{"id":3768,"date":"2024-03-05T08:38:40","date_gmt":"2024-03-05T08:38:40","guid":{"rendered":"https:\/\/wp-api.pocketful.in\/blog\/?p=3768"},"modified":"2025-04-16T09:05:16","modified_gmt":"2025-04-16T09:05:16","slug":"hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis","status":"publish","type":"post","link":"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/","title":{"rendered":"Hindustan Unilever Case Study: Business Model, Financials, and SWOT Analysis"},"content":{"rendered":"\n<p>Hindustan Unilever is a household name; almost every product in your bathroom was made by HUL. Today, we\u2019ll explore its business model to understand its operations.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/#About_Hindustan_Unilever_Limited_HUL\" title=\"About Hindustan Unilever Limited (HUL)\">About Hindustan Unilever Limited (HUL)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/#Products_OF_HUL\" title=\"Products OF HUL\">Products OF HUL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/#Market_Information_of_HUL\" title=\"Market Information of HUL\">Market Information of HUL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/#SWOT_Analysis_of_HUL\" title=\"SWOT Analysis of HUL\">SWOT Analysis of HUL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/#Business_Model_and_Marketing_Strategy_of_HUL\" title=\"Business Model and Marketing Strategy of HUL\">Business Model and Marketing Strategy of HUL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/#Financials_of_HUL\" title=\"Financials of HUL\">Financials of HUL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/#Key_Performance_Indicators\" title=\"Key Performance Indicators\">Key Performance Indicators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/#Shareholding_Pattern\" title=\"Shareholding Pattern\">Shareholding Pattern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/#Frequently_Asked_Questions_FAQs\" title=\"Frequently Asked Questions (FAQs)\">Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-about-hindustan-unilever-limited-hul\"><span class=\"ez-toc-section\" id=\"About_Hindustan_Unilever_Limited_HUL\"><\/span>About Hindustan Unilever Limited (HUL)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.pocketful.in\/stocks\/hindustan-unilever-ltd\">Hindustan Unilever<\/a> was founded in the latter part of the 1980s. The Lever brothers, established by William Hesketh Lever, first entered the Indian market in 1888 with a product known as sunlight soap. However, the soap was marked with the phrase \u201cMade in England by Lever Brothers\u201d.<\/p>\n\n\n\n<p>Hindustan Vanaspati Manufacturing Company, Unilever\u2019s first Indian affiliate, was founded in 1931. Lever Brothers India Limited followed in 1933, and United Traders Limited followed in 1935. In 1956, these companies amalgamated to establish Hindustan Unilever Limited.<\/p>\n\n\n\n<p>The company\u2019s headquarters is located in Mumbai. Rohit Jawa took over as CEO of Hindustan Unilever Limited in June 2023, replacing Sanjeev Mehta.<\/p>\n\n\n\n<p>After Hindustan Unilever Limited was founded, its primary focus was on acquiring Indian brands that were already well-established.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-key-acquisitions\">Key Acquisitions<\/h3>\n\n\n\n<p>1984 \u2013 Brooke Bond, a tea brand.<\/p>\n\n\n\n<p>1972 \u2013 Lipton, a national tea product manufacturer.<\/p>\n\n\n\n<p>2015-16 \u2013 Indulekha, a premium hair oil brand.<\/p>\n\n\n\n<p>2019-20 \u2013 GSK, a healthcare product manufacturer.<\/p>\n\n\n\n<p>2019-20 \u2013 Vwash, a female intimate hygiene product manufacturer<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-awards-and-recognition\">Awards and Recognition<\/h3>\n\n\n\n<p>2023 \u2013 Winner of the KPMG ESG Excellence award across India\u2019s consumer market sector.<\/p>\n\n\n\n<p>2022- Outstanding Company of the Year by CNBC \u2013TV18<\/p>\n\n\n\n<p>2021 \u2013 Best Governed Company Award<\/p>\n\n\n\n<p>2021- Sustainable Factory of the Year award.<\/p>\n\n\n\n<p>2020 \u2013 Top performer in the FMCG Category<\/p>\n\n\n\n<p><strong>Read Also:<\/strong> <a href=\"https:\/\/www.pocketful.in\/blog\/itc-vs-hul\/\">ITC vs HUL: Comparison of India\u2019s FMCG Giants<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-products-of-hul\"><span class=\"ez-toc-section\" id=\"Products_OF_HUL\"><\/span>Products OF HUL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whether a food and beverage product or a healthcare item, Hindustan Unilever is used by nine out of ten Indian households!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"870\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Products-OF-HUL.png\" alt=\"Products OF HUL\" class=\"wp-image-16466\" style=\"width:506px;height:auto\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Products-OF-HUL-1024x870.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Products-OF-HUL-300x255.