Crore.

    3. Was Tata Technologies a mainboard IPO?

      Yes.

    4. How many IPOs launched in the year 2023? 

      234.

    5. What is an Offer Document?

      Offer Document or Prospectus, carries information about the company business, background, experience of the management team, company’s financial statements, etc.

  • Asset Management Companies (AMC) in India

    Asset Management Companies (AMC) in India

    If you are looking forward to beginning your journey in mutual funds and are not familiar with the term AMC or Asset Management Company, you have come across the right place!

    What is AMC?

    AMC stands for Asset Management Company. AMCs are financial institutions that manage and invest funds on their client’s behalf through pooled investments such as mutual funds, ETFs or other financial instruments.

    AMC Summary

    AMC employs professionals fund managers, and analysts to make investment decisions. These professionals research and analyse the market conditions to fulfil the fund’s choices and investment needs.

    And for all these services, they charge fees for managing the funds. The fees include a management fee, a performance fee and other miscellaneous expenses. The fees are the percentage of the assets under management (AUM) – It is the total value of the investments managed by the AMC.

    In India, AMCs are regulated by the Securities & Exchange Board of India (SEBI). Further, AMCs are also passively regulated by the Association of Mutual Funds in India (AMFI).

    Now, you must be thinking about how these AMCs operate. AMCs invest the pooled money in professionally managed funds based on the investor’s financial goal, investment horizon and risk appetite. They rebalance these funds on different frequencies, such as quarterly or annually to maintain the desired asset allocation.

    AMCs distribute these funds through various channels including banks, online platforms, NBFCs, distribution houses, agents, etc. The revenue of an AMC primarily comes from the fees it charges from the investors.

    Indian Mutual Fund Industry Analysis 

    Assets Under Management (AUM) of the Indian Mutual Fund Industry stood at INR 49.05 lakh crores as of 30 November 2023.  

    The AUM of the Indian Mutual Fund Industry has grown from ₹8.90 trillion as of 30 November 2013 to ₹49.05 trillion as of November 30, 2023, more than a 5-fold increase in 10 years.

    The proportionate share of equity-oriented schemes is 54.9% and for debt-oriented schemes it is 18.5% of the industry’s assets. Individual investors hold a relatively higher share of industry’s assets, i.e., 59.2% in November 2023.

    Institutional investors account for 40.8% of the assets, of which corporates are 95%. The rest are Indian and foreign institutions.

    From the above data, we can interpret that AMCs have experienced steady growth over the years, reflecting investors’ participation in the mutual fund industry. Rise in disposable incomes and increasing financial awareness are key factors leading to the growth of the mutual fund industry in India.

    Read Also: Top 5 AMC Stocks in India 2025 – Overview and Insights

    Emerging trends in Mutual Funds industry in India

    We all understand the financial landscape of India, which is continuously evolving and AMCs are launching new schemes every year. In the calendar year 2023, AMCs in India launched 198 New Fund Offers (NFOs).

    Some of the key emerging trends in the mutual Fund industry are:

    1. Fintech and Robo-advisors are playing an important role in managing investments. Robo-advisors use algorithms to provide automated suggestions on your investments are continuously gaining attention.
    2. Investors these days generally look for investment opportunities that align with their values. Thematic and Overseas funds play a major role by providing sector-focused and global investments opportunities respectively.
    3. ESG investing or environmental, social and governance factors are crucial for new-generation investors. AMCs that curate ESG-friendly funds are attracting ample inflows.
    4. Direct investment platforms are gaining traction because of their low expense ratio and easy registration process.

    Broadly, there are two types of mutual funds – direct funds and regular funds. Their expense ratio is the primary distinction between them. Regular mutual funds are chosen by investors who prefer investing with financial advisors, whereas Direct mutual funds are meant for those investors who make their own investment decisions.

    Top Asset Management Companies of India

    Top 5 AMCs in India

    As of December 2023, there are 44 registered Asset Management Companies in India. The top 5 AMCs in India are:

    1. SBI Asset Management Company

    SBI mutual fund is a leading AMC in India. It was established in the year 1987 and has 36 years of experience in the fund management. It is a joint venture between the State Bank of India and Amundi Asset Management company. State Bank of India currently holds a 63% stake in the SBI mutual fund, and Amundi Asset Management company holds a 37% stake through a wholly owned subsidiary.

    SBI currently manages 306 open-ended and 215 close-ended funds with an AUM of INR 828,152 crores as of September 2023.

    2. ICICI Prudential Asset Management Company

    ICICI is another major player in the Indian Mutual Fund Industry. It was established in 1998 and is a joint venture between ICICI Bank and Prudential Plc, a leading Pan-Asia & Africa-focused group that provides health protection and saving solutions.

    ICICI AMC manages 436 open-ended and 17 close-ended funds with an AUM of INR 594,204 crores.

    3. HDFC Asset Management Company

    Established in the year 2000, HDFC is also a major player in the mutual fund industry with a strong track record and robust product portfolio.

    HDFC AMC is a joint venture between HDFC Limited & ABRDN Investment Management Limited (formerly known as Standard Life Investments Limited).

    HDFC AMC manages 277 open-ended and 57 close-ended funds with an AUM of INR 518,132 crores.

    4. Kotak Asset Management Company

    Kotak AMC is the wholly owned subsidiary of Kotak Mahindra Bank Ltd., which started operations in the year 1998 and holds a large investor base of over 8.1 million.

    It currently manages 237 open-ended and 34 close-ended funds with an AUM of INR 330,703 crores.

    5. Nippon Asset Management Company

    Nippon India Mutual Fund (NIMF) is one of the fastest-growing mutual funds in India and was established in the year 1995. NIMF was previously known as Reliance Mutual Fund.

    Nippon currently manages 441 open-ended and 24 close-ended funds with an AUM of INR 329,831 crores.

    Read Also: Top AMCs in India

    Conclusion

    To wrap it up, there are 44 registered AMCs in India offering a diverse world of mutual funds. Remember, even though the Indian asset management industry is poised for consistent growth in the coming years, always conduct thorough research and analysis before starting your investment journey and consult with financial advisors.

    Also, if you are a keen investor and want to update yourself on the taxation of different mutual funds in India, checkout our blog: Decoding Mutual Funds Taxation In India

    Frequently Asked Questions (FAQs)

    1. What is the full form of AMC?

      Asset Management Company.

    2. Does AMC charge fees from investors?

      Yes.

    3. Who regulates AMCs?

      Securities & Exchange Board of India.

    4. How many registered AMCs are there in India?

      As of December 2023, there are 44 registered AMCs.

    5. What is Assets Under Management (AUM)?

      It is the total value of the investments managed by the AMC.

  • Paytm Case Study: Business Model and Marketing Strategy

    Paytm Case Study: Business Model and Marketing Strategy

    Paytm logo

    One97 Communications Limited is an Indian multinational technology company started in the year 2000 by Vijay Shekhar Sharma. Paytm, a subsidiary of One97, is an Indian financial services and digital payments company founded in the year 2010.

    This case study of Paytm highlights its evolution from a prepaid mobile and DTH recharge platform to a mainstream player with the launch of wallet services in 2014, marking a key moment in enabling cashless transactions for users.”

    Paytm-Case-Study

    Today, Paytm stands as a one-stop-shop for consumers, offering a plethora of financial and other services that include e-commerce, banking, investments, loans, bus tickets, money transfers, etc.

    The business model of Paytm has driven its total revenue growth from ₹2,802 Cr in FY 2021 to ₹7,990 Cr in FY 2023, achieving a CAGR of 69%.

    In 2017, Paytm piloted bill payment services in Canada and in the year 2018, Paytm partnered with Softbank and Yahoo Japan Corporation to launch PayPay, a leading digital payments and financial services company in Japan.

