{"id":6466,"date":"2024-06-24T12:56:30","date_gmt":"2024-06-24T12:56:30","guid":{"rendered":"https:\/\/wp-api.pocketful.in\/blog\/?p=6466"},"modified":"2025-02-25T10:11:08","modified_gmt":"2025-02-25T10:11:08","slug":"stanley-lifestyles-ipo","status":"publish","type":"ipo","link":"https:\/\/wp-api.pocketful.in\/blog\/ipo\/stanley-lifestyles-ipo\/","title":{"rendered":"Stanley Lifestyles IPO: Key Details, Financials &amp; Business Model Case Study"},"content":{"rendered":"\n<p>Are you ready to see the latest innovative designs and invest in the future of design? Stanley Lifestyles, a leading name in super-premium and luxury furniture in India is about to make its highly-anticipated debut on the Indian <a href=\"https:\/\/wp-api.pocketful.in\/blog\/list-of-stock-exchanges-in-india\/\">stock exchanges<\/a>. With its rich heritage spanning over three decades, the company is captivating discerning customers with its exquisite craftsmanship and timeless designs. As the company opens its doors to the investors, let us explore the key details of the IPO to learn the opportunities it will present.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wp-api.pocketful.in\/blog\/ipo\/stanley-lifestyles-ipo\/#Stanley_Lifestyles_Limited_Company_Overview\" title=\"Stanley Lifestyles Limited Company Overview\">Stanley Lifestyles Limited Company Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wp-api.pocketful.in\/blog\/ipo\/stanley-lifestyles-ipo\/#Stanley_Lifestyles_IPO_Details\" title=\"Stanley Lifestyles IPO Details\">Stanley Lifestyles IPO Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wp-api.pocketful.in\/blog\/ipo\/stanley-lifestyles-ipo\/#Stanley_Lifestyles_Business_Model\" title=\"Stanley Lifestyles Business Model\">Stanley Lifestyles Business Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wp-api.pocketful.in\/blog\/ipo\/stanley-lifestyles-ipo\/#Stanley_Lifestyles_Consolidated_Financial_Statements\" title=\"Stanley Lifestyles Consolidated Financial Statements \">Stanley Lifestyles Consolidated Financial Statements <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wp-api.pocketful.in\/blog\/ipo\/stanley-lifestyles-ipo\/#Stanley_Lifestyles_Key_Performance_Indicators\" title=\"Stanley Lifestyles Key Performance Indicators\">Stanley Lifestyles Key Performance Indicators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wp-api.pocketful.in\/blog\/ipo\/stanley-lifestyles-ipo\/#Competitive_Strengths\" title=\"Competitive Strengths&nbsp;\">Competitive Strengths&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wp-api.pocketful.in\/blog\/ipo\/stanley-lifestyles-ipo\/#Risks_Involved\" title=\"Risks Involved\">Risks Involved<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wp-api.pocketful.in\/blog\/ipo\/stanley-lifestyles-ipo\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wp-api.pocketful.in\/blog\/ipo\/stanley-lifestyles-ipo\/#Frequently_Asked_Questions_FAQs\" title=\"Frequently Asked Questions (FAQs)\">Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-stanley-lifestyles-limited-company-overview\"><span class=\"ez-toc-section\" id=\"Stanley_Lifestyles_Limited_Company_Overview\"><\/span>Stanley Lifestyles Limited Company Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Stanley Lifestyles Limited is a top luxury furniture brand in India, known for its large-scale manufacturing and retail. Sunil Suresh and Shubha Sunil founded a partnership firm called \u2018Stanley Seating\u2019 in the year 2007. The company ranks fourth in home furniture revenue in India and uniquely covers super-premium, luxury, and ultra-luxury segments.<\/p>\n\n\n\n<p>\u2018Stanley Seating\u2019 was converted from a partnership firm to a public limited company in the name of \u2018Stanley Lifestyles Limited\u2019 in 2008.<\/p>\n\n\n\n<p>The company initially offered leather upholstery services for top car brands worldwide.<\/p>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/www.pocketful.in\/blog\/platinum-industries-ipo-business-model-key-details-kpis-and-swot-analysis\/\">Platinum Industries IPO: Business Model, Key Details, KPIs, and SWOT Analysis<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stanley-lifestyles-ipo-details\"><span class=\"ez-toc-section\" id=\"Stanley_Lifestyles_IPO_Details\"><\/span>Stanley Lifestyles IPO Details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><tbody><tr><td><strong>IPO Date<\/strong><\/td><td>June 21, 2024 to June 25, 2024<\/td><\/tr><tr><td><strong>Listing Date<\/strong><\/td><td>Friday, June 28, 2024<\/td><\/tr><tr><td><strong>Price Band<\/strong><\/td><td>INR 351 to INR 369 per share<\/td><\/tr><tr><td><strong>Lot Size<\/strong><\/td><td>40 Shares<\/td><\/tr><tr><td><strong>Total Issue Size<\/strong><\/td><td>14,553,508 shares<\/td><\/tr><tr><td><strong>Issue Type<\/strong><\/td><td>Book Built Issue IPO<\/td><\/tr><tr><td><strong>Basis of Allotment<\/strong><\/td><td>Wednesday, June 26, 2024<\/td><\/tr><tr><td><strong>Initiation of Refunds<\/strong><\/td><td>Thursday, June 27, 2024<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The company offers to utilize the Net Proceeds towards the funding of the following objects:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Expenditure for opening new stores under the formats of &#8220;Stanley Level Next&#8221;, &#8220;Stanley Boutique&#8221; and &#8220;Sofas &amp; More by Stanley&#8221; (&#8220;New Stores&#8221;);<\/li>\n\n\n\n<li>Expenditure for opening anchor stores (&#8220;Anchor Stores&#8221;);<\/li>\n\n\n\n<li>Expenditure for the renovation of existing stores under the formats of &#8220;Stanley Level Next&#8221;, &#8220;Stanley Boutique&#8221; and &#8220;Sofas &amp; More by Stanley&#8221; (&#8220;Existing Stores&#8221;);<\/li>\n\n\n\n<li>Funding the capital expenditure requirements for purchasing new machinery and equipment by the company and Material Subsidiary, SOSL; and<\/li>\n\n\n\n<li>General corporate purposes.