{"id":4015,"date":"2024-03-15T11:37:39","date_gmt":"2024-03-15T11:37:39","guid":{"rendered":"https:\/\/wp-api.pocketful.in\/blog\/?p=4015"},"modified":"2025-09-05T06:25:27","modified_gmt":"2025-09-05T06:25:27","slug":"zomato-case-study-business-model-acquisitions-kpis-financials-and-swot-analysis","status":"publish","type":"post","link":"https:\/\/wp-api.pocketful.in\/blog\/zomato-case-study-business-model-acquisitions-kpis-financials-and-swot-analysis\/","title":{"rendered":"Zomato Case Study: Business Model, SWOT Analysis, and Financials Explained"},"content":{"rendered":"\n<p>Everyone knows India&#8217;s leading food delivery platform, Zomato. As a pioneering force in the food delivery and restaurant discovery industry, Zomato has revolutionized how people interact with dining options and culinary experiences.&nbsp;<\/p>\n\n\n\n<p>This blog will explain Zomato&#8217;s business model, SWOT Analysis, financials, and more.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wp-api.pocketful.in\/blog\/zomato-case-study-business-model-acquisitions-kpis-financials-and-swot-analysis\/#About_Zomato_Company\" title=\"About Zomato Company\">About Zomato Company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wp-api.pocketful.in\/blog\/zomato-case-study-business-model-acquisitions-kpis-financials-and-swot-analysis\/#Business_Model_of_Zomato\" title=\"Business Model of Zomato \">Business Model of Zomato <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wp-api.pocketful.in\/blog\/zomato-case-study-business-model-acquisitions-kpis-financials-and-swot-analysis\/#Major_Competitors_of_Zomato\" title=\"Major Competitors of Zomato \">Major Competitors of Zomato <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wp-api.pocketful.in\/blog\/zomato-case-study-business-model-acquisitions-kpis-financials-and-swot-analysis\/#Key_Data_of_Zomato\" title=\"Key Data of Zomato \">Key Data of Zomato <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wp-api.pocketful.in\/blog\/zomato-case-study-business-model-acquisitions-kpis-financials-and-swot-analysis\/#Financial_Highlights\" title=\"Financial Highlights\">Financial Highlights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wp-api.pocketful.in\/blog\/zomato-case-study-business-model-acquisitions-kpis-financials-and-swot-analysis\/#SWOT_Analysis_of_Zomato\" title=\"SWOT Analysis of Zomato\">SWOT Analysis of Zomato<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wp-api.pocketful.in\/blog\/zomato-case-study-business-model-acquisitions-kpis-financials-and-swot-analysis\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wp-api.pocketful.in\/blog\/zomato-case-study-business-model-acquisitions-kpis-financials-and-swot-analysis\/#Frequently_Asked_Questions_FAQs\" title=\"Frequently Asked Questions (FAQs)\">Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-about-zomato-company\"><span class=\"ez-toc-section\" id=\"About_Zomato_Company\"><\/span>About Zomato Company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.pocketful.in\/stocks\/zomato-ltd\">Zomato<\/a> was founded as FoodieBay in 2008 by Deepinder Goyal and Pankaj Chaddah in Delhi. In 2016, the founders renamed FoodieBay Zomato to appeal to Indian audiences. The company stood out in the marketplace because it provided a comprehensive platform for customers to discover and engage with restaurants.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Zomato was created to solve a common problem \u2013 the lack of accessible and organized restaurant information. The company later expanded to food delivery services and has become the most popular food delivery platform in India.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-acquisitions-of-zomato\">Acquisitions of Zomato <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In July 2014, Zomato acquired MenuMania, a New Zealand-based restaurant database.<\/li>\n\n\n\n<li>In September 2014, the company acquired Gastronauci, a Poland-based restaurant search service.<\/li>\n\n\n\n<li>In December 2014, it acquired an Italian restaurant search service named Ciband.<\/li>\n\n\n\n<li>In 2016, Zomato acquired a Gurgaon-based technology startup, Sparse Labs, and renamed it Zomato Trace.<\/li>\n\n\n\n<li>In 2018, this company acquired its rival, Uber Eats (Indian operations).<\/li>\n\n\n\n<li>In 2022, Zomato acquired Blinkit (formerly Grofers).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Eating-healthy-food-bro.png\" alt=\"Blinkit\" class=\"wp-image-4017\" style=\"aspect-ratio:1.3333333333333333;object-fit:cover;width:392px;height:auto\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Eating-healthy-food-bro-1024x1024.