    Paytm went public with its IPO on NSE & BSE in November 2021 and raised INR 18,300 crs via IPO. The IPO was one of the largest in India, although Paytm’s debut in the stock market faced mixed reactions.

    As of September 2023, there is no identifiable Promoter of Paytm. Have a look at the shareholding pattern of Paytm:

    Shareholding pattern of paytm

    Products and Services of Paytm

    Paytm offers a variety of products and services, such as payment services, financial services, cloud, etc.

    Payment Services

    Payment Services are meant for both consumers and merchants and enable them to make and receive payments seamlessly both online and in-store. Paytm has an overall market share of 40% in payment transactions. Paytm also launched the Paytm Wallet in 2014 and QR code services in 2015. QR Code was later upgraded to an All-in-One QR code in 2020 so that consumers and merchants can have a seamless payment experience while accepting payments from third-party UPI platforms.

    Further, in 2020, Paytm launched soundbox service that gives real-time payment audio confirmation for payment completion. With Paytm’s payment services, consumers can make online bill payments, recharge, and transfer money through the app.

    Commerce & Cloud Services

    Paytm allow consumers to avail of lifestyle commerce services that include booking online tickets, entertainment, gaming, and food delivery within the Paytm app. Merchants can also connect with consumers to improve their business operations. Paytm provides merchants with services such as billing, ledger, vendor management, inventory management, catalogues, etc.

    Paytm also provides software and cloud services to enterprises, telecom companies, digital and fintech platforms.

    Financial Services

    Paytm provide the following financial services to consumers and merchants:

    Mobile Banking Services – Paytm provides mobile banking services through Paytm Payments Bank that includes digital banking products such as current accounts, savings accounts, salary accounts, fixed deposit accounts, and debit cards for individuals, SMEs and corporates.

    Lending – Paytm collaborates with financial institutions to improve distribution, underwriting and collections and provide seamless access to loans to consumers and merchants. Paytm also launched the Paytm Postpaid, which is a buy now pay later (BNPL) product.

    Insurance and Attachment Products – Paytm in collaboration with its insurance partners, provides attachment products like movie and travel ticket cancellations protection. Paytm’s subsidiary company, Paytm Insurance Broking Private Limited provides insurance services that include auto insurance, life insurance and health insurance.

    Wealth Management – Paytm provides wealth management services to consumers through the Paytm app and Paytm Money App. It also launched Paytm Gold, which allows customers to buy digital gold on their platform. Paytm Money app offers investment in mutual funds, equities, and derivatives trading.

    Read Also: What exactly happened to Paytm Payments Bank & why has the RBI banned it?

    Awards & Recognitions of Paytm

    Awards and Recognitions

    Paytm has received multiple awards and recognitions. Some of the major recognitions are:

    • BrandWagon Ace Award for best social media campaign in 2020.
    • ET BFSI Excellence Award for Best Digital Bank of the Year in 2020.
    • India Digital Award by IAMAI for Best Fintech Growth Story and Best Data-Driven Marketing Strategy in 2021.
    • FinTech India Innovation Awards 2023 for Best Fintech Company of the Year in 2022.
    • 8th CFO Vision and Innovation Summit & Awards 2023 for Best Fintech Company of the Year.
    • Quantic 4th Annual BFSI Excellence Awards 2023 for best Wealth Management Company of India.

    Advertising Campaigns

    1. “Kar De Paytm” in the year 2010.
    2. “Zindagi jeene ka naya tarika shuru karo – Paytm Karo” in the year 2015.
    3. “ATM nahi, Paytm Karo” in the year 2016.
    4. “Dimag Khul ke Jee” in the year 2017.
    5. “India Kahe Paytm Karo” in the year 2022.

    Competitive Advantages of Paytm

    1. Paytm was an early entrant into the digital payments landscape and had a first-mover advantage.
    2. Paytm has a wide market of payment services across India with a brand value of US $6.3 billion.
    3. Paytm builds and innovates its technology which helps it to launch products and services rapidly with a high success rate. Paytm has a technology team of over 2,500 members that continuously works to improve the user experience.
    4. Paytm tries to understand the needs of its users and innovates products accordingly.
    5. To engage with customers, Paytm invests in marketing campaigns and other promotional offers.

    Growth Trajectory of Paytm

    Growth of Paytm

    Paytm has shown an impressive growth and expansion journey over the years. It has evolved from a mobile recharge platform to a financial services powerhouse. It claims to have more than 300 million active users. Paytm’s strategic partnerships with HDFC Bank, Uber, Indian Railways, and major E-commerce platforms have helped the company to grow over the years. Cashback and Promotional offers still attract new customers and hold the existing ones. Paytm has moved beyond payment services and has ventured into travel, wealth, credit cards, loans, etc.

    SWOT Analysis of Paytm

    The Paytm SWOT Analysis highlights its strengths, weaknesses, opportunities, and threats, showcasing its market position and growth potential.

    SWOT analysis of Paytm

    Strengths

    1. Paytm is a leading player in the payment sector and enjoys a large user base.
    2. Paytm has strong brand recognition in the fintech sector of India.
    3. Paytm has a diversified product portfolio such as financial services, loans, broking, credit cards, travel, etc.

    Weakness

    1. The lack of profits in the company has raised financial sustainability issues for the company.
    2. Paytm heavily depends on the Indian market for its revenue and any kind of regulatory changes can impact the company’s business operations.
    3. The company faces tough competition from other fintech startups like PhonePe, Google Pay, etc.

    Opportunities

    1. Penetration in the rural area to provide digital payment services can help Paytm grow its business further.
    2. A comprehensive app for seamless user experience can drive the revenue growth of the company.
    3. Tapping into the International markets can help Paytm provide services outside of India, which boosts the company’s revenue growth.

    Threats

    1. Digital payment systems like Paytm are often prone to cyber security risks. Such risks have the potential to significantly alter the user base of Paytm.
    2. Economic downturns can affect consumer spending. This will eventually reduce the user base and revenue growth of the company.
    3. Innovative Competitors and Big Giants like Google Pay and PhonePe could challenge Paytm’s growth.

    Read Also: One MobiKwik Systems Case Study: Business Model, Financials & SWOT Analysis

    Conclusion

    Paytm’s case study provides useful insights into the dynamics of the fintech landscape and cashless economy in India. Paytm’s diversification of services and first-mover advantage have allowed it to create a strong and loyal user base in India. The company should continue to innovate and explore the emerging digital landscape of India for better market positioning and customer engagement.

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1ICICI Bank Case Study: Financials, KPIs, Growth Strategies, and SWOT Analysis
    2Vedanta Case Study: Business Model, Financial Statement, SWOT Analysis
    3Nestle India Case Study: Business Model, Financial Statement, SWOT Analysis
    4BPCL Case Study: Business Model, Product Portfolio and SWOT Analysis
    5Apollo Hospitals Case Study : Business Model, Financial Statements, And SWOT Analysis

    Frequently Asked Questions (FAQs)

    1. Who founded Paytm?

      Vijay Shekhar Sharma founded Paytm in 2010.

    2. What is the shareholding percentage of promoters in Paytm?

      As of September 2023, holding of promoters is nil.

    3. Paytm faces tough competition from which companies?

      PhonePe, Google Pay, etc..

    4. When was Paytm listed on NSE & BSE?

      November, 2021.

    5. What financial services are offered by Paytm?

      Mobile Banking Services, Loans, Mutual funds, Equity Investments, Credit Cards, etc.

    6. What is the UPI transaction limit through Paytm per day

      Paytm UPI allows you to transfer the maximum amount of Rs 1 lakh in a day.

