Blog

  • 8th Pay Commission Salary Hike 2026

    8th Pay Commission Salary Hike 2026

    Money matters a lot when living costs keep going up every single year. The government understands this daily problem well. Because of this reason, it revises official salaries every ten years. Millions of central government workers and retired pensioners eagerly wait for this important news. A pay commission always brings better basic pay and higher monthly allowances. It builds a stronger financial future for families. This guide breaks down all the complex math into very simple terms. Readers will clearly understand exactly how much their monthly income might grow.

    What is 8th Pay Commission

    The government forms a special expert group every ten years to review employee salaries. This group is officially called a pay commission. Its main job is to study inflation and decide how much salaries should increase to keep families comfortable.The upcoming 8th pay commission salary updates are currently a very popular topic across the nation. Many curious employees are actively searching for an 8th pay commission salary structure pdf to see official numbers and rules online.

    The commission looks at the 8th pay commission salary fitment factor to decide the new basic pay. It will create a fresh 8th pay commission pay matrix for everyone. This matrix acts as a big table that shows exact salary levels clearly.

    Everyone is heavily relying on the 8th pay commission salary revision estimates right now because official numbers take a lot of time to calculate. The final report will likely arrive around mid 2027. However the rules will apply backward starting from early 2026. This simply means employees will receive their pending extra money later.

    What is Fitment Factor

    The fitment factor is simply a multiplication number. The government uses it to change an old basic salary into a brand new basic salary. It is truly the most important part of the entire salary hike process.

    Here is a very basic example to make it totally clear. For eg. Mr X get a salary of Rs. 20000 as basic pay. And if Govt Sets new fitment factor at 2.5.then the new salary would be Rs. 50000. multiply 20,000 by 2.5 This exact formula applies to everyone across all government levels. It ensures complete fairness and equality for all workers.

    History of Previous Pay Commissions

    Looking at the past helps in understanding future salary growth patterns. The previous panels brought major changes to government pay structures. These past changes helped workers fight the rising cost of living successfully.

    Here are the key points from the history of previous pay commissions:

    • 5th Pay Commission: The revised pay scales became effective from 1 January 1996 and were implemented in 1997. It gave an overall salary increase to workers. The minimum basic salary was fixed at 2,550 rupees.
    • 6th Pay Commission: This commission was constituted in 2006. Its recommendations were formally notified in 2008 and applied retrospectively from 1 January 2006. Which used a fitment multiplier of 1.86 for its calculations. It raised the Minimum salary to Rs. 7,000. This was considered a massive 54 percent hike at that time.
    • 7th Pay Commission: This was implemented in the year 2016. It introduced a fixed factor of 2.57. The minimum pay jumped from Rs. 7,000  to Rs.18,000 rupees directly.
    • System Upgrade: The 7th pay panel also removed the old grade pay system completely. It replaced it with a much simpler matrix table. This matrix made it very easy to calculate yearly growth for everyone.

    Who Will Get Benefit from 8th Pay Commission

    Millions of hardworking people are currently linked to government services. A very large group will see their bank balances grow soon. The ripple effect will also help the overall economy grow faster.

    The main groups receiving these big financial benefits include the following:

    • Central government employees working in various official departments across India.
    • Defense personnel and armed forces safely guarding the entire nation.
    • Railway workers including technical supervisors and daily administrative staff.
    • Government school teachers and college professors building the future.
    • Nearly 65 to 69 lakh retired pensioners and their family pensioners.
    • State government employees often get similar benefits when states adopt these new rules.

    Current Salary Structure of 7th Pay Commission

    Before looking at the future, one must completely understand the present numbers. The 7th Pay Commission uses a matrix table with different levels. This table is currently active today.

    This system makes it easy to track promotions and yearly growth. It provides a clear career path for young workers joining the government. The levels start from basic helpers and go up to the topmost officers.

    Below is a detailed look at the current starting basic salary structure from Level 1 to Level 18:

    Pay Matrix LevelStarting Basic Salary (In INR)Typical Job Roles
    Level 118,000 Helpers, Multi Tasking Staff (MTS)
    Level 219,900 Lower Division Clerks (LDC), Constables
    Level 321,700 Upper Division Clerks (UDC), Head Constables
    Level 425,500 Stenographers (Grade D)
    Level 529,200 Postal Assistants, Ticket Collectors
    Level 635,400 Junior Engineers, Sub Inspectors
    Level 744,900 Inspectors, Senior Section Engineers
    Level 847,600 Assistant Section Officers (ASO)
    Level 953,100 Section Officers
    Level 1056,100 Entry Level Officers (IAS/IPS)
    Level 1167,700 Under Secretaries
    Level 1278,800 Deputy Secretaries
    Level 131,23,100 Joint Secretaries, District Magistrates
    Level 141,44,200 Additional Secretaries, Professors
    Level 151,82,200 Secretaries (SAG)
    Level 162,05,400 Secretaries (HAG)
    Level 172,25,000 Apex Level Secretaries
    Level 182,50,000 Cabinet Secretary

    Note : These are estimates only based on previous years structure. Actual salary will depend on the final pay matrix 

    Expected 8th Pay Commission Structure

    The upcoming structure will completely refresh all the pay levels. Experts heavily believe the basic pay might see a huge jump of 25 to 30 percent overall. This big jump is necessary due to the rising prices of household goods.

    Below is a tabular comparison showing the expected structural changes from the current framework to the upcoming 8th Pay Commission:

    Component7th Pay CommissionExpected 8th Pay Commission
    Minimum Basic PayRs. 18,000Rs. 34,560 to 51,480 (Union demand: 69,000)
    Maximum Basic PayRs. 2,50,000Rs. 4,50,000 plus
    Fitment Factor2.571.92 to 2.86 (Union demand: 3.83)
    Dearness Allowance (DA)Over 60%Merged into basic pay, reset to 0%
    Pension SchemeNPS / Old PensionAligned with Unified Pension Scheme (UPS)

    Note : These are estimates only based on previous years structure. Actual salary will depend on the final pay matrix 

    Employee unions are strongly asking for a higher fitment number to match the current expensive lifestyle. However, financial experts expect a moderate fitment number to keep the economy stable while still boosting income.

    Expected Minimum Salary Hike

    Different multiplier numbers will clearly give different end results. If a worker earns a basic pay of 18,000 rupees today, their future pay will definitely vary. It all comes down to the final mathematics decided by the panel.

    Below is a simple table showing the expected minimum salary hikes based on different expert estimates:

    Fitment Multiplier ScenarioCurrent Minimum Basic Pay (in INR)Expected New Basic Pay (In INR)
    1.83 (Very Conservative)18,000 32,940 
    2.28 (Moderate Expectation)18,000 41,040 
    2.57 (Same as 7th Commission)18,000 46,260 
    2.86 (Optimistic Union Demand)18,000 51,480 

    Note : These are estimates only based on previous years structure. Actual salary will depend on the final pay matrix 

    Special Allowances Under Review

    A good salary is not just about the basic pay. The government also gives many special allowances to employees to cover extra daily expenses like rent, daily travel, and medical needs. Under the upcoming changes, these extra benefits are under review for a big upgrade.

    Below is a tabular breakdown of the expected changes to various special allowances:

    Allowance TypeCurrent RateExpected Rate
    House Rent Allowance (X Cities)24%30%
    House Rent Allowance (Y Cities)16%20%
    House Rent Allowance (Z Cities)8%10%
    Transport AllowanceCurrent Base Rates30 to 40% Increase
    Night Duty Allowance90  per hour130  per hour
    Overtime Allowance50  per hour75  per hour
    Field Area AllowanceRs.7,200 to 12,600 Rs. 10,000 to 17,500 
    Children Education AllowanceRs. 2,500 Rs.3,500 
    Hostel SubsidyRs. 8,000 Rs. 12,000 

    Note : These are estimates only based on previous years structure. Actual salary will depend on the final pay matrix 

    Medical allowances are equally important for healthy living. With hospital bills rising, the new commission will likely offer better healthcare funds.

    When government salaries rise rapidly, private companies also pay close attention. Private businesses in smaller cities often struggle to retain talent when government jobs become more attractive. To keep their best workers, private hospitals and tech companies might also increase their pay scales. This creates a very positive environment for jobs across the entire country.

    Conclusion

    The arrival of the new pay commission brings great hope for everyone. It will offer a much needed financial shield against rising daily costs. The wait for the final official numbers might take some time, but the outcome looks very promising.

    Better basic pay, higher daily allowances, and a solid pension system will secure the lives of millions. Government workers and happy retirees can confidently look forward to a brighter, more comfortable future. This financial upgrade will surely bring smiles to many families.

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1How to achieve financial freedom before retirement
    210 Essential Financial Planning Tips for Military Members
    310 Best Personal Finance Books
    4What is FIRE in Finance? Full Form, Features, Types, and Formula Explained
    520 Side Income Sources Apart From Full-Time Salary
    6Guide to Behavioral Finance: Definition, Biases, and Impact
    7Top 10 personal finance lessons for self-learning
    8How to Set Financial Goals for Your Future
    9What is Personal Finance?
    1010+ Best Investment Plan for Monthly Income in India

    Frequently Asked Questions (FAQs)

    1. What does the 8th Pay Commission mean?

      It is a government panel formed to revise central employee salaries and pensions. This helps workers manage rising inflation costs effectively.

    2. What are the main benefits expected?

       Workers will see much higher basic pay and better daily allowances. Pensioners will also receive increased monthly payouts and pending arrears.

    3. How to calculate new pay using fitment factor? 

      Simply multiply the current basic pay by the official fitment factor. This easy math formula gives the brand new basic salary.

    4. How much will the minimum salary increase? 

      A basic pay of Rs.18,000 could jump to Rs. 34,560 or even 51,480. This completely depends on the final approved multiplier.

    5. How to use the extra salary money wisely?

      Individuals can invest their extra income using simple platforms like Pocketful. Small mutual fund investments help build long term financial freedom.

  • How to Open a Demat Account for a Private Limited Company in India

    How to Open a Demat Account for a Private Limited Company in India

    A Demat account for a Private Limited Company is no longer just an investment tool. It has become a compliance requirement as well. With companies increasingly investing in equities, bonds, and ETFs, and with MCA regulations mandating dematerialisation of securities, having a company-level Demat account is now essential.

    Unlike individual accounts, a corporate Demat account requires structured documentation and approvals. This guide explains the complete process, required documents, and how to open a Demat account for a Private Limited Company with Pocketful.

    Why Does a Private Limited Company Need a Demat Account?

    A Private Limited Company operates as a separate legal entity. This means all financial investments must be held in the company’s name. Even when the company has shareholders, the company is treated as a separate legal entity.