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Products-OF-HUL-768x652.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Products-OF-HUL-1536x1304.png 1536w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Products-OF-HUL-2048x1739.png 2048w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Products-OF-HUL-150x127.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The products of Hindustan Unilever are as follows<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Home care products \u2013 Laundry detergents, fabric conditioners, dishwashing liquids, and toilet cleaners. (Surf Excel, Rin, Wheel)<\/li>\n\n\n\n<li>Personal care products \u2013 Soaps, shampoos, skin care products, hair care products, deodorants, oral care products. (Lux, Sunsilk, fair &amp; lovely, Tresemme, axe and closeup, etc.<\/li>\n\n\n\n<li>Beverages \u2013 Tea. (Lipton, brooke bond)<\/li>\n\n\n\n<li>Foods \u2013 Packaged foods.<\/li>\n\n\n\n<li>Water Purifier \u2013 Pureit water purifier.<\/li>\n\n\n\n<li>Healthcare products \u2013 Health drinks. (Boost, Horlicks)<\/li>\n\n\n\n<li>Baby care products \u2013 Baby soaps, shampoos, and body lotions. (Dove, Johnson\u2019s Baby)<\/li>\n\n\n\n<li>Cosmetic \u2013 Cosmetic and beauty products. (Lakme)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-market-information-of-hul\"><span class=\"ez-toc-section\" id=\"Market_Information_of_HUL\"><\/span>Market Information of HUL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Current Market Price&nbsp;<\/strong><\/td><td>\u20b92,259<\/td><\/tr><tr><td><strong>Market Capitalization (in \u20b9 Crores)<\/strong><\/td><td>5,30,737<\/td><\/tr><tr><td><strong>52 Week High<\/strong><\/td><td>\u20b93,035<\/td><\/tr><tr><td><strong>52 Week Low<\/strong><\/td><td>\u20b92,136<\/td><\/tr><tr><td><strong>Dividend Yield<\/strong><\/td><td>1.86%<\/td><\/tr><tr><td><strong>Book Value<\/strong><\/td><td>\u20b9216<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">(Data as of 29 March 2025)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-swot-analysis-of-hul\"><span class=\"ez-toc-section\" id=\"SWOT_Analysis_of_HUL\"><\/span>SWOT Analysis of HUL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hindustan Unilever SWOT Analysis highlights the company\u2019s strengths, weaknesses, opportunities, and threats, offering valuable insights into its market position and growth potential.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/SWOT-Analysis-of-HUL.png\" alt=\"SWOT Analysis of HUL\" class=\"wp-image-16465\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/SWOT-Analysis-of-HUL-1024x607.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/SWOT-Analysis-of-HUL-300x178.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/SWOT-Analysis-of-HUL-768x455.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/SWOT-Analysis-of-HUL-1536x911.png 1536w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/SWOT-Analysis-of-HUL-2048x1214.png 2048w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/SWOT-Analysis-of-HUL-150x89.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-strengths\">Strengths<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The company\u2019s primary strength is its widespread presence in India, with more than 8 million locations where customers can purchase its product. Its supply chain is excellent, well-managed, and efficient.<\/li>\n\n\n\n<li>HUL has a long history, which they can preserve because of the money they currently spend on product development and research.<\/li>\n\n\n\n<li>The company\u2019s financial outcomes demonstrate the impact of its excellent performance.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-weaknesses\">Weaknesses<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A company\u2019s market share might be reduced by any business that focuses on a certain product.<\/li>\n\n\n\n<li>Since more and more consumers are turning to herbal items, the corporation may suffer from the lack of any Ayurvedic or natural products in its product line.<\/li>\n\n\n\n<li>Due to its extensive product portfolio, HUL may encounter difficulties in effectively managing and allocating resources to it.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-opportunities\">Opportunities<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The country\u2019s population is likely to have more disposable income in the next few years, which will cause the <a href=\"https:\/\/www.pocketful.in\/stocks\/sectors\/diversified-fmcg\">FMCG sector<\/a> to grow significantly.<\/li>\n\n\n\n<li>The business can quickly buy out companies that manufacture goods outside of its current product line, which will aid in product diversification.<\/li>\n\n\n\n<li>They can expand their customer base and increase revenue by utilizing e-commerce platforms.