  • Relative Strength Index – What Is It And How To Use It?

    Relative Strength Index – What Is It And How To Use It?

    Summary of RSI

    You have entered into the world of Stock Markets and are looking to sharpen your technical analysis skills. You come across the word “RSI” and wonder what exactly it is.  We’ll unravel the knots of RSI in this blog. 

    If you’re not familiar with this word, RSI stands for Relative Strength Index. It is the most widely used technical indicator to measure the momentum of a security.  

    RSI was developed by American engineer and technical analyst J. Welles Wilder Jr. in the year 1978. It was introduced in his book “New Concepts in Technical Trading Systems.”

    The RSI is a momentum oscillator and oscillates between 0 to 100. Momentum Oscillators help traders identify overbought and oversold zones. In the overbought zone, markets are considered as bullish and bearish in the oversold zone. Further, RSI indicates the upcoming trend reversals or trend continuation in market.

    With the help of RSI, traders and technical analysts can make informed decisions in the market. 

    Calculation of RSI

    RSI calculation

    RSI is calculated using a rolling period of 14 days. The period could be changed as per the suitability. However, the most preferred period is 14 days only.

    For each day, calculate the price change, i.e., if the closing price is higher than the previous closing price, calculate the gain, and if the closing price is lower, calculate the loss. Then, calculate the average gain or average loss.

    In the last step, calculate the Relative strength (RS) by dividing the average gain by the average loss and calculate the RSI using the formula given below.

    RSI = 100 – (100/1+RS)

    Don’t get confused by looking at the formula of RSI; charting software will do all the calculations for you.

    Formulas:

    1. Price Change = Today’s Closing Price – Last day’s Closing Price.
    2. Average Gain = Sum of gains over the given period / Number of days in the period.
    3. Average Loss = Sum of losses over the period / Number of days in the period.
    4. Relative Strength (RS) = Average Gain / Average Loss.

    How to use RSI

    A few applications of RSI are listed below:

    1. Overbought & Oversold Conditions

    If the value of the RSI is above 70, it is considered that the price of the stock is in the overbought zone and a price correction is expected. In contrast, values of the RSI below 30 indicate that the stock price is in the oversold zone, and a price rebound is expected.

    2. Divergence

    RSI divergence occurs when the asset price makes higher highs, but RSI makes higher lows and vice versa. RSI and the price of a security move in the opposite direction. This indicates the weakening of the current trend or trend reversal.

    Further, Divergence can be of two types:

    • Regular Divergence – In regular divergence, the asset price and the RSI move in the opposite direction. Further, regular divergence is classified into bullish divergence and bearish divergence. 
    • Hidden Divergence – Hidden Divergence occurs when the asset price and the RSI moves in the same direction and the asset price makes a new high or new low, but the high or low on the RSI is in the same direction. Future, hidden divergence is classified into bearish hidden divergence and bullish hidden divergence. 

    3. Trend Confirmation

    RSI is used to confirm the strength of a trend. If the RSI increases along with the price, it indicates a strong uptrend in the asset. On the other hand, if the RSI falls along with the price, it indicates a strong downtrend in the asset.

    4. Support and Resistance Level

    RSI can be used in combination with support and resistance levels. For example, the stock price is at its resistance level, and the RSI is in the overbought zone, i.e., above 70. This could indicate a trend reversal in the asset from the current level.

    Advantages of RSI

    Advantages of RSI
    1. RSI can be applied to multiple financial instruments, including stocks, foreign exchange, cryptocurrencies, etc.
    2. Traders can customise the look-back period for the RSI calculation based on their preferences.
    3. RSI confirms the strength of the current trend in the market and can be useful in identifying overbought and oversold zones.

    Disadvantages of RSI

    1. RSI can generate false signals in a sideways market.
    2. RSI focuses purely on price action and does not take into consideration any other external factor, such as news or other economic events.
    3. Interpreting the values of RSI is a subjective task. Different traders may have different opinions regarding the zones of RSI.
    4. RSI is a lagging indicator that reacts to price changes after it happens. This could lead to delayed signals.

    Common Mistakes While Using RSI

    1. Relying heavily on overbought and oversold zones

    The most common mistake that traders make is relying solely on the overbought and oversold zones suggested by the RSI.

    2. Ignoring Trend Direction

    Traders sometimes forget to consider the overall trend of the market. Their major focus is on the RSI zones and on interpreting these signals. This can lead to poor trading decisions.

    3. Impatient Behaviour

    Traders may ignore stop losses and make impulsive decisions while focusing on signals generated by the RSI. This increases the risk of significant losses in the market.

    Tips for using RSI

    1. Use RSI in combination with other technical indicators and do not solely rely on signals generated by RSI. Keep yourself updated about the upcoming news and corporate events that could affect the price of the asset.
    2. Before getting into any trade, analyse the RSI on different timeframes to get a better view of the market.
    3. Use RSI only as a trend confirmation tool to identify the current market trend.
    4. Be cautious about the false signals generated by RSI.

    Read Also: Top Indicators Used By Intraday Traders In Scalping

    Conclusion

    We have un-winded the RSI, a widely used and valuable technical indicator. The concept of RSI is easy to understand the market trend. One can use RSI indicator across different financial instruments like cryptocurrencies, forex, etc. 

    However, it’s essential to remember that technical analysis is subjective and RSI should be used along with other tools and indicators for more comprehensive decision-making.

    Frequently Answered Questions (FAQs)

    1. Who developed RSI?

      J. Welles Wilder Jr.

    2. What is the full form of RSI?

      Relative Strength Index.

    3. Is RSI a leading or lagging indicator?

      Lagging indicator.

    4. What is the formula for RSI?

      Formula for RSI is [100 – (100/1+RS)].

    5. Is RSI above 70 considered an overbought zone?

      Yes.

  • D Mart Case Study: Business Model and Marketing Strategy

    D Mart Case Study: Business Model and Marketing Strategy

    DMART Case Study

    D-Mart is a leading Indian supermarket chain that focuses on providing high-quality products at low prices. The company holds a strong customer base and is one of the fastest-growing retail channels in India. D-Mart has been able to achieve all this through well-organized supply chain management.

    Let’s explore the Business Model, Marketing Strategy, and SWOT analysis of D-Mart.

    D-Mart Company Background

    Dmart Case Study

    D-Mart was founded in 2002 by Radhakishan Damani, a well-known businessman and a value investor. The company opened its first store in Bombay, and since then it has opened over 250 stores across 11 states and 1 union territory. It took DMart almost eight years to start its ten stores.

    D-Mart is listed as Avenue Supermarts Limited on both the stock exchanges, i.e., NSE & BSE, with a current market price of around INR 4,000 and a P/E (Price-earnings) ratio of around 110.

    Ever since the IPO in the year 2017, the company’s share price has risen almost 550% from its listing price. Further, it has generated an annualized ROCE of almost 20%, which means 20% returns on the capital employed by Dmart.

    In the year 2022-23, the company has opened 40 new stores. The company faces tough competition from giants like Reliance Retail, Big Basket, and Spencers.

    D-Mart Subsidiary Companies

    1. AEL (Avenue E-commerce Limited): A subsidiary company of D-Mart, founded in November 2014, is a multi-channel grocery retail. AEL allows its customers to order a wide range of groceries online through its mobile app.
    2. Nahar Seth & Jogani Developers (NSJDPL): A subsidiary company of D-Mart, was founded in the year 2014 with the aim of development and construction of land.
    3. Reflect Healthcare & Retail Private Limited (RHRPL): A wholly owned subsidiary company founded in the year 2018 and operates in the healthcare business.