    So, having a demat account for the company is quite important as follows:

    • Hold and manage shares, bonds, ETFs, and government securities under the company’s name.
    • Comply with MCA Rule 9B by converting physical securities into electronic form.
    • Invest surplus business funds in market-linked instruments.
    • Participate in IPOs, rights issues, and other corporate opportunities.
    • Maintain a clear and auditable record of all transactions.

    Eligibility to Open a Demat Account for a Private Limited Company

    Before starting the application process, the company must meet a few basic eligibility conditions. These ensure that the entity is legally registered and is in a condition to have one demat account. These are:

    • Be registered under the Companies Act, 2013.
    • Hold a valid PAN card issued in the company’s name.
    • Be active and compliant with ROC filing requirements.

    In addition, all directors and authorised signatories involved in the account must complete individual KYC as per SEBI guidelines.

    Documents Required to Open a Private Limited Company Demat Account

    Opening a corporate Demat account involves detailed documentation. Since the account is in the company’s name, both company-level and individual-level documents will be needed.

    Company-Level Documents

    DocumentDetails
    Company PAN CardMandatory for tax identification.
    Certificate of IncorporationIssued by MCA/ROC at the time of registration.
    Memorandum of Association (MoA)Defines the company’s objectives and scope.
    Articles of Association (AoA)Governs the internal management of the company.
    MCA Challan or ReceiptProof of payment for company registration.
    Latest Address ProofBank statement (not older than 3 months) in the company’s name.
    Balance Sheet for Last 2 Financial YearsAudited financials or a Net Worth Certificate from a Chartered Accountant.
    Board ResolutionAuthorising account opening and naming authorised signatories.
    List of DirectorsOn company letterhead.
    List of Authorised SignatoriesRequired if different from directors.
    Shareholding PatternReflecting the ownership structure of the company.

    Director Or Authorised Signatory Documents

    DocumentDetails
    PAN CardMandatory for identity verification.
    Aadhaar CardRequired for KYC.
    Passport-size PhotographRecent photograph.
    SignatureScanned or physical signature as required.

    Tip: All documents should be self-attested by the authorised signatory. Company documents must also carry the official seal wherever applicable.

    Read Also: How to Open a Demat Account Online?

    Step-by-Step Process To Open A Demat Account For A Private Limited Company With Pocketful

    When you are planning to open a demat account for a private company, here are the steps to follow:

    Step 1: Contact The Broker Or Depository Participant

    Start by reaching out to the broker or depository participant where you want to open the Demat account. Their team will explain the account opening process, eligibility criteria, required documents, and verification requirements. Carefully understand all instructions before proceeding further.

    Step 2: Prepare All Required Documents

    Now, collect all the documents as per the list. Check the details and ensure there is no mismatch in the same. Also, it is important that you properly sign every document as needed. Company documents should be stamped as well. 

    Step 3: Submit The Application And Documents

    Fill out the application form. Fill in the spaces as asked. The name of the company and the directors should be clearly mentioned. Follow what is there in your company board letter. 

    Step 4: Complete In-Person Verification

    A verification process is required for non-individual accounts. A representative will verify original documents either physically or through a video-based process. The authorised signatory must be present.

    Step 5: Complete KYC For Directors And Signatories

    Each director or authorised signatory must complete individual KYC. This includes PAN and Aadhaar verification as per SEBI guidelines.

    Step 6: Account Activation

    Once all checks are complete, the Demat account is activated. Login credentials are shared. You can check the working. Once you are sure, start investing in your company as needed.

    Things To Keep In Mind

    Opening a demat account for a company is easy. But most of the people face delays due to small mistakes. These include the following: 

    • Ensure compliance with MCA Rule 9B by dematerialising existing physical securities.
    • Draft the Board Resolution carefully with clear authority and correct signatory details.
    • Use a CA-certified Net Worth Certificate if audited financials are not available.
    • Maintain exact name consistency across PAN, incorporation documents, and application forms.
    • Check the fee structure, as corporate accounts may have higher AMC charges.
    • Keep ROC filings updated, as inactive or non-compliant companies may face rejection.

    Read Also: How to Open a Demat Account for Partnership Firms & Required Documents?

    Conclusion

    Opening a Demat account for a Private Limited Company is not just about investing. It is equally about staying compliant and maintaining proper financial records. With MCA Rule 9B in place, companies need to ensure their securities are held in electronic form.

    With the right documentation and a clear process, getting started is straightforward. Platforms like Pocketful make it easier to open and manage a corporate Demat account with guided support at every step.

    If you are planning to invest or need to meet compliance requirements, this is the right time to set up your company’s Demat account with Pocketful.

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1Top 10 Demat Account in India
    2Lifetime Free Demat Account (AMC Free)
    3Demat Account: Fees & Charges
    4How to Close Your Demat Account Online?
    5Features and Benefits of Demat Account
    6Types of Demat Accounts in India
    7How to Use a Demat Account?
    8How to Buy Shares through a Demat Account?
    9Joint Demat Account
    10BSDA – What is a Basic Service Dema

    Frequently Asked Questions (FAQs)

    1. Is It Mandatory For A Private Limited Company To Have A Demat Account?

      Yes. Under MCA Rule 9B, private limited companies are required to dematerialise their securities. This makes a Demat account a compliance requirement, especially for companies holding or issuing shares.

    2. Can Any Director Operate The Company’s Demat Account?

      No. Only individuals named as authorised signatories in the Board Resolution can operate the account. The authority is strictly defined during the account opening process.

    3. What Is A Board Resolution And Why Is It Required?

      A Board Resolution is a formal approval document passed by the company’s board. It authorises the opening of the Demat account and clearly states who can operate it on behalf of the company.

    4. What If The Company Does Not Have Two Years Of Financials?

      In such cases, a Net Worth Certificate issued by a Chartered Accountant can be submitted instead of audited financial statements.

    5. Can A Private Limited Company Trade In F&O Using Its Demat Account?

      Yes. A company can trade in equity, intraday, and F&O segments, subject to SEBI regulations and account activation for these segments.

  • Shiprocket Case Study: Business Model, Revenue & Growth Strategy

    Shiprocket Case Study: Business Model, Revenue & Growth Strategy

    E-commerce sector in India is expanding its roots very fast. Small businesses now sell their products online to reach more buyers. However, these small businesses need reliable shipping services to succeed. This detailed Shiprocket case study explores how one company solved this major problem. The Shiprocket Business Model brings top courier companies onto a single platform. This step makes shipping cheaper and faster for small sellers.

    The platform acts as a bridge between online stores and delivery agents. Readers will discover how technology helps deliver packages to every corner of India. The logistics industry has many challenges, but this startup found a way to simplify the entire process.

    Shiprocket Company Overview

    The company was initially founded to solve the problems of sellers and help them to build their website. They started something called KartRocket through a company named BigFoot Retail Solutions in the year 2012. BigFoot Retail Solutions was the company name and KartRocket was the platform they used. However, the team soon realized that shipping was the real problem.

    Small businesses struggled to send items safely and affordably. Therefore, the company shifted its focus and became Shiprocket in 2017. Today, the company connects small sellers with large courier companies. The platform is now a recognized unicorn in India with a high valuation. It powers nearly five percent of all online shipments in the country.

    About Founders of Shiprocket Company

    Founders are the key managerial person of an entity. below are mentioned detail about the founders of shiprocket 

    • Saahil Goel (CEO): He was working as a Business Analyst at Max Life Insurance. In shiprocket his focus is on tech development and product growth
    • Gautam Kapoor (Co-Founder and COO): He takes care of the daily logistics operations and business execution. He holds a BBA from Western International University. He brings rich experience from his family business in industrial products and from working with top engineering brands like Bosch and Sick.
    • Vishesh Khurana (Co-Founder): His focus area is to add new sellers to the platform He completed his BBA in Marketing from Amity Business School.
    • Akshay Ghulati (Co-Founder): He focuses on new business partnerships and global expansion. A wharton business school grad and holds an MBA from Harvard Business School. He has strong professional experience from working with massive companies like Amazon, AT Kearney, and Parthenon Group.

    Together, these founders built a massive business from the ground up. Their leadership choices will be explored later in the swot analysis of Shiprocket.

    Rise of E commerce shipping industry in india and Role of Shiprocket

    People from small towns now buy things online daily. This trend creates a huge demand for fast and safe delivery. However, small sellers often struggle with high shipping costs. They do not ship in large volumes like big corporations.

    Shiprocket fixed this major problem in the market. The company partnered with top logistics providers to get bulk discounts. The platform passes these large discounts to small sellers.The company handles over 200 million transactions every year. It successfully bridges the gap between small sellers and nationwide delivery networks.

    Read Also: PharmaEasy Case Study

    Business Model of Shiprocket

    The company operates on a smart and asset-light model. This means it relies on technology rather than owning physical assets. The operations run in the following ways:

    • Aggregation of courier: The company does not own delivery trucks or vans. It uses the networks of other big courier companies like Blue Dart and Delhivery.
    • Wholesale Pricing Power: The platform buys shipping space in huge amounts at low prices. It then sells this space to small merchants at a slightly higher retail rate.
    • Software Subscriptions: Sellers pay a monthly fee for premium tools. These software tools help track orders and manage returns easily.
    • Value-Added Services: The company charges fees for extra services. These services include safe packaging, early payments, and storage space.
    • Data Intelligence: The platform uses smart data to predict delivery failures. This helps sellers save money on returned orders.

    Product portfolio of Shiprocket

    The company offers a wide range of services to help online sellers. The platform has evolved into a complete business support system. The main products include:

    • Shiprocket Checkout: This tool creates a simple payment page for buyers. It helps sellers get more successful orders and reduces abandoned carts.
    • ShiprocketX Cross-Border: This is mainly an exporter oriented service helps Indian sellers export goods safely. 
    • Shiprocket Shipping: It is a software that connects sellers with over 25 courier partners. It simplifies the entire delivery process.
    • Shiprocket Capital: This financial tool provides loans and working capital to small online brands. It helps merchants expand their business quickly.
    • Shiprocket Quick: This is a fast delivery service for local areas. It helps in sending items within an hour in big cities.

    Business strategy of Shiprocket

    The company uses smart plans to stay ahead of the competition. The logistics market is crowded, so having a clear strategy is very important. Key strategies include:

    • Smart Acquisitions: The company bought other small startups like Pickrr and Wigzo. The Pickrr acquisition cost around $200 million and boosted tech capabilities.
    • Focus on Small Towns: The platform targets buyers in tier 2 and tier 3 cities. Over 66 percent of its deliveries go to these smaller towns.
    • Reducing Return Rates: Cash on delivery orders often get returned. The company uses artificial intelligence to predict if a buyer will reject a package.
    • Global Expansion: The company focuses heavily on the export market. It supports local Indian sellers to reach international buyers easily.
    • Ecosystem Building: The platform partners with systems like ONDC and India Post. This gives sellers access to a massive buyer network across the country.

