{"id":2542,"date":"2023-12-13T10:47:23","date_gmt":"2023-12-13T10:47:23","guid":{"rendered":"https:\/\/wp-api.pocketful.in\/blog\/?p=2542"},"modified":"2024-06-26T12:39:57","modified_gmt":"2024-06-26T12:39:57","slug":"what-is-ondc-is-it-the-future-of-e-commerce-in-india","status":"publish","type":"post","link":"https:\/\/wp-api.pocketful.in\/blog\/what-is-ondc-is-it-the-future-of-e-commerce-in-india\/","title":{"rendered":"What is ONDC? Is it the Future of E-Commerce in India?"},"content":{"rendered":"\n
\"ONDC<\/figure>\n\n\n\n

The Department for Promotion of Industry and Internal Trade (DPIIT) conducted research during the COVID-19 pandemic in the country to understand its impact on small sellers and the functioning of the local supply chain.<\/p>\n\n\n\n

As a result of the research, it was found that there is a lack of connection between online demand and the ability of local retailers to participate and engage. Further, studies on the matter helped the government to discover the bottlenecks of the existing digital commerce ecosystem in India.<\/p>\n\n\n\n

Then, consultations were held with multiple ministries and industry experts to identify possible solutions to address the bottlenecks in India\u2019s digital commerce ecosystem. Taking inspiration from population-scale solutions such as the UPI, IMAP\/SMTP (email protocols), HTTP (protocols for data communication and browsing), etc., \u2018Open Network for Digital Commerce (ONDC)\u2019 was proposed to revolutionise digital commerce in India (source \u2013 ondc.org).<\/em><\/p>\n\n\n\n

The DPIIT then constituted a committee of experts to analyse the potential of ONDC.<\/p>\n\n\n\n

\"What<\/figure>\n\n\n\n
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