    Read Also: Flipkart Case Study- Business Model and Marketing Strategy

    Market Information of D-Mart (Avenue Supermarts Ltd.)

    Current Share Price₹3,822
    Market Capitalization (in ₹ Crores)2,48,694
    52-Week High₹5,485
    52-Week Low₹3,337
    P/E Ratio91.5
    Face Value₹10
    (Data as of 18 March 2025)

    Read Also: Best Trading Apps in India

    Business Model of D-Mart

    The D-Mart follows a cluster-based expansion approach, i.e., its major focus is on the area where it already exists instead of focusing on new regions with the mission of being the lowest priced retailer in the area of operation.

    Also, D-Mart operates on a B2C (Business to Consumer) approach, i.e., goods are sold directly from the manufacturer to the ultimate consumer.

    As of March 2024, the company’s store count stood at 365. Major locations of operation include Maharashtra, Gujarat, Telangana, Karnataka, Andhra Pradesh, Madhya Pradesh, Tamil Nadu, Punjab, NCR, Chhattisgarh, and Rajasthan.

    Products of D-Mart

    D-Mart provides its customers with multiple daily-use things. It majorly deals in three categories:

    • Foods: It includes groceries, processed food, frozen food, staples, beverages, fruits, and vegetables. This segment contributes almost 55% of the revenue of the company.
    • Non-Foods: It includes home care products, personal care products, and other OTC products. This segment contributes around 20% to the revenue of the company.
    • General Merchandise & Apparel: It includes toys, games, garments, clothes, footwear, utensils, and home appliances. This segment contributes around 23% to the revenue of the company.

    As per annual reports of 2023-24, the company has 365 stores, 62 distribution centres, 10 packing centres and had a total of 13,971 employees.

    Read Also: Blinkit Case Study: Business Model, Financials, and SWOT Analysis

    Pricing of D-Mart

    Giving low prices to customers is the USP of D-Mart. It focuses on EDLC / LP pricing strategy (Everyday Low Cost & Price). In the D-Mart stores, the prices of the products are significantly lower than the MRP.

    This pricing strategy helps them generate more volume in sales since people who visit stores eventually end up buying multiple other products as well.

    D-Mart Marketing Strategy

    Marketing strategy of Dmart

    D-Mart stores are generally large and spacious, providing the customer with a good shopping experience. It majorly focuses on Word-of-mouth marketing and In-store promotions rather than expensive marketing campaigns. The iconic green label of the company is the billboard itself.

    This strategy has helped the company in better market positioning as compared to other retail businesses.

    D-Mart Competitive Strategy

    How come D-mart overcomes tough competition from giants like Reliance & Amazon?

    What made D-mart different from these giants is that the company focused on selling non-fancy products. They try to understand consumer preferences and form a strong relationship with the suppliers.

    The company also follows a store-ownership model and is not located in any fancy and highly-priced market. The company generally owns stores in sub-urban regions. This helped them save a lot of money on rental expenses. We are sure that you have never found a store in a mall or posh locality.

    To summarise, the company’s competitive strategies are deep discounting, no fancy locations, and ownership. This helped the company to dominate the Indian retail market.

    Read Also: Amul Case Study, Business Model, And Marketing Strategy

    SWOT Analysis of D-Mart

    SWOT Analysis of D-Mart

    Strengths

    1. D-Mart’s EDLP strategy helps the company to attract middle-class consumers.
    2. Efficient supply chain management and smooth operational processes have given the company an immense boost in the retail sector.
    3. Offering a wide range of products in food and non-food segments at a lower price than MRPs.
    4. Consistent growth in the revenue and profits of the company is the key strength of the company.

    Weakness

    1. Lack of global presence and less geographic reach with less focus on opening stores in new regions.
    2. As compared to the competitors, the online presence and promotion of the company is not at par.
    3. Low pricing strategy of the products can affect the vendors and lead to supply chain disruptions.
    4. D-Mart stores follow a no-frills approach with simple and basic layouts. This may be unattractive for several customers who love fancy things.
    5. D-mart charges a slotting fee from manufacturers who want to display their products in stores. This expense might be a deal breaker for the manufacturers who wish to collaborate with D-Mart.

    Opportunities

    1. Focus on penetrating the untapped regions of North & East India.
    2. Investing in online delivery services for a better presence on the internet can help the company further expand its business.
    3. Implementing automation technologies in warehouses and distribution centres can streamline operations and reduce costs.

    Threats

    1. An increase in online doorstep grocery services like Blinkit, Jio Mart, etc. can affect the business significantly.
    2. D-mart operates in the retail industry, which has a low entry barrier. Further, it faces tough competition from local stores and supermarkets.
    3. Changes in regulations related to the retail sector and anti-competition policies could impact D-Mart’s operations and business model.

    Key Performance Indicators (KPI)

    ParticularsMarch 2024March 2023March 2022
    Operating Margin (%)6.927.306.83
    Net Profit Margin (%)4.995.554.81
    ROCE (%)18.3318.7914.85
    Current Ratio3.133.712.83
    Debt to Equity Ratio000
    EV/EBITDA69.2058.2098.92
    (Data as of 18 March 2025)

    Read Also: Nike Case Study: Business Model & Marketing Strategy

    Conclusion

    D-Mart’s ability to navigate the competitive landscape in India and maintain cost-efficiency deserves a hand of applause. The company’s major focus on low prices, efficient supply chain management, and customer-centric approach significantly helped in its growth. The success story of D-Mart serves as a valuable source of learning for new entrants in the retail sector.

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1Adidas Case Study: Business Model and Pricing Strategies
    2Intel Case Study: Marketing Strategy and Pricing Strategy
    3Nykaa Case Study: SWOT Analysis, Business Model and Marketing Strategy
    4Zara Case Study: Business Model and Pricing Strategies
    5Bajaj Auto Case Study: Business Model, Product Portfolio, and SWOT Analysis

    Frequently Asked Questions (FAQs)

    1. Who founded D-Mart?

      Radhakishan Damani founded D-Mart in 2002.

    2. Is D-Mart a listed company?

      Yes, D-Mart is a listed company on NSE and BSE.

    3. In which year D-Mart was listed on stock exchanges?

      D-Mart was listed on the stock exchanges in the year 2017.

    4. In how many cities D-Mart currently function?

      D-Mart currently functions in 20+ Indian cities.

    5. Who is the competitor of D-Mart?

      D-Mart faces tough competition from Reliance Retail, Spencers, Big Basket, etc.

  • Decoding Hedge Funds In India – Types, Advantages And Distinctions

    Decoding Hedge Funds In India – Types, Advantages And Distinctions

    Hedge Fund

    Hedge Funds are attractive, yet often misunderstood financial products. In our today’s blog, we will learn about these funds and understand what place they hold in the investment landscape.

    What are Hedge Funds?

    Hedge funds are investment funds that pool capital from high-net-worth individuals (HNIs) and institutional investors.

    These funds are managed by professional fund managers and deploy capital in complex products and strategies like listed and unlisted derivatives, real estate, convertible debt, etc. They have the potential to deliver significant returns but also carry significant risks.

    They play a significant role in portfolio diversification since they help in diversifying the portfolio and provide a chance to invest in complex strategies.

    Decoding Hedge Funds In India - Types, Advantages And Distinctions

    Hedge Funds in India

    Hedge Funds are considered as Alternate Investment Funds (AIFs) in India. As per SEBI, “AIF is a privately pooled investment vehicle incorporated in India which collects funds from sophisticated investors, whether Indian or Foreign, for investing it in accordance with a defined investment policy for the benefit of its investors”.