    Market Data of Shiprocket

    Marketing strategy of ShipRocket is always on the point and help them to grow in the market.The table below shows the key market data. This information helps understand the true scale of the business.

    Market Data MetricCurrent Value
    Active SellersOver 1.45 Lakh
    Annual gross merchandise Value Over $5 Billion
    Courier Partners Integrated17 Plus
    Number of Transactions200 Million Annually
    Countries Served (Exports)220 Plus
    Servicable Pincodes19000 plus
    Daily Shipments220000 plus

    Financial Analysis of Shiprocket

    The financial health of the company shows strong growth in revenue. The company is working hard to reduce its losses over time. The data below is taken from official financial reports and draft filings.

    Profit and Loss Statement (In Rs. Crores)

    ParticularsFY23FY24FY25
    Revenue from Operations1,088.831,315.981,632.01
    Other Income41.8542.80
    Profit after tax (PAT)-359.31-595.18-74.45
    (Data is 22 June 2026)

    Balance Sheet (In Rs. Crores)

    ParticularsFY23FY24FY25
    Total Assets2,386.782,051.222,308.62
    Total Current Assets2,386.78702.161,254.26
    Total Current Liabilities680.13675.16735.65
    Share Capital0.040.050.06
    (Data is 22 June 2026)

    Cash Flow Statement (In Rs. Crores)

    ParticularsFY23FY24FY25
    Net Cash from Operating Activities-137.96-215.991.90
    Net Cash from Investing Activities-92.21175.67-143.97
    Net Cash from Financing Activities109.64-2.45152.83
    (Data is 22 June 2026)

    Key Performance Indicators

    Key Performance IndicatorFY24FY25
    Revenue growth rate21%24%
    Operating Cash BurnRs. 100 CroreRs. 7 Crore (Positive EBITDA)
    Core Business EBITDA MarginNegativeApprox 12%
    (Data is 22 June 2026)

    Read Also: Amazon Case Study

    SWOT analysis of Shiprocket

    A detailed SWOT analysis provides a clear picture of the business position. This helps in understanding future risks and rewards.

    Strengths

    • Market Leader: The company is the largest new-age shipping platform in India. It controls a large portion of the logistics technology market.
    • Asset-Light Operations: The company does not spend money buying trucks or large delivery vans. This keeps business risks and capital investments very low.
    • Strong Revenue Growth: Its operating revenue reached Rs. 1,632 crores in FY25.

    Weaknesses

    • Net Losses: The company is still reporting net losses. It reported a loss of Rs. 74 crores in FY25, even though this is a big improvement from FY24.
    • High Dependency: The entire business depends completely on third-party couriers. If a partner faces a strike or delay, the platform suffers directly.
    • High Return Rates: Cash on delivery orders see high return rates in India. This costs a lot of money for both the seller and the platform.

    Opportunities

    • Cross-Border Exports: The international shipping market is growing fast. The company can make higher profits by helping Indian sellers export goods globally.
    • Quick Commerce: Fast delivery within hours is very popular now. The company can grow its quick delivery segment to capture local market demand.
    • B2B Shipping: Expanding into heavy cargo and bulk business shipping offers a massive new market. The B2B market is much larger than the small parcel market.

    Threats

    • Intense Competition: The logistics software market is very crowded. Many new players are entering the space with heavy funding.
    • Courier Disintermediation: Big courier companies might try to approach sellers directly. This action could bypass the platform entirely.
    • Economic Slowdown: A weak economy can reduce online shopping. This would directly harm the total number of shipments handled by the platform.

    Conclusion

    Shiprocket has completely changed how small businesses operate in India. By solving complex logistics problems, it allows sellers to focus only on their products. The company has moved from being just a shipping tool to a complete business support system. The shift towards positive cash-flow operations proves the strength of its core business. With a planned public listing on the horizon, the company appears ready for a bright and profitable future. The platform is well-positioned to lead the digital commerce revolution in India.

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1Netflix Case Study
    2Astrotalk Case Study
    3PhonePe Case Study
    4Burger King Case Study
    5Zara Case Study
    6Kalyan Jewellers Case Study
    7Blinkit Case Study
    8NSE Case Study
    9PharmaEasy Case Study
    10Flipkart Case Study

    Frequently Asked Questions (FAQs)

    1. How does Shiprocket make money?

      The company buys shipping capacity in large volumes at a wholesale price. It then charges small sellers a slightly higher retail price per shipment. 

    2. Is Shiprocket a profitable company? 

      The core logistics business of the company is profitable. However, at a total company level, it reported a small net loss of Rs. 74 crores in FY25. 

    3. What is Shiprocket Cross-Border? 

      It simply means sending products to international buyers. The service currently supports deliveries to over 220 countries across the world.

    4. Does Shiprocket own its delivery trucks?

       No, It does not own any delivery fleets or transport vehicles. Instead, it uses the existing delivery networks of over 17 courier partners like Blue Dart and Delhivery.

    5. Where is the Corporate office of ShipRocket located?

      The Shiprocket Corporate Office is located at 416, Udyog Vihar Phase III, Sector 20, Gurugram, Haryana 122008. 

     

  • Best SIP Plan for 10 Years in India 2026

    Best SIP Plan for 10 Years in India 2026

    Ten years is a long time. Long enough for markets to crash, recover, and hit new highs. Long enough for compounding to do the heavy lifting. If you’ve decided to commit to a best SIP plan for 10 years, the hardest part, honestly, isn’t the money; it’s picking the right fund and staying the course. This guide cuts through the noise and tells you exactly what’s worked, what to look for, and which funds are worth considering today.

    Why 10 Years Is the Sweet Spot for SIP Investing

    Most equity mutual funds need time to breathe. Short-term, they’re volatile. But stretch the horizon to 10 years, and the story changes dramatically.

    Here’s what the data tells us. According to AMFI and various fund performance reports, equity mutual funds in India have historically delivered SIP returns of 11% to 14% CAGR over 10-year periods. Some categories, like small and mid-cap funds, have done even better, often crossing 18–22% during strong market cycles.

    The Nifty 50 index has delivered roughly 11–13% CAGR over long periods. A well-chosen active fund can beat that by 2–5% annually. Over 10 years, that difference doesn’t add up, it multiplies.

    Let’s put real numbers to it:

    Monthly SIP10 Years @ 12% CAGR10 Years @ 16% CAGR10 Years @ 18% CAGR
    ₹5,000₹11.6 lakh₹14.9 lakh₹17.1 lakh 
    ₹10,000₹23.2 lakh₹29.8 lakh₹34.3 lakh
    ₹20,000₹46.4 lakh₹59.6 lakh₹68.5 lakh

    Total invested at ₹10,000/month over 10 years = ₹12 lakh. Returns are indicative and based on historical category averages. Real returns will differ.

    The difference between 12% and 18% return is not just in terms of percentage but also in terms of lakhs of rupees. And this is precisely why selecting the right SIP for 10 years becomes very crucial for an investor.

    Best SIP Plans for 10 Years in India: Top Funds to Consider

    Below is a selection of top-performing mutual funds based on various criteria of performance, experience, and category appropriateness for 10-year SIPs.

    Fund NameCategoryAUM (Cr.)5-Year CAGR10-Year CAGRRisk Level
    Parag Parikh Flexi Cap FundFlexi Cap₹1,41,44615.05%17.5%Very High
    HDFC Mid-Cap Fund Direct GrowthMid Cap₹97,35021.06%19%Very High
    Nippon India Small Cap FundSmall Cap₹74,60419.92%23%+Very High
    SBI Large Cap FundLarge Cap₹53,52712.05%15%+High
    Nippon India Large Cap FundLarge Cap₹51,65016.27%16.95%High
    ICICI Prudential Value DiscoveryValue₹58,95416.60%16%+Very High
    Mirae Asset Large Cap FundLarge Cap₹37,69210.42%13%+High
    Quant ELSS Tax Saver FundELSS₹13,07017.18%StrongVery High
    (Returns and data as of 24 June 2026 )

    Overview of SIP Plan for 10 Years in India

    1. Parag Parikh Flexi Cap Fund 

    This is perhaps the most recommended fund for first-time SIP investors looking for a single, reliable option. It’s not the flashiest performer in bull markets, but it doesn’t collapse badly in bear markets either. That balance is rare. With an AUM of 1,41,446.

    What makes this fund different is its partial allocation to international stocks, particularly in the US markets. This gives the portfolio some natural hedge against Indian market downturns. When Indian markets fell sharply in 2022, this fund’s global exposure cushioned the blow.

    2. HDFC Mid-Cap Fund direct Growth 

    For investors asking which SIP is best for 10 years with a growth bias, HDFC Mid-Cap Opportunities is a name that consistently comes up among advisors. It has one of the longest track records in the mid-cap category and has managed to remain competitive even as its AUM crossed ₹97,300+ crore.

    Mid-cap funds historically outperform large caps over 10-year periods. The trade-off is that they also fall harder during market corrections. If you can stomach a 30 – 40% drawdown in a bad year without panicking, mid-cap SIPs tend to reward patience handsomely.

    3. Nippon India Small Cap Fund 

    If you want to see what one of the best SIPs over the past decade actually looks like, Nippon India Small Cap Fund is as good an example as any.

    Launched back in September 2010 this little gem has been led by Samir Rachh since he took over in 2017 and has consistently come in amongst the top 30 per cent of funds in its category – which is quite a feat, by CRISIL’s reckoning. Now, if you’d invested ₹10,000 a month in this SIP for the last 10 years – a total of roughly ₹12 lakh – your investment would’ve grown to a tidy ₹50.66 lakh. That’s a 27.34% annualised return. And no, this isn’t some rosy projection – this is the real deal.

    The fund holds a massive, diversified portfolio of 200+ stocks, which reduces concentration risk significantly compared to smaller small-cap funds.

    4. SBI Largecap Fund

    SBI Bluechip Fund is one of the most favoured large-cap funds in India by numbers alone. It may not be the best-performing fund on this list, but it is consistent, well-run, and comes from one of the most respected institutions in Indian banking. 

    With an AUM of ₹53,527 crore, the fund enjoys strong investor trust and offers exposure to established market leaders, making it a reliable choice for long-term wealth creation.

    5. Nippon India Large Cap Fund 

    To be honest, most large-cap funds tend to do little more than just outperform the market slightly. Nippon India Large Cap fund stands out from the crowd, though, because it has consistently outperformed the Nifty 50 TRI benchmark for periods of a year, 3 years, 5 years, 7 years and 10 years.

