{"id":11038,"date":"2024-10-02T06:40:49","date_gmt":"2024-10-02T06:40:49","guid":{"rendered":"https:\/\/wp-api.pocketful.in\/blog\/?p=11038"},"modified":"2025-02-18T10:36:04","modified_gmt":"2025-02-18T10:36:04","slug":"case-study-on-walmart-marketing-strategy","status":"publish","type":"post","link":"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/","title":{"rendered":"Case Study on Walmart Marketing Strategy"},"content":{"rendered":"\n<p>In today\u2019s fast-paced world, an individual may not find time to visit different stores to buy all the items on his shopping list. What if we told you that there is a superstore that offers everything you need\u2014from groceries to electronics\u2014and that they do it at the most affordable price?<\/p>\n\n\n\n<p>In this blog, we\u2019ll offer an overview of the world\u2019s biggest superstore, \u201cWalmart,\u201d and its marketing tactics.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/#Walmart_Overview\" title=\"Walmart Overview\">Walmart Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/#Walmart_Marketing_Strategies\" title=\"Walmart Marketing Strategies\">Walmart Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/#Walmart_Product_Portfolio\" title=\"Walmart Product Portfolio\">Walmart Product Portfolio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/#Frequently_Asked_Questions_FAQs\" title=\"Frequently Asked Questions (FAQs)\">Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-walmart-overview\"><span class=\"ez-toc-section\" id=\"Walmart_Overview\"><\/span>Walmart Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sam Walton established Walmart in 1962. They established their first location in Arkansas, usually provide their customers with low-cost merchandise, and prioritize effective supply chain management and logistics. In order to fund its expansion, the firm went public in 1970 and was listed on the US Stock Exchange. By the end of the year, it had approximately 250 stores and recorded a $1 billion sale. The company uses cutting-edge technology to manage its supply chain distribution and inventory, and it quickly became one of the USA\u2019s fastest-growing retailers. By 1991, they had opened additional locations in Mexico and Canada, made investments in e-commerce, and developed a website. Walmart grew quickly in the 2000s, entering markets including China, Germany, and the UK, and by that time, they had generated $200 billion in revenue.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/image-15.png\" alt=\"\" class=\"wp-image-11041\" style=\"width:437px;height:auto\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/image-15-1024x576.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/image-15-300x169.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/image-15-768x432.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/image-15-1536x864.png 1536w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/image-15-2048x1152.png 2048w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/image-15-150x84.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nevertheless, their rare forays into nations like South Korea and Germany proved unsuccessful, forcing them to leave those markets. In order to strengthen their e-commerce operations and market reach, the company purchased Jet.com. In 2018, it also acquired a majority stake in Flipkart. The company was able to grow its online business during the COVID-19 pandemic because most of its physical stores were closed worldwide. At the same time, it introduced contactless shopping and Walmart+, a membership program, to compete with rival Amazon Prime.&nbsp;<\/p>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/www.pocketful.in\/blog\/case-study-on-apple-marketing-strategy\/\">Case Study on Apple Marketing Strategy<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-walmart-marketing-strategies\"><span class=\"ez-toc-section\" id=\"Walmart_Marketing_Strategies\"><\/span>Walmart Marketing Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The marketing strategy of the company focuses on its core value of offering the lowest price to its customers; a few of its strategies are mentioned below-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lowest Price<\/strong> \u2013 Customers can compare its prices with other stores and see that it continually strives to deliver products at the lowest price.<\/li>\n\n\n\n<li><strong>Promotions and Discounts<\/strong> \u2013 The company offers weekly ad circulars with special discounts highlighted in them, as well as online coupons and promo codes.&nbsp;<\/li>\n\n\n\n<li><strong>Loyalty Program<\/strong> \u2013 The company provides exclusive discounts and loyalty benefits to its regular customers to keep them as clients for extended periods.&nbsp;<\/li>\n\n\n\n<li><strong>Membership Program<\/strong> \u2013 Similar to Amazon, the company offers memberships to its consumers and provides benefits like free shipping and other perks.&nbsp;<\/li>\n\n\n\n<li><strong>Store Experience<\/strong> \u2013 The company\u2019s stores have a neat, orderly atmosphere and a variety of amenities. Additionally, their customer service representatives are incredibly polite and helpful to their clients.&nbsp;<\/li>\n\n\n\n<li><strong>Digital Marketing<\/strong> \u2013 Walmart\u2019s online marketing team consistently shares interesting information on various social media networks.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-walmart-product-portfolio\"><span class=\"ez-toc-section\" id=\"Walmart_Product_Portfolio\"><\/span>Walmart Product Portfolio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/walmart-product-portfolio.png\" alt=\"Walmart Product Portfolio\" class=\"wp-image-11042\" style=\"width:734px;height:auto\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/walmart-product-portfolio-1024x536.