    There are three categories of AIFs classified by SEBI:

    1. Category I AIF: Venture Capital Funds, Angel Fund, etc.

    2. Category II AIF: Funds that do not fall in Category I and Category III.

    3. Category III AIF: Hedge Funds

    Hedge funds fall in Category 3 AIFs. These funds are not pass-through entities and are taxed at the fund level. In other words, tax will be paid by the fund, and investors are not required to pay tax. However, this is generally less tax efficient as compared to other investment options.

    As per SEBI, there are 1,220 Alternative Investment Funds registered in India as of December 2023.

    Features of Hedge Funds

    1. Hedge Funds can be registered as a trust, company, or LLP. Generally, partnership structure consists of General Partners and Limited Partners.

    • General Partners (GPs): GPs actively manage the operations of the fund and also invest in it. They have unlimited liability.
    • Limited Partners (LPs): LPs are the investors that do not take participation in the management. Further, they have a limited liability.

    2. Hedge funds employ a plethora of strategies, including long and short positions, arbitrage, derivatives trading, etc. although they are flexible and can also invest in equity, currency, and commodities.

    3. Hedge funds try to generate alpha over benchmark returns, i.e., the main objective of hedge funds is to generate positive returns irrespective of the market conditions.

    4. Hedge funds carry high charges & fees. These funds charge both management fees and a share of the investor’s profit.

    5. Hedge Funds are generally targeted to sophisticated investors, i.e., HNIs, Institutional Investors, Family offices, etc. as the minimum investment amount is in crores. As per SEBI, the minimum amount to start investing in a Hedge fund is one crore, and the entire fund should have a corpus of at least INR 20 crs.

    6. Hedge Funds are less regulated as and when compared to mutual funds. Periodic disclosures of NAVs of hedge funds to SEBI are not mandatory. Further, there is no requirement for these funds to register with the Securities and Exchange Board of India (SEBI).

    7. Hedge funds have low liquidity, and investors may need to face lock-in periods. They can be open-ended or close-ended.

    Hedge Funds Strategies:

    Hedge Funds are generally classified by strategies. Such strategies change over time when new strategies are introduced in the market. There are four broader hedge fund strategies:

    1. Equity Hedge – They focus on equity and equity related instruments. These funds focus on both long and short positions. Equity Hedge includes strategies such as Market Neutral, Fundamental Value, Sector specific, etc.

    2. Event Driven – Event Driven strategies focus on generating profits from certain corporate actions. These include strategies like Merger Arbitrage, Special Situations, etc.

    2. Relative Value – These funds capitalise on pricing differences in the market and try to generate profits from relative price movements. These include Volatility trading, Multi Strategy, Fixed Income, etc.

    4. Macro Strategies: These funds follow a top-down approach to identify various macro events such as economic activities, interest rates, fluctuation in currencies, etc.

    There are also Fund of Hedge Funds (FoHF), which are similar to Fund of Funds (FoF). These funds invest in a diversified portfolio of multiple hedge funds.

    Fee Structure of Hedge Funds

    Here is a breakdown of the fee structure:

    1. Management Fees

    Management fees range from 1-2% and are charged irrespective of the fund’s performance.

    2. Performance Fees

    Performance fees are a percentage of the fund’s profit and are generally around 20%

    3. Hurdle Rate

    It is a pre-decided minimum level of return that the fund needs to achieve before the performance fee is charged. It can be of multiple types: Soft hurdle, Hard hurdle, or Blended Hurdle.

    Apart from these, hedge funds may charge transaction costs from investors. The above-mentioned fee structure can change depending on the type of hedge fund. It is suggested for the investors to carefully review and analyse the fee structure before investing.

    Read Also: A Comprehensive Guide on Mutual Fund Analysis

    Difference between Mutual Funds and Hedge Funds

    1. Investors with low capital can also invest in mutual funds, whereas investments in hedge funds are allowed only for HNI and institutional investors as the minimum investment amount is in crores.
    2. Mutual funds are subject to stricter regulations and disclosure requirements about investments as compared to hedge funds. Hedge funds are less regulated and riskier than mutual funds.
    3. Mutual fund is suitable for investors who seek long-term growth and lesser risk and hedge funds are meant for investors who have a high-risk appetite.
    4. Mutual funds do not charge any fees on profits earned by investors whereas, in the case of hedge funds, fund managers can ask for a share in the profits of the investors.

    Benefits of Investing in Hedge Funds

    Benefits of Hedge Funds
    1. Diversification: Hedge funds allow diversification that can reduce the overall risk of the portfolio. Hedge fund returns may not move in sync with stock or bond markets, potentially offering greater diversification and stability.
    2. Returns: Hedge funds aim to generate good returns irrespective of the prevailing trends in the market.
    3. Professionally Managed: They are professionally managed. Fund managers earn performance fees from the investors. This encourages them to strive for strong and better performance.

    Demerits of Investing in Hedge Funds:

    1. Not transparent: Hedge Funds operate in a less regulated world and are not obliged to issue performance reports, portfolio holdings, etc. Further, they are not allowed to advertise in India.

    2. Not for all: As discussed above, hedge funds deploy capital in complex strategies and carry higher risk as compared to other investment options. Further, the minimum investment amount is generally in crores, whereas in other investment options like Mutual funds, you can invest from as low as INR 100.

    3. Expensive: Hedge Funds are substantially more expensive than traditional investments and may not be tax efficient as compared to other investment options.

    Read Also: Decoding Credit Risk Funds In India

    Conclusion

    On a parting note, hedge funds appeal to investors who seek high returns from the financial markets. Even though they are not meant for every investor out there, these funds still hold a unique and powerful place in the financial world. Understanding their strengths, weaknesses, and proper due diligence is important for investors before considering them as an investment option.

    Frequently Asked Questions (FAQs)

    1. Can hedge funds advertise in India?

      No, as per SEBI, AIFs are privately pooled investments that raise funds via private placement only.

    2. Hedge Funds fall under which category of AIF

      Hedge funds are Category III AIF.

    3. What is the most common fee structure charged by hedge funds?

      Most Hedge Funds follow 2 / 20 structure means a 2% management fee and 20% performance fee.

    4. Is NAV disclosure mandatory for hedge funds?

      No, NAV disclosure is not mandatory for hedge funds.

    5. Are Hedge funds more regulated than mutual funds?

      No, hedge funds are comparatively less regulated than mutual funds.

  • Credit Score: What Is It And How It Impacts You?

    Credit Score: What Is It And How It Impacts You?

    How credit score impacts you?

    You must have heard the words – Credit score, Rating, Cibil, etc.

    Confused what is it and how it impacts you? Keep reading; we will learn in detail about credit score in this blog.

    What is a Credit Score?

    A Credit score or Credit rating is an indicator of a person’s creditworthiness, in simple words, the ability to pay the debt.

    It is usually expressed as a number based on the person’s repayment history and credit files across different loan types and credit institutions. The range of a credit score is generally between 300 and 900. It’s not a simple number; in fact, it can signify your past financial behaviour. The higher the credit score, the better your perceived ability to pay the debt by Credit Institutions.

    If you’re looking for a home loan, car loan, or applying for a new credit card, your credit score will significantly impact the chances of approval, interest rate, repayment terms, credit limit, etc.

    In India, Credit scores are issued by Credit Information Companies (CICs), also known as Credit Information Bureaus (CIBs). CIBs are different from Credit Rating Agencies (CRAs). CIBs provide credit data of borrowers and are licensed by the Reserve Bank of India (RBI), whereas CRAs evaluate the credit quality of debt instruments offered by companies, govt. and other institutions. CRAs are regulated by the Securities and Exchange Board of India (SEBI).

    What is a credit score?

    What is the need for a good Credit Score?

    What is the need of a good credit score?

    Before going into the details, let’s understand why we need a good credit score.