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-threats\">Threats<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The business operates in a highly competitive market, and with the advent of globalization, numerous international brands have established themselves in the country.<\/li>\n\n\n\n<li>Their margins may be impacted by regulatory changes made by the Indian government on food packaging ingredients, labeling, etc.<\/li>\n\n\n\n<li>A downturn in the nation\u2019s economy may affect consumer buying habits, affecting a company\u2019s profitability.<\/li>\n<\/ul>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/www.pocketful.in\/blog\/polycab-case-study-business-model-financials-competitors-and-growth-outlook\/\">Polycab Case Study: Business Model, Financials, Competitors, and Growth Outlook<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-business-model-and-marketing-strategy-of-hul\"><span class=\"ez-toc-section\" id=\"Business_Model_and_Marketing_Strategy_of_HUL\"><\/span>Business Model and Marketing Strategy of HUL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The company\u2019s wide range of products enables it to hold the top spot in the market for industrial consumer goods. They have well-known brands in several areas, and their revenue is greatly influenced by consumer recognition of their brands.<\/p>\n\n\n\n<p>Its primary focus is innovation; a sizable amount of its revenue is allocated to creating new items and enhancing its existing line of products.<\/p>\n\n\n\n<p>HUL has an extensive distribution network that reaches both rural and urban locations. Additionally, they invest heavily in all forms of promotion, including print, digital, and sponsorship.<\/p>\n\n\n\n<p>They typically focus on comprehending customer demands and needs because this enables them to develop product lines that cater to consumer preferences<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-branding-strategy-of-hul\">Branding Strategy of HUL<\/h3>\n\n\n\n<p>What\u2019s in the name? Though everyone has heard this saying at some point in their lives, it is essential to remember that reputation and brand are everything. The company employs various graphics and logos for its many products, but its distinctive logo is printed on each one, making it easy for the general public to recognize them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-financials-of-hul\"><span class=\"ez-toc-section\" id=\"Financials_of_HUL\"><\/span>Financials of HUL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-income-statement-nbsp\">Income Statement&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Particulars<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2024<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2023<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2022<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Total Income<\/td><td class=\"has-text-align-center\" data-align=\"center\">62,707<\/td><td class=\"has-text-align-center\" data-align=\"center\">61,092<\/td><td class=\"has-text-align-center\" data-align=\"center\">52,704<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Total Expenses<\/td><td class=\"has-text-align-center\" data-align=\"center\">48,443<\/td><td class=\"has-text-align-center\" data-align=\"center\">47,632<\/td><td class=\"has-text-align-center\" data-align=\"center\">40,724<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">EBIT<\/td><td class=\"has-text-align-center\" data-align=\"center\">14,264<\/td><td class=\"has-text-align-center\" data-align=\"center\">13,460<\/td><td class=\"has-text-align-center\" data-align=\"center\">11,980<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Net Profit<\/td><td class=\"has-text-align-center\" data-align=\"center\">10,286<\/td><td class=\"has-text-align-center\" data-align=\"center\">10,145<\/td><td class=\"has-text-align-center\" data-align=\"center\">8,887<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">(The figures mentioned above are in INR crores unless mentioned otherwise)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXduHFUD2Cdo5wKgw8DvkhN6peJVWxdMzW0-GzTY3c8mupPixzpBws_8XTVA_thDWsgNXdERSg1E-c_DQl740oxUNGcdQc3y-bEi9sl76XRekv9OhpDdwt2CZyqiEcInBcyua2_R?key=4Z3s9cv6sMoM2VJUEDZbGZTA\" alt=\"\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-balance-sheet\">Balance Sheet<\/h3>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Particulars<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2024<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2023<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2022<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Non-Current Assets<\/td><td class=\"has-text-align-center\" data-align=\"center\">57,175<\/td><td class=\"has-text-align-center\" data-align=\"center\">56,089<\/td><td class=\"has-text-align-center\" data-align=\"center\">54,995<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Current Assets<\/td><td class=\"has-text-align-center\" data-align=\"center\">21,324<\/td><td