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Eating-healthy-food-bro-300x300.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Eating-healthy-food-bro-150x150.png 150w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Eating-healthy-food-bro-768x768.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Eating-healthy-food-bro-1536x1536.png 1536w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Eating-healthy-food-bro.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shareholders-of-zomato\">Shareholders of Zomato <\/h3>\n\n\n\n<p>Info Edge India owns the largest share in Zomato. This company is a media and internet firm and owns a 23.9% stake in the company.&nbsp;<\/p>\n\n\n\n<p>Some of the major shareholders in Zomato include:<\/p>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><tbody><tr><td>Sequoia Capital India&nbsp;&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.8%&nbsp;<\/td><\/tr><tr><td>Alibaba Ant Financial<\/td><td class=\"has-text-align-center\" data-align=\"center\">10.8%<\/td><\/tr><tr><td>Temasek Holdings<\/td><td class=\"has-text-align-center\" data-align=\"center\">7.6%<\/td><\/tr><tr><td>Tiger Global Management<\/td><td class=\"has-text-align-center\" data-align=\"center\">6.1%<\/td><\/tr><tr><td>Fidelity Management &amp; Research<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/www.pocketful.in\/blog\/zepto-case-study\/\">Zepto Case Study: Business Model, Financials, and SWOT Analysis<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-did-you-know\"><em>Did you know?<\/em><\/h3>\n\n\n\n<p><em>Deepinder Goyal, the co-founder and CEO of Zomato, owns a 4.3% stake in the company.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-business-model-of-zomato\"><span class=\"ez-toc-section\" id=\"Business_Model_of_Zomato\"><\/span>Business Model of Zomato <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zomato provides a treasure trove of information, including restaurant names, addresses, contact details, and user-generated reviews and ratings. This helps the audience discover new and unique restaurants.<\/p>\n\n\n\n<p>Zomato utilises the power of the restaurant depository and delivers food orders from these restaurants. Since almost every major restaurant is listed on Zomato, the users\u2019 ability to switch to different apps is drastically reduced. They deliver food quickly to the address of the customer and charge a small fee in exchange for this service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-segments\">Segments<\/h3>\n\n\n\n<p>Zomato is earning money from a total of 5 segments, they are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Food Delivery<\/li>\n\n\n\n<li>Hyperpure (B2B Supplies)<\/li>\n\n\n\n<li>Quick Commerce (Blinkit)<\/li>\n\n\n\n<li>Going-out (Events platform)<\/li>\n\n\n\n<li>Others<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Hamburger-bro.png\" alt=\"Zomato burger\" class=\"wp-image-4018\" style=\"aspect-ratio:1.3333333333333333;object-fit:cover;width:429px;height:auto\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Hamburger-bro-1024x1024.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Hamburger-bro-300x300.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Hamburger-bro-150x150.png 150w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Hamburger-bro-768x768.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Hamburger-bro-1536x1536.png 1536w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/03\/Hamburger-bro.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/www.pocketful.in\/blog\/blinkit-vs-zepto\/\">Blinkit vs Zepto: Which is Better?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-major-competitors-of-zomato\"><span class=\"ez-toc-section\" id=\"Major_Competitors_of_Zomato\"><\/span>Major Competitors of Zomato <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-swiggy\">Swiggy<\/h3>\n\n\n\n<p>Swiggy is a powerful rival of Zomato, forcing the company to innovate regularly due to the extremely low customer switching cost. As one of Zomato\u2019s primary rivals, Swiggy has cemented its position in the Indian market, posing a strong threat to Zomato\u2019s market share.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-uber-eats\">Uber Eats<\/h3>\n\n\n\n<p>Uber Eats is a company that falls under Uber Technologies and serves 60 countries; it is one of the leading food delivery platforms in the world. Zomato has acquired Uber Eats\u2019 India operations, but Uber Eats still stands as a formidable competitor to Zomato in foreign markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-doordash\">DoorDash<\/h3>\n\n\n\n<p>DoorDash mainly serves in the United States and Canada. The company has built a reputation for its extensive restaurant partnerships and robust delivery network.