{"id":844,"date":"2023-09-30T05:38:06","date_gmt":"2023-09-30T05:38:06","guid":{"rendered":"https:\/\/wp-api.pocketful.in\/blog\/?p=844"},"modified":"2025-02-18T11:09:43","modified_gmt":"2025-02-18T11:09:43","slug":"coca-cola-complete-case-study-and-marketing-stratergy","status":"publish","type":"post","link":"https:\/\/wp-api.pocketful.in\/blog\/coca-cola-complete-case-study-and-marketing-stratergy\/","title":{"rendered":"Coca-Cola Case Study and Marketing Strategy"},"content":{"rendered":"\n<p>Welcome to yet another blog. Hope, you enjoyed our <a href=\"https:\/\/wp-api.pocketful.in\/blog\/satyam-scam-case-study-know-the-story-indians\/\">Satyam Scam<\/a> case study. Today, we bring you the success story and market strategy of another giant business in India. Guess??<\/p>\n\n\n\n<p>Yes, you guessed it right. It&#8217;s Coca-Cola, the most loved soft drink in human history. The black drink has its journey to motivate you.<\/p>\n\n\n\n<p><strong>In today\u2019s blog, we will be focusing on some of the below-mentioned points:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How does Coca-Cola originate?<\/li>\n\n\n\n<li>With changing times, what business model was opted by the company to keep the business going at the same pace?<\/li>\n\n\n\n<li>And lastly, how does the black soft drink never miss a chance to make its consumers happy?<\/li>\n<\/ul>\n\n\n\n<p>So be it your kid\u2019s 1<sup>st<\/sup> birthday celebration or, the 25<sup>th<\/sup> anniversary of your parents or your friend\u2019s promotion party, coca-cola is the first thing to cross our minds when it comes to aerated drinks.<\/p>\n\n\n\n<p>Over the past few years, coca-cola has captured the market with some of the best advertising techniques and has a monopoly in this sector.<\/p>\n\n\n\n<p>Now without wasting much time let\u2019s start our today\u2019s blog.<\/p>\n\n\n\n<p>First of all, we need to know what was the idea behind Coca-Cola and who started it<\/p>\n\n\n\n<p>Introduced almost 120 years back, coca-cola is the most widely used beverage of all time.<\/p>\n\n\n\n<p>It is currently consumed in more than 200 countries. It is the world&#8217;s largest manufacturer of non-alcoholic drinks.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wp-api.pocketful.in\/blog\/coca-cola-complete-case-study-and-marketing-stratergy\/#History_of_Coca-Cola\" title=\"History of Coca-Cola\">History of Coca-Cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wp-api.pocketful.in\/blog\/coca-cola-complete-case-study-and-marketing-stratergy\/#MARKETING_STRATEGY_OF_COCA-COLA\" title=\"MARKETING STRATEGY OF COCA-COLA\">MARKETING STRATEGY OF COCA-COLA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wp-api.pocketful.in\/blog\/coca-cola-complete-case-study-and-marketing-stratergy\/#Secret_of_Coca-Colas_Success\" title=\"Secret of Coca-Cola\u2019s Success\">Secret of Coca-Cola\u2019s Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wp-api.pocketful.in\/blog\/coca-cola-complete-case-study-and-marketing-stratergy\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wp-api.pocketful.in\/blog\/coca-cola-complete-case-study-and-marketing-stratergy\/#FAQs_Frequently_Asked_Questions\" title=\"FAQs (Frequently Asked Questions)\">FAQs (Frequently Asked Questions)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-history-of-coca-cola\"><span class=\"ez-toc-section\" id=\"History_of_Coca-Cola\"><\/span>History of Coca-Cola<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Coca-Cola was founded by a pharmacist Dr. John S. Pemberton from Atlanta. He wanted to make a different-tasting soft drink that could be sold. He made a flavoured syrup and mixed it up with carbonated water. Later on, his partner Frank M. Robinson named that water-mixed drink Coca-Cola. The first newspaper ad for Coca\u2011Cola soon appeared in The Atlanta Journal.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"184\" height=\"274\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-40.png\" alt=\"History of Coca-Cola\" class=\"wp-image-847\" style=\"aspect-ratio:3\/4;object-fit:cover;width:278px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Dr. John gradually sold his business in portions and before he died in 1888, Coca-Cola was finally sold to Asa G. Candler.<\/p>\n\n\n\n<p>Starting from 9 servings in a day, now it serves around 1.9 billion drinks per day.<\/p>\n\n\n\n<p><strong>Read Also:<\/strong> <a href=\"https:\/\/www.pocketful.in\/blog\/varun-beverages-case-study\/\">Varun Beverages Case Study: Business Model, Financials, and SWOT Analysis<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-strategy-of-coca-cola\"><span class=\"ez-toc-section\" id=\"MARKETING_STRATEGY_OF_COCA-COLA\"><\/span>MARKETING STRATEGY OF COCA-COLA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although every brand has its way of advertising its products, Coca-Cola has been one of the most recognizable brands now for over a century because the company first experiments with the strategy that it plans and then implements. For any strategy they make, customer satisfaction for the company comes first. Let\u2019s discuss the widely used strategies in detail.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/01\/Coca-Cola-Case-Study.png\" alt=\"Coca Cola Case Study\" class=\"wp-image-3071\" style=\"width:450px;height:auto\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/01\/Coca-Cola-Case-Study-1024x576.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/01\/Coca-Cola-Case-Study-300x169.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/01\/Coca-Cola-Case-Study-768x432.