    A steady investment of ₹10,000 a month into this fund via SIP over 10 years is actually worth a pretty penny, around ₹ 29.05 lakh, whereas the Nifty 50 benchmark index would only see you around ₹25.9 lakh.

    6. ICICI Prudential Value Discovery Fund

    The managers of the fund focus on buying undervalued stocks and waiting for the market to figure out their true value. It’s a simple value-investment strategy which may not be so great in a bull run driven by momentum, but can do well in a market correction or rebound. 

    Managing assets worth ₹58,954 crore, the fund has built a strong track record by sticking to its value philosophy across different market cycles.

    7. Mirae Asset Large Cap Fund

    The Mirae Asset Large Cap Fund has gained a good reputation due to its prudent investment strategy and emphasis on quality large cap firms. It concentrates on sustainable growth potential of its companies along with their solid financial fundamentals as opposed to market fads. 

    The Mirae Asset Large Cap Fund is worth ₹37,692 crore, reflecting the trust of the investors in it.

    8. Quant ELSS Tax Saver Fund High Returns + Tax Savings

    Among the best SIP plans for 10 years in India that also help you save tax, the Quant ELSS Tax Saver Fund stands out. The 5-year CAGR is among the highest in its category at 17.18%+, though this level of return comes with equally high volatility. Tax benefit: Up to ₹1.5 lakh deduction under Section 80C per year

    One thing worth knowing Quant AMC uses a quantitative, data-driven investment approach. It tends to be more aggressive in both entry and exit decisions than traditional fund managers. The returns have been exceptional, but so has the volatility. This isn’t a fund you should choose for short-term peace of mind.

    Read Also: Best SIP Mutual Funds in India

    How to Choose the Best SIP for 10 Years

    It is not just about choosing the best-performing mutual fund scheme. Instead, here is an approach you should consider while picking a mutual fund scheme:

    • Check the compatibility between risk tolerance and the type of fund category: For example, small and midcap funds could drop by 40-50 percent in one financial year. So, if this scares you and makes you discontinue your SIP, then go for large cap or flexi cap fund schemes.
    • Look at rolling returns, not just point-to-point CAGR: A fund showing 25% returns over 5 years could have delivered terrible results in some years and exceptional ones in others. Rolling returns show consistency. A fund with 14% rolling returns beats one with 25% point-to-point but massive variance.
    • Check the expense ratio, especially in direct plans: A difference of 0.5% in expense ratio may seem trivial. But over 10 years on a ₹10,000/month SIP, that half a per cent can cost you ₹3 – 5 lakh in forgone compounding. Always invest in Direct Plans when possible.
    • Fund manager tenure matters: A fund’s 10-year track record is only meaningful if the same person managed it for most of those years. If the fund manager changed 2 years ago, you’re essentially betting on a different team using old data.
    • Don’t over-diversify across too many SIPs: Three to four funds across different categories is ideal. More than six equity funds means overlapping portfolios; you’re essentially paying multiple expense ratios to hold the same large-cap stocks in each fund.

    What Category of Fund Is Best for a 10-Year SIP?

    Investor TypeSuggested CategoryExpected 10Y CAGR (Historical Range)
    ConservativeLarge Cap / Hybrid11–14%
    ModerateFlexi Cap / Multi Cap13–16%
    AggressiveMid Cap / Small Cap16–20%+
    Tax-SaverELSS12 – 16% (with Section 80C benefit)

    For most investors, a mix of one flexi-cap and one mid or small-cap fund covers both stability and growth across a 10-year SIP horizon.

    SIP Returns Power of Staying Invested Through Market Falls

    There is something which new SIP investors will only realise once they experience it for themselves. Market correction is not the demon of SIP; it is its best friend.

    When the market goes down by 20-30%, your monthly SIP buys more units when the prices are low. That is rupee cost averaging at work. When the market corrects and starts going up, those low-cost units generate huge profits. The investors who discontinued their SIPs in March 2020 (coronavirus market crash) have missed one of the fastest corrections in India’s stock market history.

    The investors who invested consistently in SIPs during that period earned much higher returns from their 10-year SIP investments than the returns they would have earned from timing their entry and exit.

    How to Start a SIP with Pocketful

    If you want to start investing in mutual funds the right way, Pocketful makes the entire process simple and structured. Here’s how you can get started:

    Step 1: Create Your Account

    The first step is to Download the Pocketful app and sign up. The registration process is quick and takes only a few minutes.

    • Enter your mobile number and verify with OTP
    • Set your login credentials
    • Access your personal dashboard

    Step 2: Complete Your KYC

    KYC is mandatory before you can invest in any mutual fund in India. On Pocketful, the entire KYC process is online and paperless.

    • Add your PAN and Aadhaar details
    • Enter your bank account information
    • Complete the verification process

    Step 3: Select a Mutual Fund

    Once your account is ready, you can browse mutual funds based on your goal, risk appetite, and investment horizon. Pocketful lists funds across all major categories.

    • Choose from equity, debt, hybrid, or index funds
    • Filter by AMC, fund rating, or past performance
    • Compare expense ratios before finalising

    Step 4: Start Your SIP or Lump Sum Investment

    Decide how you want to invest  through a monthly SIP or a one-time lump sum. SIPs can be started with as little as ₹100 per month.

    • Set your SIP amount and date
    • Choose the fund and confirm your investment
    • Track your SIP performance directly from the dashboard

    Pocketful gives you access to direct mutual fund plans with zero commission, so your expense ratio stays low and more of your money stays invested.

    Read Also: Best SIP Apps in India for Investment

    Conclusion

    Choosing the best SIP plan for 10 years in India is less about finding a perfect fund and more about finding one you’ll actually stick with. The data is clear: Equity SIPs held for 10 years across quality funds have historically multiplied wealth 2.5x to 5x, depending on the category. Whether you go with Parag Parikh Flexi Cap’s tried-and-tested stability, Nippon India Small Cap’s bold moves, or SBI Bluechip’s steady-as-it-goes reliability, the real key to success is sticking to your guns, ignoring the ups and downs, and avoiding the temptation to panic when markets slump. Start your 10-year SIP journey today on Pocketful – and with zero brokerage on delivery, as well as free mutual fund investing, nothing should stand in the way of letting your investments compound nicely.

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1How to Build a Mutual Fund Portfolio
    2Best Silver Mutual Funds to invest in India
    3Best Brokers for Mutual Funds
    4Best Gold Investment Schemes in India
    5Best Money Market Mutual Funds in India
    6Best Thematic Mutual Funds in India
    7Top 10 Mutual Fund Distributors in India
    8Best Corporate Bond Funds in India
    9Best Long-Term Mutual Funds to Invest in India
    10Best Mid-Cap Mutual Funds in India

    Frequently Asked Questions (FAQs)

    1. What’s the best SIP for 10 years in India?

      To be honest – there isn’t a single “best” answer. What you choose will depend on how much risk you’re prepared to take on. Aggressive types might find HDFC Mid-Cap Opportunities or Nippon India Small Cap give them the kind of strong 10-year returns they’re after. More moderate investors will probably do alright with Parag Parikh Flexi Cap, while those who prefer to play it safe might want to look at SBI Bluechip or Nippon India Large Cap.

    2. What’s been the best SIP return in the past 10 years in India?

      Nippon India Small Cap has been up there in terms of performance. Put in a monthly SIP of ₹10,000 over 10 years (a total of ₹12 lakh invested) and it grew to around ₹50.66 lakh – which works out at around a 27% annualised return. But remember, results can vary wildly depending on which fund you choose and when you start investing.

    3. Is 10 years enough for a SIP in equity mutual funds?

      Most experts would agree that 10 years is the bare minimum for equity fund SIPs. After all, most equity funds have historically done okay over any 7 to 10 year period in India – even when you factor in the odd major market crash.

    4. What happens if I just stop my SIP mid-stream?

      The good news is that the units you’ve already got invested will continue to grow. The bad news is that future instalments will stop. One piece of advice – don’t stop investing during a market downturn if you can help it. You’re likely to miss out on the recovery gains when units are at their cheapest.

    5. How much should I invest in my SIP each month for 10 years?

      Well, it all depends what you want to achieve. If you’re targeting a total of ₹50 lakh in 10 years at 15% annual growth, you’ll probably need to put in somewhere in the region of ₹17,000-18,000 each month. A SIP calculator can give you a better idea of what size monthly investment will get you to your goals.

    6. Is direct plan better than a regular for a 10-year SIP?

      You can stop your existing SIP and start a new one in a different fund at any time. But any units you’ve got already invested in the old fund will stay put. One word of caution – if you switch too often, you’re defeating the point of SIP investing in the first place. Only change your fund if you think a different one has genuinely underperformed its benchmark for 2-3 consecutive years.

  • What Is Stock SIP?

    What Is Stock SIP?

    Saving money is a common goal for everyone aiming for a secure future. Keeping cash in a bank account often falls short against rising daily costs. The financial world provides many simple tools to grow wealth steadily over time. People often assume that participating in financial growth requires a huge starting amount. This is simply a myth.

    Regular and small contributions can create a massive safety net over a long period. This disciplined approach removes the worry of finding the perfect moment to start investing. It turns a tiny monthly habit into a solid financial foundation for the future. Even individuals with a very tight budget can easily join this wealth creation journey today.

    What is Stock SIP

    Now, it is time to answer the main question on every beginner’s mind. What is stock sip? It is a smart feature that allows investors to buy shares of a particular company at regular intervals. Instead of a one time big purchase, people can invest a small fixed amount every month.

    This process is exactly how a sip in stocks works for retail investors. Think of it like creating a personal mutual fund, buying one company at a time. When individuals explore a sip in share market, they enjoy the freedom to pick their favorite businesses. The broker’s system will automatically buy those shares on a chosen date every single month.

    This systematic approach is becoming very popular among modern investors today. A sip in stock market operates similarly to regular mutual funds but focuses entirely on individual companies. It gives individuals direct ownership of the shares in their own accounts. Setting up a stock sip is a brilliant way to accumulate wealth slowly without worrying about daily market changes.

    Is stock SIP a good choice

    Here are the main reasons why it makes a lot of sense for everyday investors:

    • Removes market timing worries: Investors do not have to worry whether prices are too high or too low on any given day. They just keep investing regularly regardless of market conditions.
    • Averages the purchase cost: When market prices drop, the fixed monthly amount automatically buys more shares. This helps to balance the overall buying price over a long period.
    • Highly affordable entry: Individuals do not need huge savings to start their investment journey. They can begin with an amount as low as Rs 500 or Rs 1000 per month.
    • Builds a focused portfolio: Investors have complete control over which specific companies they want to own. They are not forced to buy a bundle of unknown companies.