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-eatclub\">EatClub<\/h3>\n\n\n\n<p>EatClub operates in 5 metro cities and has eight brands, such as Box8 and Mojo Pizza. They come across as a very strong contender for Zomato.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-data-of-zomato\"><span class=\"ez-toc-section\" id=\"Key_Data_of_Zomato\"><\/span>Key Data of Zomato <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here is some important market data of Zomato.<\/p>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><tbody><tr><td><strong>Market Cap&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b9 1,41,117 Cr.&nbsp;<\/td><\/tr><tr><td><strong>Current Price&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b9 160<\/td><\/tr><tr><td><strong>High \/ Low&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b9 176 \/ 49.0<\/td><\/tr><tr><td><strong>Stock P\/E&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">122<\/td><\/tr><tr><td><strong>Book Value&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b9 25.2<\/td><\/tr><tr><td><strong>Dividend Yield&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">0.00 %&nbsp;<\/td><\/tr><tr><td><strong>ROCE&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">0.29 %&nbsp;<\/td><\/tr><tr><td><strong>ROE&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">0.20 %&nbsp;<\/td><\/tr><tr><td><strong>Face Value&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b9 1.00<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">(As on 7th March)<\/figcaption><\/figure>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/wp-api.pocketful.in\/blog\/bajaj-finance-case-study-business-model-financials-competitors-and-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bajaj Finance Case Study: Business Model, Financials, Competitors, and KPIs<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-financial-highlights\"><span class=\"ez-toc-section\" id=\"Financial_Highlights\"><\/span>Financial Highlights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-income-statement\">Income Statement<\/h3>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th>Particulars&nbsp;<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY20<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY21<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY22<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY23<\/th><\/tr><\/thead><tbody><tr><td>Revenue from Operations<\/td><td class=\"has-text-align-center\" data-align=\"center\">2,604.74<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,993.80<\/td><td class=\"has-text-align-center\" data-align=\"center\">4,192.40<\/td><td class=\"has-text-align-center\" data-align=\"center\">7,079.40<\/td><\/tr><tr><td>Total Expenses<\/td><td class=\"has-text-align-center\" data-align=\"center\">4,941.60<\/td><td class=\"has-text-align-center\" data-align=\"center\">2,468.90<\/td><td class=\"has-text-align-center\" data-align=\"center\">6,062.60<\/td><td class=\"has-text-align-center\" data-align=\"center\">8,332.80<\/td><\/tr><tr><td>EBITDA<\/td><td class=\"has-text-align-center\" data-align=\"center\">-2,336.87<\/td><td class=\"has-text-align-center\" data-align=\"center\">-475.10<\/td><td class=\"has-text-align-center\" data-align=\"center\">-1,870.20<\/td><td class=\"has-text-align-center\" data-align=\"center\">-1,253.40<\/td><\/tr><tr><td>EBIT<\/td><td class=\"has-text-align-center\" data-align=\"center\">-2,421.10<\/td><td class=\"has-text-align-center\" data-align=\"center\">-612.8<\/td><td class=\"has-text-align-center\" data-align=\"center\">-2,020.50<\/td><td class=\"has-text-align-center\" data-align=\"center\">-1,690.30<\/td><\/tr><tr><td>Profit before Tax&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">-2,385.60<\/td><td class=\"has-text-align-center\" data-align=\"center\">-815.10<\/td><td class=\"has-text-align-center\" data-align=\"center\">-1,220.50<\/td><td class=\"has-text-align-center\" data-align=\"center\">-1,014.60<\/td><\/tr><tr><td>Consolidated Profit&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">-2,367.16<\/td><td class=\"has-text-align-center\" data-align=\"center\">-812.8<\/td><td class=\"has-text-align-center\" data-align=\"center\">-1,208.70<\/td><td class=\"has-text-align-center\" data-align=\"center\">-971.3<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">(In INR Crores)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-cash-flow\">Cash