    At the time of taking a loan or applying for a new credit card, Banks and lending institutions use credit scores to assess whether you are worthy of credit. The better your credit score, the higher the chances of getting your loan approved or vice versa.

    Further, you are likely to get additional benefits if you are maintaining a healthy credit score, such as low interest rates, better repayment terms, higher credit limit, etc.

    How is Credit Score calculated?

    There are numerous Credit Information Companies (CICs), a.k.a. Credit Information Bureaus (CIBs), and the calculation method of credit score is different for each company.

    There are multiple factors considered in calculating credit score, and their weightage can be different across CIBs. In India, there are four Credit Card Information Companies licensed by the Reserve Bank of India (RBI). These are:

    1. TransUnion CIBIL: Credit Information Bureau India Limited (CIBIL) is a part of TransUnion, an American multinational group. Incorporated in 2000, it is the most popular Credit Information Company. The CIBIL credit score is a three-digit number that ranges from 300 to 900, with 900 being the best score. Above 750 is considered to be a good score.

    2. Experian: Experian PLC, incorporated in 1996, is a multinational data analytics and consumer credit reporting company headquartered in Ireland. The Experian credit score is a three-digit number that ranges from 300 to 850, with 850 being the best score.

    3. Equifax: Equifax Inc., founded in 1899, is an American multinational consumer Credit Reporting Agency. The Equifax credit score is a three-digit number that ranges from 300 to 900, with 900 being the best score.

    4. CRIF: CRIF High Mark Credit Information Services Private Limited, incorporated in 2005, is a credit bureau headquartered in Mumbai, India. The CRIF credit score is a three-digit number that ranges from 300 to 900, with 900 being the best score.

    Read Also: Understanding the Difference Between Credit and Debt

    Factors which can impact Credit Score

    1. Non-Payment

    It is considered to be the most important factor which can significantly impact your credit score. Whether it is a payment of your credit card bill or an instalment of your home loan, never miss the due date.

    Tips to improve – Always pay on time: Never forget to pay your bills or better, enable auto pay on your credit card payments and loan instalments.

    2. Credit Utilization

    Over-utilisation of the limit offered to you can signify that you are credit-hungry. It is calculated on the basis of your overall credit limit.

    Consider a situation: You have two credit cards, and their aggregate limit is INR 1 lakh. Now, during Diwali, you did shopping worth INR 90,000 via credit cards. Here, your utilisation rate is 90%, which is on the higher side. It will have a negative impact on your credit score.

    Tips to improve: Do not over utilize your credit limit, keep it below 30% of your overall credit limit.

    3. Closure

    Closing your active credit cards and loans can temporarily affect your credit score as it reduces your credit history. The older the card or loan, the higher the impact on your credit score.

    Tips to improve: Keep your old cards active, even if you don’t use them. It increases your average credit age and helps you maintain a healthy credit score.

    4. New Credit

    Taking more credit in the form of credit cards or loans signifies that you are credit hungry, and it can have a negative impact on your credit score.

    Tips to improve: If you are applying for a new credit card or loan, consider taking a gap in the new applications, as simultaneously opening multiple new credit cards and loans can significantly lower your credit score.

    5. Variety

    Although not significantly, but having a mix of credit instruments can positively impact your credit score.

    Tips to improve: Based on your needs, consider taking a variety of credit account types in your portfolio. For example – You have a credit card and are in need of a personal loan, instead of taking a loan against your credit card limit, consider taking a personal loan which will improve the variety of your credit account type and generally personal loans from Banks are cheaper than loan against credit cards.

    However, keep in mind that it is not a major factor in determining your credit card score.

    6. Others

    There are a few other factors as well that can impact your credit score. Although, the impact of these factors is less as compared to other factors. These are:

    1. New Inquiries: If you apply for a new loan or credit card, the lending institution will assess your credit score first, which means it will go to the CICs and make an inquiry. The higher the number of inquiries, the higher the impact on your credit score. However, the impact is temporary.

    2. Incorrect address: If your address or any personal details are not consistent across loans or credit cards, then it can impact your credit score.

    Tips to improve: Never apply for too many credit cards or loans at one time. Further, keep checking your credit reports frequently; if you identify any discrepancies, then take a proactive approach and rectify them.

    How to check Credit Score?

    In India, as we discussed above, there are four Credit Information Companies (CICs) licensed by the RBI. There are multiple ways to check your credit score:

    1. Website of CICs: You can visit the website of the CICs and check your credit score. Generally, it requires registration and one report is free to check.
    2. Bank: Nowadays, banks or credit card companies provide the facility of credit score check without any cost.
    3. Third parties: There are multiple third parties in India, including payment aggregators and Fin-techs, which provide a free credit score check facility.

    Read Also: How to Improve Your Credit Score?

    Conclusion

    Your credit score is not just a simple number; in fact, it signifies your financial behaviour. It significantly impacts your loan approval chances and lending terms such as interest rate, repayment terms, etc.

    Considering how important it is, maintaining a healthy score can help you in getting a new loan or credit card at better terms. It’s not difficult to maintain a healthy credit score; all you need to do is follow a few easy steps mentioned above.

    Further, it is suggested to keep an eye on your credit score at-least once a month and proactively act on things or any discrepancies in reports.

    Frequently Asked Questions (FAQs)

    1. Which is the most widely accepted credit score in India?

      CIBIL score

    2. What is the ideal credit utilisation ratio?

      Keep it below 30% to maintain a healthy credit score.

    3. What is the impact of late payments on credit score?

      If you have skipped payment of your credit card, you can still pay the bill within three days of the due date. There won’t be any penalty and most likely your credit score won’t be affected. However, if the due date + 3 days have passed, then you have to pay a penalty and interest charges, and your score can significantly go down.

    4. Is the 810 CIBIL score considered to be good?

      CIBIL score of 810 is considered to be an excellent score.

    5. What is the full form of CIBIL?

      CIBIL stands for Credit Information Bureau India Limited.

  • Best Alternatives To Fixed Deposits

    Best Alternatives To Fixed Deposits

    Best Alternatives To Fixed Deposits

    Tired of investing in FDs, and looking for another option to invest?

    FDs are the most preferred choice for risk-averse investors in India. They are convenient, simple to understand, and safe….wait, are they really safe? It may or may not.

    After the recent fiasco of Yes Bank and PMC Bank, it can be understood that FDs are not 100% safe. Further, there are a few drawbacks, such as penalty for premature withdrawal, not so-flexible tenure, etc.

    What is the safest investment then? What are the other options that provide more flexibility or tax efficiency than Fixed Deposits? In this blog, we will explore answers to all such questions.

    Best alternatives to fixed deposit

    Alternatives to FDs

    Let’s explore the options available to Investors:

    1. Mutual Funds

    These are pooled investments managed by a professional fund manager. There’s an entire universe of mutual funds.

    Check out our blog to learn more: Mutual Funds: Meaning, Types, Features, Benefits and How They Work.

    Broadly, there are Equity and Debt mutual funds. While equity mutual funds are riskier and more volatile, debt funds can be an alternative to fixed deposits. In finance, there’s one simple rule: The higher the returns, the higher the risk.

    Debt funds are classified on the basis of:

    1. Duration: The longer the duration, higher the sensitivity of change in price of the bond.

    2. Types of investment: Debt funds invest money in several instruments ranging from money market instruments to corporate bonds. Gilt funds carry less default risk than credit-risk funds.

    Check out our blog to learn more: What is Debt Mutual Funds: Invest in the Best Debt Funds in India

    2. Bond Market

    Another method to get exposure to bonds is to directly invest in bonds. There are several methods to do so. You can directly place bids for various new offerings via brokers. Further, RBI recently launched a Retail direct platform to facilitate investment in govt. securities – Treasury bills, Central / State govt. Bonds, etc. However, direct investing in bonds requires thorough research and carries more risks. For newbies, investing in debt funds is ideal.