    Features of Stock SIP

    Understanding the core features helps in making much better financial decisions. Here are four key characteristics of this popular investment tool.

    • Amount or Quantity Based: People can choose to invest a fixed amount like Rs 2000 every month. Alternatively, they can instruct the broker to buy a fixed quantity, like two shares every month.
    • Automated Execution System: Once the instruction is set with a reliable broker, the buying process happens automatically. The money is simply deducted from the linked trading or bank account.
    • Pause and Modify Options: Investors can easily pause the investment if they face a temporary cash shortage. They can also change the monthly amount in the future without paying any penalty.

    Read Also: SIP in Stocks vs SIP in Mutual funds?

    Benefits of Stock SIP

    This method offers several advantages for long term wealth seekers. Let us look at four major benefits in detail.

    • Promotes Financial Discipline: It forces individuals to save and invest a portion of their income regularly. This consistent habit is highly crucial for long term financial success.
    • Harnesses Rupee Cost Averaging: This strategy lowers the overall purchase cost of shares over a longer period. Since the investment amount is fixed, more units are bought at lower prices.
    • Removes Emotional Trading Decisions: Stock markets are largely driven by human fear and greed. Automating the purchase process keeps dangerous emotions out of the investment decision.
    • Powers Long Term Compounding: Holding shares for a long time allows the money to multiply steadily. Reinvesting any dividends received makes the initial money grow much faster over the years.

    Limitation of Stock SIP

    Every financial tool has its own set of drawbacks. It is very important to know the limitations before starting. Here are four limitations to consider carefully.

    • High Concentration Risk: Putting money into just one or two companies can be quite dangerous. If those specific companies perform poorly, the entire investment portfolio suffers heavily.
    • Requires Deep Market Knowledge: Investors must research and select fundamentally strong companies entirely by themselves. A bad stock choice will lead to losses regardless of the highly disciplined approach.
    • Needs Continuous Monitoring: Company management or industry rules can change quite unexpectedly. Investors must track the news and quarterly results of their chosen companies regularly.
    • Impact of Brokerage Charges: Some traditional brokers charge fees for every single transaction placed. Frequent buying in small amounts might result in high overall charges, which can reduce the final profits.

    Difference between Stock SIP and Mutual fund SIP

    To clear any confusion, a simple comparison between the two popular investment methods is highly useful.

    FeatureStock SIPMutual Fund SIP
    Investment ApproachInvests money directly in shares of a single selected company.Invests money in a basket containing many different companies.
    Management StyleManaged entirely by the individual investor through self research.Managed by professional and highly experienced fund managers.
    Risk LevelGenerally higher due to very limited portfolio diversification.Relatively lower as the risk is spread across many market sectors.
    Monitoring RequirementRequires constant tracking of specific company news and results.Requires minimal tracking by the individual retail investor.
    Associated CostsBrokerage charges may apply per order placed by the user.Managed through a standard annual expense ratio fee.

    Who should invest in stock SIP

    Not every investment strategy suits every single person in the market. Based on expert insights, here is a look at who should consider this specific method.

    • Risk Tolerant Investors: Direct exposure to individual companies carries higher risk than diversified funds. Individuals who understand market movements and can handle daily price fluctuations are very good candidates.
    • Long Term Investors: This strategy shines brightest over a long period. People who plan to stay invested for five to ten years benefit the most from regular investing and compounding.
    • Experienced Investors: Picking the right company requires some basic financial knowledge. Individuals who know how to read company financials and track news will find this highly rewarding.
    • Investors Seeking Flexibility: Some people want complete control over their hard earned money. This method is ideal for those who wish to choose specific companies and adjust their investment amounts freely.

    Steps to invest Stock SIP

    Starting this journey is very simple today thanks to modern digital technology. Here is a clear step by step guide to begin investing smoothly.

    • Step 1: Individuals need to open a Demat and trading account with a reliable platform.
    • Step 2: log into the chosen platform and complete the basic KYC verification process. This step usually requires a PAN card, an Aadhaar card, and a linked bank account. 
    • Step 3: Do some basic research and pick a fundamentally strong company to invest in. Look for businesses with consistent profit growth, low debt, and highly capable management teams.
    • Step 4: Find the systematic investment option in the broker application dashboard. Create a new basket or instruction and enter the exact name of the chosen company.
    • Step 5: Decide the monthly amount or quantity and the exact date for the purchase. For instance, an investor can set an instruction to buy Rs 2000 worth of shares on the 5th of every month. 

    Read Also: SIP vs Lump Sum: Which is Better?

    Conclusion

    Stock SIP simply helps to create wealth in a very disciplined manner. It has high risk due to limited diversification. But one can eliminate this risk by doing proper research and Create money by starting early, staying disciplined, and being highly patient with investments.

    This method simplifies the complex stock market into a very easy monthly routine. While it carries certain risks, the rewards for a patient investor are often highly satisfying. Taking that first small step towards regular investing today can open the doors to a very bright financial future. Pocketful offers seamless investing in stocks and ETFs with zero brokerage on delivery trades and lifetime zero AMC. 

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1Best Thematic Mutual Funds in India
    2Types of Mutual Funds in India
    3Best Long-Term Mutual Funds to Invest in India
    4Best SIP Mutual Funds in India
    5Debt Mutual Funds: Meaning, Types and Features
    6How to Check Mutual Fund Status with Folio Number?
    7Best Money Market Mutual Funds in India
    8Mutual Fund Fees & Charges in India
    9Best Performing Mutual Funds of the Last 10 Years
    10History of Mutual Funds in India

    Frequently Asked Questions (FAQs)

    1. What is Stock SIP Meaning?

       It is a method to buy specific company shares regularly using small, fixed amounts.

    2. What are the main benefits? 

      It averages out purchase costs and builds long term financial discipline effectively.

    3. How to use this SIP feature? 

      Select a company, set a fixed monthly amount, choose a date, and automate payments.

    4. Is a Demat account needed?

      Yes, a Demat account is mandatory to securely hold the purchased shares digitally.

    5. Can investors stop the payments?

       Yes, individuals can easily pause, modify, or stop the investments anytime without penalties.

  • How to Earn Money in Share Market?

    How to Earn Money in Share Market?

    The more people you ask about the share market, the more unique answers you will get. Everyone has a different story on how they earned money here. Some will talk about a stock they held for years. Others will mention a lucky intraday trade. 

    But there will be only a few who will admit they lost money for two years before anything clicked. That last group is usually the most honest one in the room. This is where you need to understand that, as beginners, learning to trade and earn in the share market is not just luck but is what you call effort and a continuous learning process.

    It’s a slow build of habits, mistakes, and small corrections. There’s no single video or course that turns you into a profitable investor overnight, no matter what the thumbnail promises. This piece walks through what actually works for Indian investors and traders, without the hype.

    Get the Basics Right First

    New investors usually skip straight to “which stock should I buy” without understanding what they’re even buying. That’s backwards.

    A stock is a slice of ownership in a real business. It’s not a number on a screen that goes up because everyone is talking about it on Twitter. Before you put money in, spend a weekend learning these:

    • Know the meaning of the shares and what investing in them means.
    • The difference between trading and investing.
    • Learn about the different indices that are available in the market and how they work.
    • A few basic terms: P/E ratio, market cap, dividend yield, and others.

    You don’t need a finance degree for any of this. You just need enough knowledge not to fall for obvious traps, like buying something purely because it’s trending.

    Long-Term Investing or Short-Term Trading: Pick Your Lane

    This is where most people get confused, mostly because they try to do both without realizing it. Long-term investing means buying decent companies and sitting on them for years while compounding does its job quietly in the background. 

    Short-term trading is the opposite. You’re in and out within days, sometimes hours, trying to catch price movement.

    Both strategies are great but require different plans and is suited for different goals, which should be very clear to anyone trading.

    To get a better understanding, here is a quick comparison for you:

    BasisLong-Term InvestingShort-Term Trading
    Time HorizonYearsMinutes, hours, days, or weeks
    Primary GoalBuild long-term wealthEarn from short-term price movements
    FocusCompany fundamentalsPrice trends and market momentum
    Risk LevelGenerally lower over timeGenerally higher
    Trading FrequencyLowHigh
    Research NeededFinancials, business growth, industryTechnical analysis, charts, market news
    Suitable ForInvestors with long-term goalsActive traders who can monitor markets
    ReturnsThrough compounding and long-term appreciationThrough frequent buying and selling opportunities

    How to Earn Money in Share Market Daily

    Investing money in the share market is not easy. This is because you have so many options for yourself. Some of the key ones are:

    1. Long-Term Investing in Quality Stocks

    If you are planning for long-term investing, this is great. Look for stocks with strong fundamentals. This will ensure that the amount you invest will help you with the growth.

    2. Stock SIP

    Invest a fixed amount in selected stocks regularly through a Stock SIP. This is safe and ensures you invest in a planned manner. It is good if you are new to investing. 

    3. Dividend Investing

    If you want a regular income, then look for companies that pay dividends. It will allow you to have regular passive income as well, which can help you greatly. 

    4. Investing During Market Corrections

    Market corrections are a good time to invest. But this is only when you understand the market and follow well. Investing in a downturn can help earn a good return when the market flips positively.

    5. Sector-Based Investing

    You must look for sectors with strong future growth potential. These are technology, healthcare, or renewable energy. Growth across the industry can benefit multiple companies within the sector.

    6. Swing Trading

    It involves holding stocks for a few days or weeks. The aim is to capture short-term price movements. It requires technical analysis, discipline, and effective risk management.

    7. Margin Trading Facility (MTF)

    MTF allows investors to buy stocks using funds provided by the broker. While it can increase purchasing power, it also increases risk and potential losses.

    8. Index Funds and ETFs

    Index Funds and ETFs provide exposure to multiple companies through a single investment. They offer diversification, lower costs, and a simple way to participate in market growth.

    9. IPO Investing

    Investors can apply for Initial Public Offerings (IPOs) before a company gets listed on the stock exchange. Successful investments may benefit from future business growth and listing gains.

    10. Value Investing

    Value investing focuses on identifying quality stocks. These are usually trading below their intrinsic value. Investors buy these stocks with the expectation that the market will eventually recognise their true worth.

    Read Also: How to Start Trading with Low Capital in India

    Tips to Earn Money in the Share Market Through Daily Trading 

    Many people think that making money in the share market on a daily basis is impossible. Well, if you do not have proper knowledge, strategy, and plan in place, then this is definitely something that you might face. This is where you need to follow certain steps that can help you stay ahead in the process. 