Flow<\/h3>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th>Particulars<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY20<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY21<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY22<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY23<\/th><\/tr><\/thead><tbody><tr><td>Cash From Operating Activities&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">-2,143.63<\/td><td class=\"has-text-align-center\" data-align=\"center\">-1,017.90<\/td><td class=\"has-text-align-center\" data-align=\"center\">-693.00<\/td><td class=\"has-text-align-center\" data-align=\"center\">-844.00<\/td><\/tr><tr><td>Cash Flow from Investing Activities&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,735.22<\/td><td class=\"has-text-align-center\" data-align=\"center\">-5,243.70<\/td><td class=\"has-text-align-center\" data-align=\"center\">-7,937.80<\/td><td class=\"has-text-align-center\" data-align=\"center\">457.30<\/td><\/tr><tr><td>Cash from Financing Activities&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">358.91<\/td><td class=\"has-text-align-center\" data-align=\"center\">6,401.90<\/td><td class=\"has-text-align-center\" data-align=\"center\">8,749.80<\/td><td class=\"has-text-align-center\" data-align=\"center\">-127.40<\/td><\/tr><tr><td>Net Cash Inflow \/ Outflow&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">-49.50<\/td><td class=\"has-text-align-center\" data-align=\"center\">140.30<\/td><td class=\"has-text-align-center\" data-align=\"center\">119.00<\/td><td class=\"has-text-align-center\" data-align=\"center\">-514.10<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">(In INR Crores)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-profitability-ratios\">Profitability Ratios<\/h3>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th>Particulars<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY20<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY21<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY22<\/th><th class=\"has-text-align-center\" data-align=\"center\">FY23<\/th><\/tr><\/thead><tbody><tr><td>ROCE (%)<\/td><td class=\"has-text-align-center\" data-align=\"center\">-142.88<\/td><td class=\"has-text-align-center\" data-align=\"center\">-18.27<\/td><td class=\"has-text-align-center\" data-align=\"center\">-9.82<\/td><td class=\"has-text-align-center\" data-align=\"center\">-5.37<\/td><\/tr><tr><td>ROE (%)<\/td><td class=\"has-text-align-center\" data-align=\"center\">-200.51<\/td><td class=\"has-text-align-center\" data-align=\"center\">-21.84<\/td><td class=\"has-text-align-center\" data-align=\"center\">-10.79<\/td><td class=\"has-text-align-center\" data-align=\"center\">-5.79<\/td><\/tr><tr><td>Net Profit Margin (%)<\/td><td class=\"has-text-align-center\" data-align=\"center\">-85.97<\/td><td class=\"has-text-align-center\" data-align=\"center\">-38.40<\/td><td class=\"has-text-align-center\" data-align=\"center\">-25.97<\/td><td class=\"has-text-align-center\" data-align=\"center\">-12.44<\/td><\/tr><tr><td>ROA (%)<\/td><td class=\"has-text-align-center\" data-align=\"center\">-76.76<\/td><td class=\"has-text-align-center\" data-align=\"center\">-14.07<\/td><td class=\"has-text-align-center\" data-align=\"center\">-9.39<\/td><td class=\"has-text-align-center\" data-align=\"center\">-4.99<\/td><\/tr><tr><td>EBIT Margin (%)<\/td><td class=\"has-text-align-center\" data-align=\"center\">-92.95<\/td><td class=\"has-text-align-center\" data-align=\"center\">-30.74<\/td><td class=\"has-text-align-center\" data-align=\"center\">-48.19<\/td><td class=\"has-text-align-center\" data-align=\"center\">-23.88<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shareholding-pattern\">Shareholding Pattern<\/h3>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th>Shareholder Type<\/th><th class=\"has-text-align-center\" data-align=\"center\">Dec-23<\/th><th class=\"has-text-align-center\" data-align=\"center\">Sep-23<\/th><th class=\"has-text-align-center\" data-align=\"center\">Jun-23<\/th><th class=\"has-text-align-center\" data-align=\"center\">Mar-23<\/th><th class=\"has-text-align-center\" data-align=\"center\">Dec-22<\/th><\/tr><\/thead><tbody><tr><td>DIIs<\/td><td class=\"has-text-align-center\" data-align=\"center\">15.47<\/td><td class=\"has-text-align-center\" data-align=\"center\">13.04<\/td><td class=\"has-text-align-center\" data-align=\"center\">9.93<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.03<\/td><td class=\"has-text-align-center\" data-align=\"center\">7.43<\/td><\/tr><tr><td>FIIs<\/td><td