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stanley-lifestyles-business-model\"><span class=\"ez-toc-section\" id=\"Stanley_Lifestyles_Business_Model\"><\/span>Stanley Lifestyles Business Model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The company makes and sells its products in our stores across India. The company holds 38 Company-owned and company-operated (COCO) and operates them in Bengaluru, Chennai, New Delhi, Mumbai, and Hyderabad. These stores are located in major cities. It also holds 24 \u2018Franchise-Owned and Franchisee Operated (FOFO) stores that are owned and operated by franchisees in 21 cities spanning nine states and Union Territories in India. Product sales is the primary source of revenue.<\/p>\n\n\n\n<p>Stanley Lifestyles has three different types of stores to meet the preferences of premium customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stanley Level Next, which is for customers looking for ultra-luxury home furnishings.<\/li>\n\n\n\n<li>Stanley Boutique caters to the luxury furniture category.<\/li>\n\n\n\n<li>Sofas &amp; More by Stanley focuses on attracting customers who are interested in high-quality furniture.<\/li>\n<\/ul>\n\n\n\n<p><strong>The company product categories include:-<\/strong><\/p>\n\n\n\n<p><strong>Seating<\/strong>: Stanley designs, produces, and sells customisable seating products like four-seater or three-seater sofas with different leg and upholstery options including Scandinavia Max, Euro Nappa \/ Tuscana Nova Cashmere \/ Poach Molba.<\/p>\n\n\n\n<p><strong>Cased goods<\/strong>: These are made with a strong outer case, usually wood, which provides durability and beauty, offering storage solutions and a touch of elegance.<\/p>\n\n\n\n<p>Products under cased goods are coffee tables, dining tables, end tables, and consoles.<\/p>\n\n\n\n<p><strong>Kitchen &amp; Cabinetry: <\/strong>These include a wide range of materials, finishes, and styles for our kitchen and cabinetry products. These options are versatile and can accommodate various design preferences and lifestyle needs.<\/p>\n\n\n\n<p>The products include kitchens, wardrobes, laundry &amp; utility, bar units, shoe racks, prayer units, and bedside tables.<\/p>\n\n\n\n<p><strong>Mattresses and Beds: <\/strong>The company makes and sells beds and mattresses. Further, it also sells bedding and bedroom accessories like pillows<\/p>\n\n\n\n<p><strong>Automotive and Others: <\/strong>Stanley designs and manufactures customisable footwear in different sizes, including half sizes, to meet customer needs and provide car seat upholstery services for top automotive brands worldwide.<\/p>\n\n\n\n<p>Additionally, the company imports and sells lighting and switches from other companies using their brand and sells carpets that are outsourced from other local manufacturers under private labels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stanley-lifestyles-consolidated-financial-statements\"><span class=\"ez-toc-section\" id=\"Stanley_Lifestyles_Consolidated_Financial_Statements\"><\/span>Stanley Lifestyles Consolidated Financial Statements <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-stanley-lifestyles-balance-sheet\">Stanley Lifestyles Balance Sheet<\/h3>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Key Metrics<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY 2023<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY 2022<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY 2021<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Total current assets<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">227<\/td><td class=\"has-text-align-center\" data-align=\"center\">229<\/td><td class=\"has-text-align-center\" data-align=\"center\">209<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Total non-current assets<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">231<\/td><td class=\"has-text-align-center\" data-align=\"center\">192<\/td><td class=\"has-text-align-center\" data-align=\"center\">137<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Total current liabilities<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">104<\/td><td class=\"has-text-align-center\" data-align=\"center\">102<\/td><td class=\"has-text-align-center\" data-align=\"center\">76 &nbsp;<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Total non-current liabilities<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">130<\/td><td class=\"has-text-align-center\" data-align=\"center\">113<\/td><td class=\"has-text-align-center\" data-align=\"center\">82<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Total equity<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">223<\/td><td class=\"has-text-align-center\" data-align=\"center\">205<\/td><td class=\"has-text-align-center\" data-align=\"center\">187<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">(All values are in INR Crore)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"452\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Balance-Sheet-2.png\" alt=\"Stanley Lifestyles Balance Sheet\" class=\"wp-image-6544\" style=\"width:669px;height:auto\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Balance-Sheet-2.png 752w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Balance-Sheet-2-300x180.