    1. Trade Only After Having a Strategy

    Trading should never be based on trends. You must make your call based on some strategy or plan. The trades should be focused on the detailed analysis of what you know about the market. Define your risk profile and return expectations, and then work on the same.

    2. Follow Technical Analysis

    If you are a daily trader, then you must know how to read the charts and news. You must be well aware of the fundamentals to make a solid foundation for your decisions. But you must also know the signals that can guide you.

    3. Manage Your Risk

    Avoid risking a large part of your capital on a single trade. Many traders follow the 1% or 2% rule, where only a small percentage of their trading capital is exposed in each trade.

    4. Never Trade With Emotions

    As a trader, you should never rely on emotions. Greed or even fear are some of the emotions that can lead to wrong calls. This can impact your trading and even your profits. It is important that you make decisions based on analysis only.

    5. Review Every Trade

    Maintain a trading journal with your entry price, exit price, profit or loss, and the reason for taking the trade. You must check your trades regularly. This will help you know what worked well and where the mistakes were. This is key to making better plans for the future. 

    6. Accept That Some Days Are Better Left Untouched

    You will not get good trades every day. Some of the days will be the ones where you might fail to get good deals. This is totally fine, and there is no problem with it. You must understand this, and you should avoid trading if there are no good options as per your plan. 

    This naturally targets how to earn money in share market daily and how to earn money in stock market daily while giving readers practical, actionable guidance.

    Common Mistakes That Reduce Your Share Market Profit

    When you understand how to earn money from share market, it is great. But there is another side to the story as well. This is where you must understand why avoiding losses is important. This is where you would need to avoid some of the common mistakes, which are:

    • Following stock tips without doing your own research.
    • Overtrading to chase share market profit.
    • Investing without a stop-loss or risk management plan.
    • Putting all your money into a single stock.
    • Letting emotions drive buying and selling decisions.
    • Ignoring brokerage charges, taxes, and other trading costs.
    • Trying to recover losses through revenge trading.
    • Investing without a clear goal or strategy.
    • Expecting guaranteed or daily profits from the market.
    • Failing to review and learn from past investments or trades.

    Manage Your Risk Effectively

    Risk management is one of the key aspects when it comes to trading. But many people would rather avoid it. The reason is the lack of understanding of why it is important and how you can actually work on the same.

    While there are various ways through which you can manage the risks, there are certain simple things that you can start now and build a better risk profile. The keys ways to manage risks are as follows:

    • Invest the money that is free and not needed immediately.
    • Ensure that you diversify your investment and are not focused on one product or sector.
    • Avoid putting all your capital into a single stock.
    • Use of the stop-loss to ensure you do not incur high losses.
    • Having a proper set of emergency funds helps keep your portfolio well-managed.
    • Review your portfolio regularly and rebalance it when needed.

    Start Your Stock Market Journey With Pocketful

    Learning how to earn money from the share market starts with choosing the right platform. This is where Pocketful stand out. This is a platform where you get all the resources and support to ensure that your trades are done well, and there is proper guidance as well. 

    With Pocketful, you can:

    If you are ready to begin your investment journey, open your account with Pocketful and take the first step towards building long-term wealth through the stock market.

    Read Also: What is MIS in Share Market?

    Conclusion

    Many traders think that there is some secret that people use who win well in trades. But the truth is that there is no such secret. The people who are earning from the trades are the ones who are able to manage well and ensure that there is a proper flow. They are the one who follow the market, understand the rules, and design plans for them.

    Whether you lean toward long-term investing or active trading, the results are based on how well you plan and work.

    If you’re ready to start putting any of this into practice, the platform you choose can make the process a lot smoother. Pocketful offers a clean, easy-to-use interface, zero account opening charges, low brokerage, and tools suited to both beginners and active traders. 

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1How Does the Stock Market Work in India?
    2Different Types of Trading in the Stock Market
    3Difference Between Intraday Trading and Delivery Trading
    4Benefits of Online Trading
    5What is Delivery Trading?

    Frequently Asked Questions (FAQs)

    1. Can beginners actually make money in the Indian stock market?

      Yes. It is possible for beginners to make money in the Indian stock market. When you plan well and get support or guidance, you can start earning.

    2. Is daily trading more profitable than long-term investing?

      Not really, or at least not reliably. Daily trading can pay off quicker but comes with higher risk and demands a lot more time and attention. Long-term investing tends to be gentler on people who can’t watch the market all day.

    3. How much money do I actually need to start investing?

      Less than most people assume. A few hundred rupees through fractional shares or a mutual fund SIP is enough to get started and build the habit.

    4. What’s the safest way to make money from share market investing?

      A diversified, long-term portfolio built around solid companies with proper risk planning is what will make your portfolio safer.

    5. Does the broker I choose actually affect my returns?

      More than people think. Low brokerage, quick execution, decent support, and useful research tools all add up, especially if you’re trading often.

  • CultFit Case Study: Business Model, Revenue, Founders & Growth Strategy

    CultFit Case Study: Business Model, Revenue, Founders & Growth Strategy

    Fitness industry in India has seen rapid growth recently. People want to stay active and live better lives. We can see how this brand totally changed the way Indians view daily exercise. They combined modern technology with physical gyms to create a highly engaging platform for everyone.

    The CultFit Business Model focuses on making workouts fun, flexible, and accessible. You do not have to stick to boring machines anymore. In this blog, we will explore the complete journey of this famous startup. We will look at their operations, founders, and overall market impact. Read on to discover how a simple idea transformed into a giant health empire.

    Company Overview

    The Company established in 2016 with the brand name CureFit. In a very small period it gains the trust of indian users and became a famous brand in fitness industry specially amongst working professionals and youngsters. The brand operates as a complete health platform that mixes online services with offline physical centres.

    CultFit has reached a milestone to became a unicorn in November 2021 and getting a valuation of 1.5 billion dollars. Investors like zomato, Tata Digital, and Temasek invested in the company’s speedy growth.With a presence in 60+ cities and a network of 700+ gyms, Cult.fit has established itself as a leading fitness platform in India. 

    About Founders of CultFit Company

    Mukesh Bansal and Ankit Nagori have excellent experience of the Indian startup ecosystem, they started the company in Bangalore. They previously worked together at the famous e-commerce company Flipkart.

    Mukesh Bansal is also a founder of fashion platform Myntra. His experience of  consumer habits played a crucial role to grow the brand. Ankiti has strong business skills and a sharp operational focus to the team. Recently, Naresh krishnaswamy was promoted to the role of CEO. Mukesh Bansal now serves as the executive chairman to guide the future vision.

    Fitness Industry in India and Contribution of CultFit

    The fitness industry in india is getting the most of the attraction after covid which help the industry to grow at a rapid pace in India is expanding at a very fast pace. As per Deloitte, the value of the Indian fitness industry is ₹16,200 crores in 2024 and is estimated to reach ₹37,700 crore by 2030 on account of increased health consciousness. 

    Here is how the company contributed to this massive industry growth:

    • Making fitness fun: The brand replaced boring gym machines with exciting group workouts. They introduced formats like Zumba, boxing, and yoga to keep things fresh.
    • Using technology: They launched a simple mobile app for all users which help user to book their classes and track fitness goal on their phones.
    • Improving access: The company opened standard and high quality gyms across multiple cities. This made premium fitness available to a much larger audience.
    • Building a community: The brand encouraged people to work out together in groups. This greatly improved member motivation and built a strong fitness culture.

    Business Model of CultFit

    The company operates on a smart hybrid model that connects physical gyms with digital health solutions. This approach helps them earn money from multiple sources.

    • Subscription services: The main revenue source is the subscription plan called Cultpass. This pass allows members to use different gyms and attend various classes across the country.
    • Franchise operations: They used franchise model to expand business. by partnering with local gym owners to increase their physical presence without spending huge amounts.
    • Online classes: Cultfit app offers live and recorded workout sessions. This is perfect for users where company is not present physically.
    • Product sales: The company also sells fitness equipment, health food, and sportswear.
    • Omnichannel integration: They acquired Gold’s Gym in India to boost their offline presence. This gave them access to many Tier 2 and Tier 3 cities instantly.

    Read Also: PharmaEasy Case Study

    Product Portfolio of CultFit

    The company offers a wide range of products to cover all basic health needs. They aim to be a single stop for everything related to your wellness.

    • Cult.fit: This is their core fitness service. It offers dynamic group classes, personal training, and premium gym access.
    • Eat.fit: This offers healthy meals to the consumer. which also helps thier members to maintain a strict calorie deficit diet while working out.
    • Mind.fit: This segment focuses entirely on mental wellness. It provides guided yoga and meditation sessions to help users reduce stress.
    • Care.fit: This is a healthcare branch providing doctor consultations and routine health checkups. It offers primary healthcare solutions to complete the wellness circle.
    • Cultsport: This brand sells premium sportswear, athletic shoes, and home gym equipment. You can buy smart treadmills and performance clothing directly from their app.

    Marketing Strategy of CultFit

    The company uses very smart marketing tactics to attract and keep customers. Their focus is always on digital presence and building a high brand value.

    • Celebrity partnership: Famous bollywood actor Hrithik Roshan helped build strong brand trust his HRX brand integration was a massive success for the company.
    • Free trials and discounts: Offering free trial classes encourages new users to join. It allows them to experience the premium service without any financial risk.
    • App gamification: The app uses fun features like an energy meter and workout streaks. This keeps users highly motivated to exercise daily and reduces dropouts.
    • Digital advertising: Currently Businesses focus on social media platforms like Instagram and YouTube. This helps them perfectly target young urban professionals.
    • Community events: Regular regional events and outdoor meetups deepen social bonds among members. This builds a loyal tribe around the brand.

    Market Data of CultFit

    Understanding the market environment is very important. The following table gives you a clear look at the market presence and industry data for the brand.

    Market MetricCurrent Status
    Indian Industry Size  (2025)Rs. 16,200 crore
    Expected Market Size (2030)Rs. 37,700 crore
    Expected Industry Growth15% annual growth
    Target AudienceUrban millennials and working professionals
    Core Age Group22 to 40 years old

    Financial Analysis of CultFit

    The financial performance shows a company that is growing its revenue while trying hard to reduce its losses. The company makes most of its money from core fitness subscriptions. This accounts for over 72 percent of their total revenue.

    Below is the summary of the financial statements based on recent company reports.

    Profit & Loss Statement (P&L)FY’2024 FY’2025
    Operating Revenue (In crore)Rs. 927 Rs. 1,215.5
    Total Income (In crore)Rs. 1,027 Rs. 1,272
    Total Expenses (In crore)Rs. 1,563Rs. 1,751.6
    EBITDA Margin-22.8%-15.54%
    Net Loss (In crore)Rs. 535Rs. 481

    Key Performance Indicators

    The data below is the key performance indicators for the success of a company.