class=\"has-text-align-center\" data-align=\"center\">54.88<\/td><td class=\"has-text-align-center\" data-align=\"center\">54.72<\/td><td class=\"has-text-align-center\" data-align=\"center\">54.43<\/td><td class=\"has-text-align-center\" data-align=\"center\">54.61<\/td><td class=\"has-text-align-center\" data-align=\"center\">56.74<\/td><\/tr><tr><td>Others<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.65<\/td><td class=\"has-text-align-center\" data-align=\"center\">32.24<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.64<\/td><td class=\"has-text-align-center\" data-align=\"center\">37.36<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.83<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/PgleaZZolTjUoJqG0rmnBJ7hALprGz8ChO1c8DAPJ3NlFchl2BTeFBbk4RpZ6Vp3QkaiGytQvwErNNGHMZQz8rlACAebAPgJ3SfBX8wEFbfM86q4rzIjHcurf4ua6TDTQ0SUCP14zoq2xtnCkVT-9eQ\" alt=\"DII And FII MOVEMENT\" style=\"width:594px;height:auto\" title=\"Chart\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-swot-analysis-of-zomato\"><span class=\"ez-toc-section\" id=\"SWOT_Analysis_of_Zomato\"><\/span>SWOT Analysis of Zomato<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/02\/Swot-analysis-rafiki-1.png\" alt=\"SWOT Analysis of Zomato\" class=\"wp-image-3646\" style=\"aspect-ratio:1.3333333333333333;object-fit:cover;width:415px;height:auto\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/02\/Swot-analysis-rafiki-1-1024x1024.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/02\/Swot-analysis-rafiki-1-300x300.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/02\/Swot-analysis-rafiki-1-150x150.png 150w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/02\/Swot-analysis-rafiki-1-768x768.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/02\/Swot-analysis-rafiki-1-1536x1536.png 1536w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/02\/Swot-analysis-rafiki-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-strengths\">Strengths<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Globally available:<\/strong> Zomato expanded its services to various countries and made a global footprint, encouraging international reach and providing access to diverse markets.&nbsp;<\/li>\n\n\n\n<li><strong>Leading food delivering services<\/strong>: Zomato has become a leader in the food delivery industry. Its food ordering and delivery services cover more than 1,000 cities and have 14.7 million monthly average transacting customers.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-weaknesses\">Weaknesses<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>High Competition &#8211; <\/strong>Zomato operates in a highly competitive market, with various food delivery giants like Swiggy, Uber Eats, and EatClub competing for the same customer base.<\/li>\n\n\n\n<li><strong>Operational challenges &#8211; <\/strong>The company faces several operational challenges as a food delivery company, such as delivery delays, food quality issues, and logistical problems. These issues can result in negative customer feedback and reduced customer loyalty, ultimately hurting the company\u2019s profitability.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-opportunities\">Opportunities<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Expansion through sustainable practices<\/strong>: The company is capitalizing on the growing demand for sustainable practices by expanding its eco-friendly initiatives.<\/li>\n\n\n\n<li><strong>Revenue streams:<\/strong> The company diversifies revenue streams and enhances user engagement. Zomato must expand faster than others to stay ahead of the curve.<\/li>\n\n\n\n<li><strong>New Users: <\/strong>Nowadays, smartphones and internet users have increased tremendously. This will help Zomato gain new users and audiences.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-threats\">Threats<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Fragile Business model: <\/strong>Economic factors can affect consumer dining and food delivery spending, potentially impacting revenue.<\/li>\n\n\n\n<li><strong>Loss turning segments: <\/strong>The company loses a significant chunk of money in the Quick Commerce segment and thus has to return lower profits at a consolidated level.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><strong>Read Also:<\/strong> <a href=\"https:\/\/www.pocketful.in\/blog\/blinkit-case-study\/\">Blinkit Case Study: Business Model, Financials, and SWOT Analysis<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zomato is building brand recognition, global reach, and user-generated content to contribute to its success in the food delivery industry. Zomato faces lots of challenges, constantly innovating and improving its services to stay ahead of the competition. They must maintain their position and take more initiatives to grow and expand their business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">S.NO.