class=\"has-text-align-center\" data-align=\"center\">16,998<\/td><td class=\"has-text-align-center\" data-align=\"center\">15,522<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Non-Current Liabilities<\/td><td class=\"has-text-align-center\" data-align=\"center\">14,200<\/td><td class=\"has-text-align-center\" data-align=\"center\">10,537<\/td><td class=\"has-text-align-center\" data-align=\"center\">10,150<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Current Liabilities<\/td><td class=\"has-text-align-center\" data-align=\"center\">12,876<\/td><td class=\"has-text-align-center\" data-align=\"center\">12,028<\/td><td class=\"has-text-align-center\" data-align=\"center\">11,280<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Total Shareholder Funds<\/td><td class=\"has-text-align-center\" data-align=\"center\">51,218<\/td><td class=\"has-text-align-center\" data-align=\"center\">50,304<\/td><td class=\"has-text-align-center\" data-align=\"center\">49,061<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">(The figures mentioned above are in INR crores unless mentioned otherwise)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdYcXnqLJ7xkWDbrDTIONeKQQyRxGfxOO8GherdA_zk-itGbFdF_VolfR9ZspW04aXZB1E3sB6YtLToBVsysFrpVoVgq2Mkv4Q-5fvpvU7GdCdja7E-My5SpZmimjtcgU99nESq?key=4Z3s9cv6sMoM2VJUEDZbGZTA\" alt=\"\" style=\"width:769px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-cash-flow-statement\">Cash Flow Statement<\/h3>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Particulars<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2024<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2023<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2022<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Cash Flow From Operations (CFO)<\/td><td class=\"has-text-align-center\" data-align=\"center\">15,469<\/td><td class=\"has-text-align-center\" data-align=\"center\">9,991<\/td><td class=\"has-text-align-center\" data-align=\"center\">9,048<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Cash Flow From Investing (CFI)<\/td><td class=\"has-text-align-center\" data-align=\"center\">-5,234<\/td><td class=\"has-text-align-center\" data-align=\"center\">-1,494<\/td><td class=\"has-text-align-center\" data-align=\"center\">-1,728<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Cash Flow From Financing (CFF)<\/td><td class=\"has-text-align-center\" data-align=\"center\">-10,034<\/td><td class=\"has-text-align-center\" data-align=\"center\">-8,953<\/td><td class=\"has-text-align-center\" data-align=\"center\">-8,015<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">(The figures mentioned above are in INR crores unless mentioned otherwise)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcHwUon3XH2D-CcTkoa2IzVCFZMmiijf2g6Utq48y-q5YxgXCnIEKgab1dYLcUHB92I34durkhs6PWXMz-NADFnMZsbVUfMBEyI97Ceiz62gLIsrvbwQzlPYY1qYcgGvZtc5wtgbA?key=4Z3s9cv6sMoM2VJUEDZbGZTA\" alt=\"\" style=\"width:774px;height:auto\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-performance-indicators\"><span class=\"ez-toc-section\" id=\"Key_Performance_Indicators\"><\/span>Key Performance Indicators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Particulars<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2024&nbsp;<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2023&nbsp;<\/th><th class=\"has-text-align-center\" data-align=\"center\">March 2022<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Operating Margin (%)<\/td><td class=\"has-text-align-center\" data-align=\"center\">23.03<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.32<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.92<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Net Profit Margin (%)<\/td><td class=\"has-text-align-center\" data-align=\"center\">16.61<\/td><td class=\"has-text-align-center\" data-align=\"center\">16.74<\/td><td class=\"has-text-align-center\" data-align=\"center\">16.95<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">ROE (%)<\/td><td class=\"has-text-align-center\" data-align=\"center\">20.06<\/td><td class=\"has-text-align-center\" data-align=\"center\">20.11<\/td><td class=\"has-text-align-center\" data-align=\"center\">18.09<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">ROCE (%)<\/td><td class=\"has-text-align-center\" data-align=\"center\">21.72<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.14<\/td><td class=\"has-text-align-center\" data-align=\"center\">20.29<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Current Ratio<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.66<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.41<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.38<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Debt to Equity Ratio<\/td><td class=\"has-text-align-center\" data-align=\"center\">0<\/td><td class=\"has-text-align-center\" data-align=\"center\">0<\/td><td class=\"has-text-align-center\" data-align=\"center\">0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shareholding-pattern\"><span class=\"ez-toc-section\" id=\"Shareholding_Pattern\"><\/span>Shareholding Pattern<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As of December 2024, the company\u2019s promoters own 61.9% of the company\u2019s shares, while Domestic Institutional Investors hold about 14.73%, Foreign Institutional Investors (FIIs) account for roughly 11.43%, and the public owns 10.34% of the company\u2019s shares.