    Key Performance IndicatorData Figure
    Active SubscribersOver 1.5 Million
    Physical CentresOver 600 Centres
    App UsersOver 5 Million
    Current Valuation1.5 Billion Dollars

    SWOT Analysis of CultFit

    A detailed evaluation provides a clear picture of the market position of the brand. Here are the main points.

    Strengths

    • Strong Brand image: CultFit is one of the most famous modern fitness brand in India.
    • Huge data advantage: data is the new king of market and having precise data of the consumer in fitness industry gives them edge over its competitor.
    • Diverse offerings: They offers various services like gyms, sportswear and healthy food, they cover the entire wellness.

    Weaknesses

    • High operating costs: Running physical gyms, paying trainers, and developing technology increase the operating cost.
    • Consistent financial losses: Despite high revenue growth, the company still reports net losses every single year.
    • Premium pricing: The high cost of subscriptions makes it hard to attract lower income groups in smaller towns.

    Opportunities

    • Expansion to smaller cities: Tier 2 and Tier 3 cities offer huge untapped markets for modern fitness centres.
    • Corporate wellness programs: Partnering with companies for employee health presents a great and steady revenue stream.
    • Growing health awareness: More Indians are focusing on preventive healthcare after the recent pandemic.

    Threats

    • Intense competition: Nowadays even local gyms are getting modernised and started using their own mobile apps to grab the market share.
    • Economic slowdowns: Fitness subscriptions are considered as a luxury. Whenever inflation hits the pocket of user in India they cut this expense during tough financial times.
    • Retail competition: Selling sportswear is difficult because of massive global retail giants like Decathlon.

    Read Also: Phonepe Case Study

    Conclusion

    The journey of this fitness brand is truly inspiring for everyone. They took a completely disorganized gym sector and turned it into a smooth and tech driven experience.While financial losses remain a challenge, the consistent growth in yearly revenue shows strong customer demand. With solid plans for future expansion into smaller cities, the company is moving in the right direction. The future looks very bright as more Indians embrace an active and healthy lifestyle.

    If you are interested in tracking such financial statements, analyzing stocks, or applying for upcoming IPOs, Pocketful is a great platform for you. It offers a zero AMC Demat account and advanced charting tools to make your investment journey smooth.

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1TCS Case Study
    2Vedanta Case Study
    3Reliance Power Case Study
    4BPCL Case Study
    5Apollo Hospitals Case Study
    6Astro Talk Case Study
    7NSE Case Study
    8Reliance Jio Case Study
    9Urban Company Case Study
    10Zara Case Study

    Frequently asked questions (FAQs)

    1. What is the core Business Model of CultFit? 

      The companies main focus is to earn money through subscription model called Cultpass and by selling fitness products.

    2. Who are the founders of CultFit?

      Mukesh Bansal and Ankit Nagori founded the company in the year 2016.

    3. Is CultFit a profitable company?

      No, Currently, It reported a net loss of Rs 481 crore in FY25. However, its operating revenue is growing rapidly every year.

    4. What products does the cultfit offer?

      The companies mainline of products are physical gym, sportswear brand food delivery platform and online workout classes

    5. Does cultfit have physical sportswear stores?

      Yes, Cult.fit operates physical sportswear and fitness equipment stores under the Cult Store banner. 

  • Difference Between Term Insurance and Life Insurance

    Difference Between Term Insurance and Life Insurance

    Choosing the right insurance policy can be confusing. And when you are planning to select between term insurance vs life insurance, it can be even harder. But the bigger question here is which of these two plans is better for you? Or do you need to have both the plans to ensure you have a better planned portfolio?

    To start with, both these plans are here to offer you financial protection. These work based on the premium and are there for a certain period of time. Term insurance is a pure life cover. Life insurance can come with investment plans as well. 

    Understanding the difference between life insurance and term insurance is the key here. Now, these two might look the same, but you still need to have a proper comparison to make the choice. So, read this guide to know the details and ensure you invest better. 

    What Is Term Insurance?

    Term insurance is the simplest form of life insurance. It provides financial protection for a specific period. Now, in this policy, the policyholder pays the premium for the policy period. In case of the death of the policyholder, the entire Sum Assured (Death Benefit) is paid to the nominee. 

    If the policy holder survives the policy period, there is no payment at all for standard term policies. In contrast, the Term Return of Premium (TROP) policy will pay back the entire base premium that has been paid to the insurance company. 

    Since term insurance focuses purely on protection and does not include any investment component, it offers a high coverage amount at relatively affordable premiums. This makes it a popular choice among individuals looking to secure their family’s financial future.

    What Is Life Insurance?

    Life insurance is a broader category of insurance products designed to provide financial protection to the policyholder’s family. Depending on the type of plan, it may also include savings, investment, or wealth creation features alongside life cover.

    Now, this is a life insurance, but many of these come with some or the other investment component. Some of the common types of policies that you should know here are as follows:

    • Whole life insurance
    • Endowment plans
    • Money-back policies
    • ULIPs
    • Term insurance plans

    Difference Between Term Insurance And Life Insurance

    Here is a quick snapshot of the difference between term insurance and life insurance. Understanding the key difference points can help you understand both plans well. 

    BasisTerm InsuranceLife Insurance
    MeaningA pure protection plan that provides financial cover for a specific period.A broader category of insurance plans that provide life cover and may also include savings or investment benefits.
    Primary ObjectiveFinancial protection for dependents.Financial protection, along with wealth creation or savings.
    PremiumLower premiums for higher coverage.Higher premiums due to additional benefits.
    Sum AssuredGenerally higher for the same premium amount.Usually lower compared to term insurance for the same premium.
    Maturity BenefitNo maturity benefit in most plans.Many plans offer maturity benefits if the policyholder survives the term.
    Investment ComponentDoes not include any investment feature.May include savings, bonuses, or investment-linked benefits.
    ReturnsNo returns on survival in standard plans.Potential returns depending on the type of policy.
    Policy TermFixed tenure such as 10, 20, 30, or 40 years.Can be fixed-term or lifelong, depending on the policy.
    Death BenefitPaid to nominees if the insured dies during the policy term.Paid to nominees as per policy terms.
    FlexibilityPrimarily focused on life cover with optional riders.May offer loan facilities, withdrawals, and bonus benefits.
    Risk CoverageHigher risk coverage at a lower cost.Lower risk coverage due to the savings or investment component.
    Suitable ForIndividuals seeking affordable and substantial life cover.Individuals looking for insurance along with savings or wealth accumulation.

    Factors To Consider Before Choosing Between Term Insurance And Life Insurance

    When it comes to selecting the policy, there are various things to consider. Knowing the term insurance and life insurance difference is just the start. Some of the key factors to know are:

    • Financial Goals: Consider whether your priority is pure protection or a combination of protection and savings. This will significantly influence the type of policy that suits your needs.
    • Income And Budget: Term insurance generally requires lower premiums, while life insurance plans may involve a higher financial commitment because of additional benefits.
    • Existing Financial Liabilities: Individuals with home loans, personal loans, or dependents may prioritise higher coverage through term insurance.
    • Risk Appetite: Investors comfortable with market-linked products may explore certain life insurance options, while conservative investors may prefer traditional plans.
    • Family Responsibilities: The number of dependents and future financial obligations should be considered when determining the type and amount of coverage required.

    Read Also: Best Term Insurance Policies in India

    Essential Insurance Terms You Must Know 

    • Premium: The normal amount you pay to maintain your insurance policy.
    • Sum Assured: It is the amount that is payable to your nominee, in case of an insured incident.
    • Nominee: A person who is entitled to get the insurance benefits in case of death of the policyholder.
    • Policy Term: This is the period of time your insurance coverage is in effect.
    • Death Benefit: Amount payable to the nominee on death of the policyholder within the policy term.
    • Maturity Benefit: Amount payable to the policyholder on survival of the policy period.
    • Rider: Optional add-on to enhance your protection, like critical illness or accidental death cover.
    • Claim Settlement Ratio (CSR): The ratio of total claims settled by an insurer to the total claims received by it, which reflects its reliability.

      Term Insurance Vs Life Insurance: Which One Should You Choose?

      The choice between term insurance and life insurance is based on various factors. Knowing all these is important to make the right call. These factors are:

      • If Your Goal Is Financial Protection: If your primary objective is to ensure that your family remains financially secure in your absence, term insurance is often the preferred option. It offers a higher sum assured at a lower premium, making it easier to provide adequate coverage.
      • If You Want A Maturity Benefit: Individuals who prefer receiving a lump sum amount at the end of the policy tenure may find life insurance more suitable. Many life insurance plans provide maturity benefits along with life cover.
      • If You Have A Limited Budget: Term insurance is generally a better choice for budget-conscious individuals. Since it focuses solely on protection, premiums are significantly lower than most traditional life insurance plans.
      • If You Want Insurance And Savings Together: Life insurance plans can be suitable for those who want to combine insurance with long-term savings or investment benefits. These policies help create a financial corpus while providing life cover.
      • If You Have Outstanding Financial Liabilities: Individuals with home loans, personal loans, or dependents often prefer term insurance because it provides substantial coverage that can help protect their family’s financial stability.

      Should You Have Both Term Insurance And Life Insurance?

      Many people view term insurance and life insurance as an either-or decision. However, depending on your financial goals, it may be possible to benefit from both. Since the two products serve different purposes, some individuals choose to use them together as part of their overall financial plan.

      A term insurance plan can provide substantial financial protection for your family at a relatively low cost. At the same time, a life insurance policy may help support long-term savings or wealth creation goals through maturity benefits and other features. Combining both can allow you to address protection and savings needs separately.

      However, this approach may not be suitable for everyone. Before purchasing multiple policies, consider the following factors.

      • Your Financial Responsibilities: Individuals with dependents, outstanding loans, or significant future obligations need better cover. This is where they may prioritise adequate life cover through term insurance while using a life insurance policy for long-term financial planning.
      • Your Budget: Maintaining multiple policies requires regular premium payments. While this is true, it is important that you plan well. This is where you wou;ld need to consider the budget as well. 
      • Your Investment Strategy: Some investors prefer separating insurance and investments by purchasing term insurance and investing the remaining amount elsewhere. Others may prefer the convenience of having a life insurance policy that includes savings benefits.
      • Your Long-Term Goals: If your objective is both financial protection and wealth accumulation, holding both policies may help address different requirements through separate products.
      • Existing Insurance Coverage: Before buying another policy, review your existing coverage to determine whether there are any gaps in protection or financial planning that need to be addressed.

      Read Also: LIC Case Study

      Conclusion

      Understanding the difference between term insurance and life insurance is key to planning your future well. Many people still today do not own a term insurance policy. While this is a simple life cover, it is an important cover which can help your family later on.