    Fact: Government securities offer the maximum safety as they carry the Sovereign Guarantee.

    3. National Savings Scheme (NPS)

    It is a defined contribution voluntary pension scheme launched by Govt. of India. It is a low-cost product that can provide attractive market-linked returns. They invest in equity, bonds, and govt. securities and are managed by fund managers. Further, tax benefit upto INR 50,000 is available under this scheme. However, this is a pension scheme. Therefore, it comes with a lock-in period until the age of 60.

    3. Floating Rate Saving Bonds (FRSB)

    FRSBs are issued by the Reserve Bank of India (RBI) on behalf of Govt. of India. As the name suggests, coupon rate is not fixed in FRBs like bonds. The coupon is linked to the National Savings Certificate (NSC) + 35 bps spread. They have a maturity of 7 years and do not provide any tax benefit, but coupon rate is generally higher.

    4. Post Office Schemes

    There are multiple post office schemes available to investors:

    1. Public Provident Fund (PPF) – A long term tax-saving investment option where the lock-in period is 15 years.

    2. Sukanya Samriddhi Account (SSA) – A govt. of India initiative targeted to the parents of girl children.

    3. National Savings Certificate (NSC) – A government savings bond scheme targeted to investors looking for tax savings. NSC has a lock-in period of five years.

    5. Hybrid Funds

    As the name suggests, they are a mix of equity and debt. They are further classified in the Aggressive or Conservative approach. Aggressive invests more in equity and less in debt instruments, while Conservative hybrid funds take more exposure in debt. Taxation of it depends on the equity exposure of the fund.

    Check out our blog on taxation to learn more: Decoding Mutual Funds Taxation In India

    6. Alternate FDs

    There are multiple types of Fixed Deposits available to investors, however, only bank FDs are common. List of other FDs that one can consider investing in:

    1. Corporate FD – These FDs are issued by companies. Generally, they provide higher returns than Bank FDs. The interest rate of FDs can be significantly influenced by the credit rating of the FDs issued. The lower the rating, the higher the interest rate.

    However, direct investing in them is more-riskier, they are not insured by Deposit Insurance and Credit Guarantee Corporation (DICGC). Investing via debt funds is the ideal route.

    2. Senior Citizen FDs: Investors aged more than 60 years are eligible to invest in Senior citizen FDs. They carry higher interest than regular FDs.

    3. Tax Saving FDs: Unlike regular FDs, they provide tax benefit of up to INR 1,50,000 under section 80C but comes with a lock-in period of five years.

    Options for Senior Citizens

    Investment options for senior citizens

    1. Senior Citizen Savings Scheme (SCSS): SCSS is a post office scheme offered to senior citizens, i.e., 60 years and above. The interest rate in SCSS is higher as compared to other options, and also tax benefit under section 80C is there. However, a maximum of INR 30 lakhs can be invested in this, and they come with a lock-in period of five years.

    2. Bank FDs:  As the name suggests, senior Citizen FDs are targeted to senior citizens only. They offer higher interest rates and flexible tenure as compared to regular bank FDs. However, no tax benefit is available in such FDs.

    Read Also: A Guide To Fixed Deposits: Exploring Types And Interest Rates

    Why Alternate Options?

    why go for alternative options

    Now, you will ask why all this when one can simply invest in FDs, well there are multiple reasons:

    1. Taxation: Capital gains from fixed deposits are taxed as per your income slab rate. If you fall in the bracket of 30%, then it might not be efficient for you.

    2. Maturity: For long-term investment, FDs provide fewer options. In Bonds, you can even invest for 40 years.

    3. Safety: After recent cases of PMC and Yes Bank, we can say that FDs are not 100% safe and so are the other investment option. Generally, the central govt. issued securities like Treasury Bills, Bonds are the safest instrument to invest as they are backed by Sovereign Guarantee. If such securities give higher returns, then investment in these is preferred over regular FDs.

    Fact: Bonds issued by State Government / State Development Loans (SDLs) generally provide higher returns than regular bank FDs.

    4. Withdrawal: In case of premature withdrawal in FDs, one has to pay penalties. However, in the case of instruments like bonds, you can sell in open market as well, even before the maturity (considering enough liquidity is available). Further, if market conditions are in favour of you, then apart from fixed coupons, you can also get capital gains.

    Read Also: Which is Better: Fixed Deposit or Residential Property Investment

    Conclusion

    FDs are the most preferred investment option in India, but considering their recent fiasco and returns potential, exploring other investment options as per risk appetite and investment horizon can provide better diversification and safety. Few can give you better returns, and few instruments are more tax efficient.

    Consider the risk profile, investment horizon, and financial goal, then select the best available option that aligns with your goal and invest money there.

    Frequently Asked Questions (FAQs)

    1. Which is more liquid: Liquid funds or Short duration funds?

      Liquid funds.

    2. What is the maximum limit to invest in Senior Citizen Savings Scheme (SCSS)?

      One can invest up to INR 30,00,000 in SCSS.

    3. What are the investment options in which tax benefit under section 80C is available?

      Tax Savings FDs, National Savings Certificate (NSC), ELSS Funds, SCSS for Senior citizens, etc.

    4. Are Fixed Deposits insured in India?

      Fixed deposits in India are secured till INR 5,00,000 by Deposit Insurance and Credit Guarantee Corporation (DICGC).

    Disclaimer: The securities, funds, and strategies mentioned in this blog are purely for informational purposes and are not recommendations.

  • Maruti Suzuki Case Study: Business Model and Marketing Strategy

    Maruti Suzuki Case Study: Business Model and Marketing Strategy

    Maruti Suzki

    Maruti Suzuki, a well-known automobile company in India, has an intriguing history with the evolution of the Indian Automotive industry.

    In this blog, let’s delve into the remarkable journey and explore the growth trajectory of Maruti Suzuki.

    Maruti Suzuki Case Study

    Maruti Suzuki – History

    In the year 1981, the Indian Government established Maruti Udyog Limited which was a joint venture with Suzuki Motor Corporation of Japan.

    The iconic Maruti 800, a fuel-efficient and affordable car, rolled off the production line, transforming the car industry in India in the year 1983. The Company then started expanding its basket by launching cars like Omni, Zen, and Wagon-R, to cater to the diverse car industry of the growing Indian market.

    Maruti Suzuki – Company Overview

    Maruti Suzuki India Limited is a subsidiary company of Suzuki Motor Corporation, Japan that currently holds almost 56% of the equity in the company. It is one of the largest car makers. The company manufactures and sells passenger vehicles in India and the largest exporter of passenger vehicles in India.

    The top 5 export destinations are Chile, Ivory Coast, Saudi Arabia, Ethiopia, and South Africa.

    As of March 2025, it is listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) and trading around a price of INR 11,476.

    The company has multiple production facilities across India and boasts a robust manufacturing capacity that exceeds 1.5 million units annually.

    Market Information of Maruti Suzuki

    Current Market Price ₹11,476
    Market Capitalization (in ₹ Crores)3,60,807
    52 Week High₹13,680
    52 Week Low₹10,725
    Dividend Yield1.07%
    ROCE21.8%
    (Data as of 28 March 2025)

    Read Also: Eicher Motors Case Study: Business Model & SWOT Analysis

    Maruti Suzuki – Awards & Recognitions

    Maruti Suzuki – Awards & Recognitions
    1. Maruti Suzuki Grand Vitara was awarded Car of the Year – Autocar Awards 2023
    2. The company has also been awarded the Global Safety Summit Award for CSR.
    3. In 2024, Maruti Suzuki manufactured 2 million vehicles in a calendar year.