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Balance-Sheet-2-150x90.png 150w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-stanley-lifestyles-income-statement\">Stanley Lifestyles Income Statement<\/h3>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Key Metrics<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY 2023<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY 2022<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY 2021<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Total Revenue<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">425<\/td><td class=\"has-text-align-center\" data-align=\"center\">297<\/td><td class=\"has-text-align-center\" data-align=\"center\">201<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Total Expenses<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">379<\/td><td class=\"has-text-align-center\" data-align=\"center\">265<\/td><td class=\"has-text-align-center\" data-align=\"center\">195<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Profit for the year<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">34<\/td><td class=\"has-text-align-center\" data-align=\"center\">23<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.9<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">(All values are in INR Crore)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"511\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Income-Statement.png\" alt=\"Stanley Lifestyles Income Statement\" class=\"wp-image-6545\" style=\"width:665px;height:auto\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Income-Statement.png 828w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Income-Statement-300x185.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Income-Statement-768x474.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Income-Statement-150x93.png 150w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-stanley-lifestyles-cash-flow-statement\">Stanley Lifestyles Cash Flow Statement<\/h3>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Key Metrics<\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>FY 2023<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>FY 2022<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>FY 2021<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Net cash flow from operating activities<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">67<\/td><td class=\"has-text-align-center\" data-align=\"center\">28<\/td><td class=\"has-text-align-center\" data-align=\"center\">32<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Net cash used in investing activities<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">(27)<\/td><td class=\"has-text-align-center\" data-align=\"center\">(11)<\/td><td class=\"has-text-align-center\" data-align=\"center\">(3)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Net cash used in financing activities<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">(41)<\/td><td class=\"has-text-align-center\" data-align=\"center\">(18)<\/td><td class=\"has-text-align-center\" data-align=\"center\">(23)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Cash and cash equivalents at the end of the year<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">9<\/td><td class=\"has-text-align-center\" data-align=\"center\">10<\/td><td class=\"has-text-align-center\" data-align=\"center\">12<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">(All values are in INR Crore)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"452\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Cash-Flow-Statement.png\" alt=\"Stanley Lifestyles Cash Flow Statement\" class=\"wp-image-6546\" style=\"width:702px;height:auto\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Cash-Flow-Statement.png 752w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Cash-Flow-Statement-300x180.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/06\/Stanley-Lifestyles-Cash-Flow-Statement-150x90.png 150w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stanley-lifestyles-key-performance-indicators\"><span class=\"ez-toc-section\" id=\"Stanley_Lifestyles_Key_Performance_Indicators\"><\/span>Stanley Lifestyles Key Performance Indicators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">KPIs<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY 2023<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY 2022<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY 2021<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>EBITDA Margin (%)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">19.74<\/td><td class=\"has-text-align-center\" data-align=\"center\">20.19<\/td><td class=\"has-text-align-center\" data-align=\"center\">15.21<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>PAT Margin (%)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">8.35<\/td><td class=\"has-text-align-center\" data-align=\"center\">7.95<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.98<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Return on Equity (%)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">16.29<\/td><td class=\"has-text-align-center\" data-align=\"center\">11.81<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.03<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Return on Capital Employed (%)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">16.63<\/td><td class=\"has-text-align-center\" data-align=\"center\">12.90<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.52<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-competitive-strengths-nbsp\"><span class=\"ez-toc-section\" id=\"Competitive_Strengths\"><\/span><a><\/a>Competitive Strengths&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>The brand is the largest and fastest growing in the luxury furniture market.