<\/th><th class=\"has-text-align-left\" data-align=\"left\">Check Out These Interesting Posts You Might Enjoy!<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">1<\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/wp-api.pocketful.in\/blog\/polycab-case-study-business-model-financials-competitors-and-growth-outlook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Polycab Case Study: Business Model, Financials, Competitors, and Growth Outlook<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2<\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/wp-api.pocketful.in\/blog\/cams-case-study-business-model-kpis-and-swot-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">CAMS Case Study: Business Model, KPIs, and SWOT Analysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">3<\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/wp-api.pocketful.in\/blog\/hindustan-unilever-limited-hul-case-study-key-acquisitions-business-model-financials-and-swot-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hindustan Unilever Case Study: Business Model, Financials, and SWOT Analysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">4<\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/wp-api.pocketful.in\/blog\/infosys-case-study-business-model-and-swot-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infosys Case Study: Business Model and SWOT Analysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">5<\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/wp-api.pocketful.in\/blog\/eicher-motors-case-study-business-model-swot-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eicher Motors Case Study: Business Model &amp; SWOT Analysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">6<\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.pocketful.in\/blog\/kalyan-jewellers-case-study\/\">Kalyan Jewellers Case Study: Business Model, Marketing Strategy &amp; SWOT<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span>Frequently Asked Questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h5 class=\"saswp-faq-question-title \">Who is the CEO of Zomato?<\/h5><p class=\"saswp-faq-answer-text\">Deepinder Goyal heads the company as the CEO.<\/p><li style=\"list-style-type: none\"><h5 class=\"saswp-faq-question-title \">Is Zomato profitable?<\/h5><p class=\"saswp-faq-answer-text\">Zomato turned profitable for the first time in the quarter ending June 23. The company produced a profit of INR 2 Crores.<\/p><li style=\"list-style-type: none\"><h5 class=\"saswp-faq-question-title \">What is the former name of Zomato?<\/h5><p class=\"saswp-faq-answer-text\">Zomato was founded as FoodieBay in 2008 by Deepinder Goyal and Pankaj Chaddah.<\/p><li style=\"list-style-type: none\"><h5 class=\"saswp-faq-question-title \">How many segments does Zomato report?<\/h5><p class=\"saswp-faq-answer-text\">Zomato has 5 segments, namely &#8211; Food Delivery, Hyperpure, Quick Commerce, Going-out, and Others.<\/p><li style=\"list-style-type: none\"><h5 class=\"saswp-faq-question-title \">Is Zomato used outside India?<\/h5><p class=\"saswp-faq-answer-text\">The company is operational in Indonesia, Sri Lanka, and UAE.<\/p><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Everyone knows India&#8217;s leading food delivery platform, Zomato. As a pioneering force in the food delivery and restaurant discovery industry, Zomato has revolutionized how people interact with dining options and culinary experiences.&nbsp; This blog will explain Zomato&#8217;s business model, SWOT Analysis, financials, and more. About Zomato Company Zomato was founded as FoodieBay in 2008 by [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"is_paper_insight":false,"paper_insight_image":0,"paper_insight_pdf":0,"paper_insight_ppt":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-4015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":{"freelancer":"Aishwarya Yadav"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v21.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zomato Case Study: Business Model and SWOT Analysis - Pocketful<\/title>\n<meta name=\"description\" content=\"Learn about Zomato&#039;s business model, acquisitions, SWOT analysis, financial highlights, and market performance. 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