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/walmart-product-portfolio-300x157.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/walmart-product-portfolio-768x402.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/walmart-product-portfolio-1536x804.png 1536w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/walmart-product-portfolio-150x79.png 150w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/walmart-product-portfolio.png 1910w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The company offers a wide range of products to its customers; the categorization of the products are as follows-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Groceries <\/strong>\u2013 The company delivers all types of grocery products, including meat, dairy, snacks, frozen, packaged food, etc., to its consumers. In addition, the corporation provides its clients with private-label brands at affordable prices. Bakery and healthcare products are also available at Walmart locations.&nbsp;<\/li>\n\n\n\n<li><strong>Footwear and Dresses<\/strong> \u2013 Besides providing a large assortment of clothing from different brands in their stores, the company also offers private label products in the footwear and clothing categories.&nbsp;<\/li>\n\n\n\n<li><strong>Furniture and Home D\u00e9cor<\/strong> \u2013 A Walmart store also has a variety of other home d\u00e9cor products in addition to furniture.<\/li>\n\n\n\n<li><strong>Electronics <\/strong>\u2013 Walmart also offers electrical goods, such as video games, air conditioners, and televisions. Additionally, it sells CCTV and other home security solutions.&nbsp;<\/li>\n\n\n\n<li><strong>Sports Equipment <\/strong>\u2013 The company also sells fitness equipment at its stores, like baseball, fishing gear, accessories, and athletic wear.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/www.pocketful.in\/blog\/case-study-on-starbucks-marketing-strategy\/\">Case Study on Starbucks Marketing Strategy<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finally, it should be noted that Walmart has grown from a bargain retailer to one of the biggest retail chains in the world due to creative marketing strategies and cutting-edge technology. The business has encountered difficulties in a few nations that have forced them to suspend operations. Walmart has a devoted customer base as they have consistently provided the lowest prices on a wide range of products.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span>Frequently Asked Questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h3 class=\"\">Is Walmart an Indian Company?<\/h3><p class=\"saswp-faq-answer-text\">No, Walmart is a US-based multinational retail corporation that operates various retail stores worldwide.<\/p><li style=\"list-style-type: none\"><h3 class=\"\">Is Flipkart and Walmart the same company?<\/h3><p class=\"saswp-faq-answer-text\">No, Flipkart is an Indian online e-commerce platform, and Walmart is a US-based retail store operator. However, in 2018, Walmart acquired a controlling stake of 77% in Flipkart.<\/p><li style=\"list-style-type: none\"><h3 class=\"\">Who are the major competitors of Walmart?<\/h3><p class=\"saswp-faq-answer-text\">Walmart faces intense competition from companies like Amazon, Alibaba, Best Buy, Reliance Retail, Spencer, etc.<\/p><li style=\"list-style-type: none\"><h3 class=\"\">Who is the CEO of Walmart?<\/h3><p class=\"saswp-faq-answer-text\">Doug McMillion is the current CEO of Walmart as of 26 September 2024.<\/p><li style=\"list-style-type: none\"><h3 class=\"\">Which company is bigger: Amazon or Walmart?<\/h3><p class=\"saswp-faq-answer-text\">Walmart recorded $648 billion in revenue for the previous year, while Amazon claimed $575 billion. However, Walmart\u2019s growth rate is only 6%, while Amazon\u2019s is 12%, meaning that Amazon will eventually surpass Walmart.\u00a0<\/p><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s fast-paced world, an individual may not find time to visit different stores to buy all the items on his shopping list. What if we told you that there is a superstore that offers everything you need\u2014from groceries to electronics\u2014and that they do it at the most affordable price? In this blog, we\u2019ll offer [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":11195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"is_paper_insight":false,"paper_insight_image":0,"paper_insight_pdf":0,"paper_insight_ppt":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-11038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":{"freelancer":"Akash Gupta"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v21.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study on Walmart Marketing Strategy - Pocketful<\/title>\n<meta name=\"description\" content=\"Walmart offers a wide range of products, from groceries to electronics, at the lowest prices. Learn about their marketing strategies and how they became a retail giant.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study on Walmart Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Walmart offers a wide range of products, from groceries to electronics, at the lowest prices. Learn about their marketing strategies and how they became a retail giant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Pocketful\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pocketful.HQ\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-02T06:40:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T10:36:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-api.