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/01\/Coca-Cola-Case-Study-1536x864.png 1536w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2024\/01\/Coca-Cola-Case-Study.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-worldwide-advertising\">Worldwide Advertising<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"740\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-41.png\" alt=\"Worldwide Advertising\" class=\"wp-image-848\" style=\"aspect-ratio:1;object-fit:cover;width:274px;height:undefinedpx\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-41.png 740w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-41-300x300.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-41-150x150.png 150w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p>Coca-Cola every time comes up with a different and creative idea to advertise their product. At first, they analyse their global consumer base and their demands. For example, initially, coca-cola was sold through soda fountains but then two talented minds secured exclusive rights to selling coca cola in bottles. This eventually helped them to leave an imprint in their consumer\u2019s minds since the bottles were sold globally and that too with labelling done in regional language.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-branding\">Branding<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"740\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-42.png\" alt=\"Branding\" class=\"wp-image-849\" style=\"aspect-ratio:1;object-fit:cover;width:264px;height:undefinedpx\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-42.png 740w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-42-300x300.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-42-150x150.png 150w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p>Branding generally means how the consumers perceive the product visually i.e., identification of any product when first seen. Seems like Coca-Cola has already mastered the art of branding. The brand needs to maintain the logo that they are using and also update it from time to time as per the consumer\u2019s taste and preferences. Coca-Cola did it so well by trademarking its logo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-diversification-of-products\">Diversification of products<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"424\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-43.png\" alt=\"Diversification of products\" class=\"wp-image-850\" style=\"width:370px;height:undefinedpx\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-43-1024x424.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-43-300x124.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-43-768x318.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-43.png 1380w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Coca-Cola does not limit itself after inventing one soft drink. They have expanded their bucket of products over the years. Some of the products of Coca-Cola are Sprite, Diet Coke etc. and companies like Maza and Fanta depended on Coca-Cola for their growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-nbsp\">Pricing&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"626\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-44.png\" alt=\"Pricing\" class=\"wp-image-851\" style=\"aspect-ratio:1;object-fit:cover;width:278px;height:undefinedpx\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-44.png 626w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-44-300x300.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-44-150x150.png 150w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p>With increasing recognition, more competitors came into the picture. Coca-Cola still kept their products cost-effective and maintained the quality of the product. This helped them in keeping their customers loyal and intact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promotion-nbsp\">Promotion&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-45.png\" alt=\"Promotion\u00a0\" class=\"wp-image-852\" style=\"aspect-ratio:16\/9;object-fit:cover;width:350px;height:undefinedpx\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-45-1024x640.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-45-300x188.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-45-768x480.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-45.png 1060w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Coca-Cola promoted its products through different advertising media such as newspapers, radio, television, billboards, banners, and magazine covers. The company also used artistic taglines like \u201cThings go better with coke\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-partnership\">Partnership<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-46.png\" alt=\"Partnership\" class=\"wp-image-853\" style=\"aspect-ratio:16\/9;object-fit:cover;width:318px;height:undefinedpx\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-46-1024x682.png 1024w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-46-300x200.