<\/li>\n\n\n\n<li>It offers a wide range of home solutions at different prices.<\/li>\n\n\n\n<li>The company has stores all over India which focuses on innovative designs and manufactures its products.<\/li>\n\n\n\n<li>The company has a successful business model and an experienced management team.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-risks-involved\"><span class=\"ez-toc-section\" id=\"Risks_Involved\"><\/span><a><\/a>Risks Involved<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>The company does not own the brand name \u2018Stanley\u2019, and is registered in the name of one of its promoters, Sunil Suresh. Although Stanley has already entered into the assignment deeds with Sunil Suresh, the trademarks have yet to be registered in our name.<\/li>\n\n\n\n<li>Not having the necessary approvals, licenses, or permits for the business could harm the company\u2019s financial performance.<\/li>\n\n\n\n<li>Any shortage of leather and wood, which the company needs to make its products, could affect the cash flows of the business since Stanley depends on limited suppliers for the supply of leather, one of its primary raw materials.<\/li>\n\n\n\n<li>The company\u2019s growth strategy involves opening new stores, new stores but managing a large retail network can be complex and may cause issues with store location, staffing, or marketing, impacting profitability.<\/li>\n<\/ol>\n\n\n\n<p><strong>Read Also:<\/strong> <a href=\"https:\/\/wp-api.pocketful.in\/blog\/ipo\/awfis-space-solutions-limited\/\">AWFIS Space Solutions Limited: IPO Analysis and Case Study<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To sum it up, Stanley Lifestyles Limited has established itself as a leader in the Indian furniture market. A vertically integrated model enables them to have full control over the design, production, and quality of super-premium, luxury, and ultra-luxury furniture. The company\u2019s future relies on managing risks, leveraging strengths, and establishing itself as a top luxury furniture brand in India.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span>Frequently Asked Questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h3 class=\"\"><strong> What does Stanley Lifestyles do?<\/strong><\/h3><p class=\"saswp-faq-answer-text\">Designs, manufactures, and retails super-premium, luxury furniture for homes in India.<\/p><li style=\"list-style-type: none\"><h3 class=\"\"><strong><strong>Do they only sell goods associated with their brand?<\/strong><\/strong><\/h3><p class=\"saswp-faq-answer-text\">No, Standley also sells products sourced locally from the manufacturers.<\/p><li style=\"list-style-type: none\"><h3 class=\"\"><strong>Is Stanley Lifestyles a good investment?<\/strong><\/h3><p class=\"saswp-faq-answer-text\">This depends on your investment goals and risk tolerance. Carefully consider the company\u2019s financials and the risks, before making a decision.<\/p><li style=\"list-style-type: none\"><h3 class=\"\"><strong>How much amount do I need to apply for the IPO?<\/strong><\/h3><p class=\"saswp-faq-answer-text\"> If you are a retail investor, the minimum amount is INR 14,760 for 1 lot and a maximum of INR 191,880 for 13 lots.<\/p><li style=\"list-style-type: none\"><h3 class=\"\"><strong>What is the expected listing date for Stanley Lifestyle?<\/strong><\/h3><p class=\"saswp-faq-answer-text\">The listing date for the company is June 28, 2024.<\/p><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Are you ready to see the latest innovative designs and invest in the future of design? Stanley Lifestyles, a leading name in super-premium and luxury furniture in India is about to make its highly-anticipated debut on the Indian stock exchanges. With its rich heritage spanning over three decades, the company is captivating discerning customers with [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6487,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[183],"class_list":["post-6466","ipo","type-ipo","status-publish","format-standard","has-post-thumbnail","hentry","category-ipo"],"acf":{"freelancer":"Kavya Mehrotra"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v21.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stanley Lifestyles IPO: IPO Date, Lot Size, Price &amp; Details | Pocketful<\/title>\n<meta name=\"description\" content=\"Stanley Lifestyles IPO - All information about the Stanley Lifestyles Ltd IPO, including issue date, price, lot size, allotment status, and business model case study, all in one place.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stanley Lifestyles IPO: Key Details, Financials &amp; 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