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/walmart-case-study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1497\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Harjyot Singh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pocketful_HQ\" \/>\n<meta name=\"twitter:site\" content=\"@Pocketful_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harjyot Singh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Case Study on Walmart Marketing Strategy - Pocketful","description":"Walmart offers a wide range of products, from groceries to electronics, at the lowest prices. Learn about their marketing strategies and how they became a retail giant.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Case Study on Walmart Marketing Strategy","og_description":"Walmart offers a wide range of products, from groceries to electronics, at the lowest prices. Learn about their marketing strategies and how they became a retail giant.","og_url":"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/","og_site_name":"Pocketful","article_publisher":"https:\/\/www.facebook.com\/Pocketful.HQ\/","article_published_time":"2024-10-02T06:40:49+00:00","article_modified_time":"2025-02-18T10:36:04+00:00","og_image":[{"width":1497,"height":1080,"url":"https:\/\/wp-api.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/walmart-case-study.jpg","type":"image\/jpeg"}],"author":"Harjyot Singh","twitter_card":"summary_large_image","twitter_creator":"@Pocketful_HQ","twitter_site":"@Pocketful_HQ","twitter_misc":{"Written by":"Harjyot Singh","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/"},"author":{"name":"Harjyot Singh","@id":"https:\/\/wp-api.pocketful.in\/blog\/#\/schema\/person\/fab7cd78b9309e1522928a9e8bf6371d"},"headline":"Case Study on Walmart Marketing Strategy","datePublished":"2024-10-02T06:40:49+00:00","dateModified":"2025-02-18T10:36:04+00:00","mainEntityOfPage":{"@id":"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/"},"wordCount":713,"publisher":{"@id":"https:\/\/wp-api.pocketful.in\/blog\/#organization"},"articleSection":["Case Study"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/","url":"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/","name":"Case Study on Walmart Marketing Strategy - Pocketful","isPartOf":{"@id":"https:\/\/wp-api.pocketful.in\/blog\/#website"},"datePublished":"2024-10-02T06:40:49+00:00","dateModified":"2025-02-18T10:36:04+00:00","description":"Walmart offers a wide range of products, from groceries to electronics, at the lowest prices. Learn about their marketing strategies and how they became a retail giant.","breadcrumb":{"@id":"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wp-api.pocketful.in\/blog\/case-study-on-walmart-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/wp-api.pocketful.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study on Walmart Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/wp-api.pocketful.in\/blog\/#website","url":"https:\/\/wp-api.pocketful.in\/blog\/","name":"Pocketful blog","description":"Learn Stock market trading, investing &amp; more","publisher":{"@id":"https:\/\/wp-api.pocketful.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp-api.pocketful.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp-api.pocketful.in\/blog\/#organization","name":"Pocketful","alternateName":"Pocketful Broker","url":"https:\/\/wp-api.pocketful.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp-api.pocketful.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/08\/Logo_Final-01-1-3-1.png","contentUrl":"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/08\/Logo_Final-01-1-3-1.png","width":150,"height":26,"caption":"Pocketful"},"image":{"@id":"https:\/\/wp-api.pocketful.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Pocketful.HQ\/","https:\/\/twitter.com\/Pocketful_HQ","https:\/\/www.linkedin.com\/company\/pocketfulofprofits\/","https:\/\/www.instagram.com\/pocketful.official\/"]},{"@type":"Person","@id":"https:\/\/wp-api.pocketful.in\/blog\/#\/schema\/person\/fab7cd78b9309e1522928a9e8bf6371d","name":"Harjyot Singh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp-api.pocketful.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/61f879232c91ea73705cac5ebd9d45634f953b4f93b5d56bb8a22494a85a7a55?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61f879232c91ea73705cac5ebd9d45634f953b4f93b5d56bb8a22494a85a7a55?s=96&d=mm&r=g","caption":"Harjyot Singh"}}]}},"associated_menu_id":"12","article_history_entries":[{"type":"Edit","author":{"id":7,"name":"Pocketful Team","url":"pocketful"},"content":"Post created","date":"2024-10-02 06:40:49","id":"ah_671798248b3b53.84872656"},{"type":"Links","author":{"id":11,"name":"Nisha","url":"nisha"},"content":"Add new links","date":"2025-02-18 10:31:20","id":"ah_67b4617818e626.27069590"},{"type":"Links","author":{"id":11,"name":"Nisha","url":"nisha"},"content":"Add new links","date":"2025-02-18 10:36:05","id":"ah_67b462958de572.02188843"}],"is_paper_insight":false,"image_url_featured":"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/09\/walmart-case-study.jpg","_links":{"self":[{"href":"https:\/\/wp-api.pocketful.in\/blog\/wp-json\/wp\/v2\/posts\/11038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-api.pocketful.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp-api.pocketful.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp-api.pocketful.in\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-api.pocketful.in\/blog\/wp-json\/wp\/v2\/comments?post=11038"}],"version-history":[{"count":0,"href":"https:\/\/wp-api.pocketful.in\/blog\/wp-json\/wp\/v2\/posts\/11038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-api.pocketful.in\/blog\/wp-json\/wp\/v2\/media\/11195"}],"wp:attachment":[{"href":"https:\/\/wp-api.pocketful.in\/blog\/wp-json\/wp\/v2\/media?parent=11038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp-api.pocketful.in\/blog\/wp-json\/wp\/v2\/categories?post=11038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp-api.pocketful.in\/blog\/wp-json\/wp\/v2\/tags?post=11038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}