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-46-768x512.png 768w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-46.png 1060w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The company used partnerships as brand visibility to increase their market share and consumers. This helped them grow rapidly. Coca-Cola sponsored the Olympics, FIFA, Basketball tournaments and other reality shows such as American Idol. The company also bought various other businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personalisation\">Personalisation<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"740\" src=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-47.png\" alt=\"Personalisation\" class=\"wp-image-854\" style=\"aspect-ratio:1;object-fit:cover;width:248px;height:undefinedpx\" srcset=\"https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-47.png 740w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-47-300x300.png 300w, https:\/\/cms-resources.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/image-47-150x150.png 150w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p>Coca-Cola always tries to connect with customers at a personal level.<\/p>\n\n\n\n<p>Labelling their bottles in regional languages helped them increase their sales. They targeted their audience as per their age groups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-secret-of-coca-cola-s-success\"><span class=\"ez-toc-section\" id=\"Secret_of_Coca-Colas_Success\"><\/span>Secret of Coca-Cola\u2019s Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before getting to any conclusion, you must know the secret of success for Coca-Cola\u2019s marketing strategies. They follow a rule of 70:20:10 rule. As per this rule, 70% is the total allocation of the marketing budget of the coca-cola into their existing marketing strategies like Google ads and Facebook ads which are currently giving them good results, 20% is the allocation of the total marketing budget to the current trending marketing strategies like promoting their products on Instagram reels, YouTube shorts etc. remaining 10% they allocate into risky yet innovative marketing idea. Chances are likely that this 10% allocation will give them amazing results.<\/p>\n\n\n\n<p><strong>Read Also: <\/strong><a href=\"https:\/\/www.pocketful.in\/blog\/flipkart-case-study-business-model-and-marketing-strategy\/\">Flipkart Case Study- Business Model and Marketing Strategy\u00a0\u00a0\u00a0<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By now you must have an idea of how Coca-Cola has placed itself differently in the market even after facing tough competition from competitors since its establishment. With different promoting and pricing techniques, the company is reaching new heights every day. Coca-Cola has also upgraded itself with advancing technologies to satisfy its consumers.<\/p>\n\n\n\n<p>To conclude the iconic brand COCA-COLA is still in every heart, no matter how many competitors enter the market. Their efforts of \u201cTHANDA MATLAB COCA-COLA\u201d are irreplaceable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"FAQs_Frequently_Asked_Questions\"><\/span>FAQs (Frequently Asked Questions)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h3 class=\"\"><strong>When was Coca-Cola founded?<\/strong><\/h3><p class=\"saswp-faq-answer-text\">Coca-cola was founded in the year 1886.<\/p><li style=\"list-style-type: none\"><h3 class=\"\"><strong>Who founded Coca-Cola?<\/strong><\/h3><p class=\"saswp-faq-answer-text\">No, Coca-Cola is not an Indian brand. It is a USA-based brand.<\/p><li style=\"list-style-type: none\"><h3 class=\"\"><strong>How was Coca-Cola sold in the initial days?<\/strong><\/h3><p class=\"saswp-faq-answer-text\">Coca-Cola was sold through soda fountains initially.<\/p><li style=\"list-style-type: none\"><h3 class=\"\"><strong>How many drinks are served per day now?<\/strong><\/h3><p class=\"saswp-faq-answer-text\">1.2 billion drinks of Coca-Cola are served every day now.<\/p><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Welcome to yet another blog. Hope, you enjoyed our Satyam Scam case study. Today, we bring you the success story and market strategy of another giant business in India. Guess?? Yes, you guessed it right. It&#8217;s Coca-Cola, the most loved soft drink in human history. The black drink has its journey to motivate you. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"is_paper_insight":false,"paper_insight_image":0,"paper_insight_pdf":0,"paper_insight_ppt":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":{"freelancer":"Kavya Mehrotra"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v21.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coca-Cola Case Study and Marketing Strategy - Pocketful<\/title>\n<meta name=\"description\" content=\"Explore the amazing History of the iconic drink Coca-Cola. 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Discover the business stratergies &amp; tactics that led to Coca-cola&#039;s success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp-api.pocketful.in\/blog\/coca-cola-complete-case-study-and-marketing-stratergy\/\" \/>\n<meta property=\"og:site_name\" content=\"Pocketful\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pocketful.HQ\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-30T05:38:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T11:09:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-api.pocketful.in\/blog\/wp-content\/uploads\/2023\/09\/blogbanner-temp1.psd-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Farhan Ahmed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pocketful_HQ\" \/>\n<meta name=\"twitter:site\" content=\"@Pocketful_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farhan Ahmed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Coca-Cola Case Study and Marketing Strategy - Pocketful","description":"Explore the amazing History of the iconic drink Coca-Cola. 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