<\/p>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/www.pocketful.in\/blog\/netflix-case-study\/\">Netflix Case Study: Marketing Strategy, Product Portfolio and Pricing Strategy<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The organization has achieved global recognition through its strategic planning and marketing approach. The economy\u2019s overall performance determines HUL\u2019s success, as does the population\u2019s disposable income, which increases company profits.<\/p>\n\n\n\n<p>We have tried to clarify every statistic and data about HUL in this case study, covering everything from their financials, history, and shareholding patterns.<\/p>\n\n\n\n<p>However, always consider your risk tolerance and time horizon before making any investing decisions.<\/p>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">S.NO.<\/th><th class=\"has-text-align-left\" data-align=\"left\">Check Out These Interesting Posts You Might Enjoy!<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>1<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.pocketful.in\/blog\/zara-case-study\/\">Zara Case Study: Business Model and Pricing Strategies<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>2<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.pocketful.in\/blog\/cams-case-study-business-model-kpis-and-swot-analysis\/\">CAMS Case Study: Business Model, KPIs, and SWOT Analysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>3<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.pocketful.in\/blog\/tcs-case-study\/\">TCS Case Study: Business Model, Financial Statement, SWOT Analysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>4<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.pocketful.in\/blog\/nestle-india-case-study\/\">Nestle India Case Study: Business Model, Financial Statement, SWOT Analysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>5<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.pocketful.in\/blog\/vedanta-case-study\/\">Vedanta Case Study: Business Model, Financial Statement, SWOT Analysis<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span>Frequently Asked Questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h3 class=\"\">Where is the headquarters of Hindustan Unilever located?<\/h3><p class=\"saswp-faq-answer-text\">The headquarters of Hindustan Unilever is located in Mumbai, Maharashtra, India.<\/p><li style=\"list-style-type: none\"><h3 class=\"\">What was Hindustan Unilever\u2019s former name?<\/h3><p class=\"saswp-faq-answer-text\">Hindustan Vanaspati Manufacturing Company was the former name of Hindustan Unilever Ltd.<\/p><li style=\"list-style-type: none\"><h3 class=\"\">How many factories of HUL are there in India?<\/h3><p class=\"saswp-faq-answer-text\">HUL currently has 29 factories nationwide.<\/p><li style=\"list-style-type: none\"><h3 class=\"\">How many businesses are part of Hindustan Unilever?<\/h3><p class=\"saswp-faq-answer-text\">There are more than 50 brands connected with Hindustan Unilever.<\/p><li style=\"list-style-type: none\"><h3 class=\"\">What is HUL&#8217;s market capitalization ranking in the FMCG sector?<\/h3><p class=\"saswp-faq-answer-text\">Hindustan Unilever ranked at the top among FMCG companies, having a market capitalization of around 5.3 Lakh Crore INR as of 29 March 2025.<\/p><\/ul><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hindustan Unilever is a household name; almost every product in your bathroom was made by HUL. Today, we\u2019ll explore its business model to understand its operations. About Hindustan Unilever Limited (HUL) Hindustan Unilever was founded in the latter part of the 1980s. The Lever brothers, established by William Hesketh Lever, first entered the Indian market [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"is_paper_insight":true,"paper_insight_image":3776,"paper_insight_pdf":16730,"paper_insight_ppt":16738,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":{"freelancer":"Akash Gupta"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v21.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HUL Case Study: Business Model and SWOT Analysis - Pocketful<\/title>\n<meta name=\"description\" content=\"&quot;Hindustan Unilever (HUL) case study: Explore its business model, financial performance, SWOT 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