    The company believes in a value-creation approach and connects well with the customers to understand their needs.

    The company has two manufacturing units in Haryana and one manufacturing unit in Gujarat. The important raw materials for the company are steel coils, non-ferrous castings, and paints.

    Maruti Suzuki pursues a multi-channel strategy. One of its fundamental elements of value creation is ‘optimum resource utilisation’. The Company has inculcated the 3R principle, Japanese practices, and SMC’s basic philosophy of ‘Fewer, Smaller, Lighter, Neater and Shorter’ across all its operating practices.

    The core values of the company include customer obsession, flexibility and first mover, innovation and creativity, openness and learning, networking, and partnership.

    With a major focus on optimum resource utilization and operational excellence, the company adopts Japanese practices for efficient operations. Maruti Suzuki offers the best products and car services in India by leveraging the unique ability of Suzuki Motor Corporation and designing environment-friendly and safe products.

    Striving to provide the best value proposition to the customers, the company extracts raw materials and sends them to raw material processing units. These units further provide units to Tier 1, 2 & 3 suppliers. Once the manufacturing process is completed, the cars are then finally supplied to the dealers.

    The Company uses the IMDS tool to measure the ‘RRR’ performance in 16 models and has collaborated with Toyota Tsusho Group and established a joint venture named Maruti Suzuki Toyotsu India Private Limited (MSTI) for vehicle dismantling and recycling facilities in India.

    Apart from this, the company emphasizes low-cost production with the help of local sourcing and efficient supply chain management to keep costs down, and provides engines that are fuel-efficient and have minimalistic features.

    Digitalisation and Innovation

    The company launched the Maruti Suzuki Smart Finance service to make the buying procedure easy for its customers. This is an online car finance facility.

    To manage the risks arising from natural disasters, Maruti Suzuki maintains close communication with suppliers of all tiers and optimizes the use of semiconductors in electronic components.

    Some of the innovation programs are listed below:

    1. Nurture 2023 was launched in partnership with IIM Calcutta.
    2. Incubation 2020 in partnership with IIM Bangalore.
    3. MAIL 2019 in partnership with GHV Accelerator.

    Sustainable Development Goals

    The company incorporates several sustainable development goals in its business model:

    1. The company focuses on producing fuel-efficient cars that reduce carbon emissions and conserve energy.
    2. Initiatives have been taken by the company to promote road safety.
    3. Various welfare measures are taken to support and encourage female employees.
    4. They work and collaborate to improve traffic and congestion in urban areas to make the cities liveable.
    5. The company implements measures to reduce water and energy consumption in its production processes. About 3,443 million litres of water was recycled by the company in 2024. Furthermore, the company doesn’t use groundwater and meets 64% of its water requirements through water recycling.
    6. The company invests in research and development, as well as skilling and training the employees. Over 12,000 students benefitted through various skill development programmes launched by the company.

    Read Also: Tata Motors vs Maruti Suzuki? Analysis of Auto Stocks

    Marketing Campaigns of Maruti Suzuki

    Marketing campaigns by Maruti Suzuki

    Over the years, Maruti has consistently launched remarkable and memorable campaigns that resonated with Indian audiences. The most famous ones are mentioned below:

    1. Kitna Deti Hai? – this 80’s campaign with an iconic and unique slogan focuses on fuel efficiency.

    2. Maruti Udyog: Bandhan Apna Sath Ka – launched in the 90’s, this emotional slogan reached and touched the hearts of millions of customers.

    3. More marketing campaigns include Living Life Zestfully (2010s), Desh ki Shaan, and Ghar ki Naaz (2020s).

    Product Portfolio

    The company’s products include 

    1. Maruti Suzuki ARENA will provide a social and connected car experience to its customers. For example: Brezza, Ertiga, Swift, etc.
    2. NEXA – A premium sales channel to provide its customers with a rich retail experience through innovations and technology. For example: Fronx, Grand Vitara, Jimny, etc.
    3. Commercial Vehicles to cater to the needs of retail channels.

    And the OG Maruti 800!

    SWOT Analysis of Maruti Suzuki

    SWOT analysis of Maruti Suzuki

    Strengths

    1. Strong brand recognition with a market share of 40% in the automotive industry of India.
    2. Wide distribution network of over 3000 dealerships across India.
    3. Customer-centric approach to provide affordability and easy services.
    4. A diverse range of products that covers various segments.

    Weakness

    1. It relies heavily on the Indian market for revenue generation, making itself vulnerable to economic fluctuations.
    2. Lack of presence in the premium car segment.
    3. The Automobile industry is a cyclic industry.

    Opportunities

    1. The growing demand for EVs can be an opportunity for the company to expand its business operations across India.
    2. Forming strategic alliances with technology companies or other automakers for research and development for market expansion.
    3. Focusing on rural market penetration can help Maruti grow.

    Threats

    1. Increased competition in the car market with established brands can pose a threat to the company.
    2. It’s difficult to align with changing customer needs and preferences towards SUVs and EVs.
    3. Any kind of disruption in the global supply chain can be a threat to the company.

    Key Performance Indicators

    ParticularsMarch 2024 March 2023 March 2022
    Operating Margin (%)12.248.785.27
    Net Profit Margin (%)9.326.834.20
    ROE (%)15.7513.287.01
    ROCE (%)19.4216.028.08
    Current Ratio0.870.580.99
    Debt to Equity Ratio000.01

    Future Outlook

    Maruti Suzuki, India’s leading automaker, is set for significant expansion by 2030. The company plans to double its production capacity to 4 million vehicles annually, investing approximately $5.5 billion. This expansion includes establishing a third plant in Kharkhoda, Haryana, aiming for a production capacity of 4 million vehicles by 2031. Maruti also targets increasing its domestic market share to 50% and boosting exports, with plans to manufacture 1 million units for export by 2030. The company is venturing into the electric vehicle market, preparing to launch its first EV, the e Vitara SUV, in 2025. Suzuki Motor Corporation, Maruti’s parent company, has earmarked $13 billion in investments through 2030, with 60% allocated to India, underscoring the country’s strategic importance in its global operations. Collectively, these initiatives position Maruti Suzuki for robust growth and a strengthened market presence in the coming years.

    Read Also: Varun Beverages Case Study: Business Model, Financials, and SWOT Analysis

    Conclusion

    Maruti Suzuki is a combination of affordability, reliability, and customer focus, that tries to adapt itself to the changing needs of its customers. The company holds strong brand recognition and is well-positioned in the automotive industry. Its CSR and sustainability initiatives sets it apart from its competitors. However, it is advised to consult a financial advisor before investing.

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1D Mart Case Study: Business Model and Marketing Strategy
    2Gillette India Case Study: Business Model, SWOT Analysis, and Financial Overview
    3Nykaa Case Study: SWOT Analysis, Business Model and Marketing Strategy
    4Wipro Case Study and Marketing Strategy
    5Coca-Cola Case Study and Marketing Strategy

    Frequently Asked Questions (FAQs)

    1. When was Maruti Suzuki established?

      Maruti Suzuki was established in the year 1981.

    2. Which is the most sold car by Maruti?

      The most sold car is the Maruti 800.

    3. Maruti Suzuki is the subsidiary of which company?

      Maruti Suzuki is a subsidiary company of Suzuki Motor Corporation, Japan.

    4. What is Nexa by Maruti Suzuki?

      Nexa is a premium sales channel to provides customers with a rich retail experience through innovations and technology.

    5. Is Maruti Suzuki a listed company?

      Yes, Maruti Suzuki is a listed company.

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