      This is why it is important that you have a proper plan, and if your budget fits, have both policies. This is where you would need the support of the advisor as well. Proper guidance and knowledge will help you secure your policy well. 

      With Pocketful, you can invest in stocks, mutual funds, ETFs, and other investment options through a seamless platform designed to help you achieve your financial goals with confidence.

      S.NO.Check Out These Interesting Posts You Might Enjoy!
      110 Top Companies in India by Market Capitalization
      2List of Best Insurance Stocks in India
      3Top 10 personal finance lessons for self-learning
      4List Of Best Healthcare Stocks in India
      5Top 10 Best Credit Cards in India

      Frequently Asked Questions (FAQs)

      1. Which Is Better: Term Insurance Or Life Insurance?

        Neither policy is universally better. Term insurance is generally suitable for individuals seeking higher life cover at a lower premium, while life insurance may be preferred by those looking for both insurance protection and savings benefits.

      2. Can I Have Both Term Insurance And Life Insurance?

        Yes, you can hold both policies simultaneously. Many individuals use term insurance for substantial life cover and maintain a life insurance policy to support long-term savings or wealth creation goals.

      3. Why Is Term Insurance Cheaper Than Life Insurance?

        Term insurance provides pure life cover without including savings or investment features. As a result, insurers can offer higher coverage amounts at comparatively lower premiums.

      4. What Happens If I Survive A Term Insurance Policy?

        In most standard term insurance plans, no maturity benefit is paid if the policyholder survives the policy tenure. The coverage ends once the policy term is completed.

      5. How Much Term Insurance Cover Should I Buy?

        The ideal coverage amount depends on your income, financial liabilities, dependents, and future goals. Many experts recommend choosing a sum assured that can adequately replace your income and support your family’s long-term financial needs.

    1. PharmaEasy Case Study: Business Model, Revenue Model & Growth Story

      PharmaEasy Case Study: Business Model, Revenue Model & Growth Story

      Earlier, if you were in need of some medicines, you needed to visit multiple chemist stores to identify which pharmacy has it in stock. Now, due to digital evolution, healthcare services are easily available with a few taps of your mobile phone. And this was made possible by the “PharmaEasy”.

      In this case study, we will give you an overview of PharmaEasy and how it evolved as one of the leading digital healthcare platforms in India.

      PharmaEasy Company Overview

      PharmaEasy is a health tech platform developed in India offering medicine delivery, diagnostic tests, and other healthcare products. The company was founded in 2015 by Dharmil Sheth, Dhaval Shah, and Hardik Dedhia. The parent company of PharmaEasy is API Holdings. PharmaEasy offers users the ability to upload their doctor’s prescription and order medicines online. They can also book lab tests and purchase other healthcare products. It offers its services through a mobile app and website and simplifies healthcare for Indians. The company has acquired Thyrocare Technologies Limited to expand their reach. PharmaEasy has its headquarters situated in Mumbai.

      Key Metric of Pharmaeasy

      ParticularsDetails
      Company NamePharmaEasy
      Founded In2015
      Founded ByDharmil Sheth, Dhaval Shah, and Hardik Dedhia
      Parent CompanyAPI Holdings
      HeadofficeMumbai
      Sector/IndustryOnline Medicine
      Available PlatformMobile App & Website

      PharmaEasy Business Model

      The business model of PharmaEasy can be divided into three different categories:

      • Medicine Delivery: The core business of the company is to deliver medicines online to its customers. And the process to get the medicine is very simple; the customer just needs to upload their prescription on the application and order medicine from it. The company manages order processing, inventory management, and logistics. It offers doorstep delivery convenience for their customer and offers a discount through these services, which attracts a large number of customers.
      • Lab Tests: A user can, along with the medicines, also book diagnostic or lab tests at their home. The lab directly sends its executive to the customer’s address to collect samples, and the reports of the test are generally sent to the customer’s email and mobile number within the same day, and reports are also available on the mobile app. This segment of the business gained significant popularity during the COVID period and increased the overall revenue of the company.
      • Healthcare Products: Along with the medicines and lab tests, PharmaEasy sells various healthcare and wellness products such as vitamins, personal care products, medical equipment, healthcare drinks, etc. These healthcare products increase the average order value, and along with this it also encourages repeat purchases.
      • Acquisition: The company has acquired Thyrocare Technologies, which has strengthened its position in the diagnosis business. It has created a more comprehensive platform, including both medicine delivery and diagnostic services under one roof.
      • B2B Business Model: The company also has a B2B division through which it offers to sell medicines and consumables directly to hospitals, nursing homes, and chemists. In this model, they primarily work on the lower margins and the bulk orders. In the B2B segment, PharmaEasy also offers credit cycles to the consumer.

      Revenue Model of PharmaEasy

      The company gets their revenue from different sources, which are mentioned below:

      • Sale of Medicines: The company gets its primary source of revenue from selling medicines online. The company gets recurring demand for medicine related to chronic diseases such as diabetes, blood pressure, and heart-related ailments, etc.
      • Diagnostic: A major source of a company’s revenue comes from lab and diagnostic services offered by the pharmaeasy. The diagnostic segment offers higher margins than the sales of medicines. Also, the preventive healthcare checkups are increasing in India, which acts as a long-term growth potential for the company.
      • Wellness Products: Pharameasy also sells various healthcare products, including medical devices, health monitoring equipment, etc. These products generally have higher profit margins when compared to prescription medicines.
      • Convenience Charges: Although the company offers free delivery on certain products and on orders of a minimum value. But if the user’s order value is less than the minimum limit, a delivery charge and the convenience fee are also applicable to the order.
      • Advertisement Revenue: Millions of users come on the PharmaEasy platform every month is search of healthcare products. Hence, the company charges a sponsorship fee from the companies who wishes to feature their listing. It also launches a promotional campaign and in-app advertisement.
      • Subscription: The company also charges a subscription fee from their customers and offers them priority services, exclusive discounts, etc. Although it cannot be considered a major source of revenue. 

      Read Also: Astro Talk Case Study

      PharmaEasy Marketing Strategy

      The customer-focused marketing strategy of PharmaEasy is the key reason behind the success of the application:

      • Discount Focused Marketing: The healthcare expenses are increasing regularly, and the company identified it as an opportunity and focused on acquiring customers by offering them a discount on medicines.
      • Digital Marketing: The company is mainly dependent on digital marketing channels such as Google Ads, social media marketing, SEO, etc., to acquire customers.
      • Trust: PharmaEasy gained the trust of the users by offering them prescription verification, genuine medicines, timely delivery, etc. This helps in gaining customer confidence and building credibility.
      • Brand Awareness: The company is spreading their brand awareness through celebrity marketing. It has collaborated with various celebrities to enhance their brand awareness. 

      Financial Metrics of PharmaEasy

      The key financial metrics of PharmaEasy are as follows:

      ParticularsFY 25
      Operating RevenueINR 5,872 Crores
      Total ExpensesINR 7,208.5 Crores
      Net LossINR 1,572.3 Crores
      Employee Benefit ExpenseINR 908.4 Crores
      Finance CostsINR 506 Crores
      Depreciation & AmortizationINR 168.9 Crores
      EBITDA LossINR 553.5 Crores
      EBITDA Margin-15.71%
      ROCE-13.91%
      ( Above data is sourced from Entrakr.com as on 31st March 2025)

      The company has reported a revenue of INR 5872 crores for FY 25; despite this much revenue, the company has posted a net loss of INR 1572.3 crores. This happens because of ongoing challenges in the online PharmaEasy sector. The total expenses of the company stood at around 7208.5 crore INR. Employee benefit cost is around 908.4 crore INR, whereas its finance cost is INR 506 crore. As the company’s EBITDA margin is around -15.71%, this indicates that the company is facing challenges in managing its operations. However, the company is making continuous efforts to reduce its losses

      Market Data of PharmaEasy

      ParticularsMetric
      Number of EmployeesMore than 4000
      Operating InIndia Only
      Key Institutional Investors360 One and Claypond Capital, Prosus, Ranjan Pai MEMG Family Office.
      Total Application Download10 Million (Google Play)

      The Rise of PharmaEasy in the Healthcare Sector

      The healthcare industry of India has evolved over time exponentially overtime. This evolution is led by various factors such as changing consumer behaviour, digital innovation, increasing technological innovation, etc. In this transformation, PharmaEasy has emerged as a key player in the healthcare sector and is making healthcare services such as diagnostic, medicines, etc., easily accessible to consumers. The key focus of the company is on providing affordable services to its users.

      The key contribution to the company’s growth is made by the COVID pandemic, as people tend to be more aware of health. On the journey of becoming a major player, it has acquired Thyrocare Technologies. This strategic move makes the company an established player in the healthcare sector. 

      SWOT Analysis of PharmaEasy

      Strengths

      • Diversified Revenue Source: The company has a diversified revenue source. This helps the company have a stable source of revenue. The company’s revenue source is from B2C pharmacy, B2B distribution (Retallio), and diagnostic services from Thyrocare.
      • Vast Distribution Network: The company has a vast distribution network of more than 100000 partner pharmacies that help the company serve customers across the country.
      • Large Customer Base: PharmaEasy has a large customer base of around 25 million registered users on its platform. This helps the company in securing repetitive orders from such customers.

      Weakness

      • Consistent Loss: Over the last several years, the company has consistently posted losses. Hence, they are facing operational issues in achieving profit.
      • Regulatory Compliance: The company is operating in a sector which has very strict compliance. Therefore, any unfavourable changes in the regulation by the government can significantly impact the company’s profitability.
      • Dependency on Domestic Market: The company has to face higher dependency on the domestic market for revenue, because they do not have any international operations. Therefore, due to limited geographical presence, it has to face challenges in expanding its revenue source.

      Opportunities

      • Growing Sector: The company is operating in a sector which can be considered one of the fastest-growing sectors of the economy. The Indian healthcare market is in an expansion phase due to an increase in internet penetration.
      • Cost-Efficient Business Model: The company is primarily operating through a mobile application, which is an asset-light business model. Therefore, it can help the company in reducing costs and increase their profit margins.
      • Cross-selling: The company has a vast opportunity in cross-selling other products. They can leverage this as it has a large customer base, and they can easily promote diagnostics, insurance products, and other wellness solutions.

      Threat

      • Competition: The healthcare industry is facing intense competition from other established players. The company’s rivals, such as 1mg, Netmeds, etc., are using aggressive pricing techniques to stay ahead in the competition.
      • Loss of Investor: Due to continuous losses posted by the company, the investors might lose interest in this company. This can limit the infusion of fresh capital and can impact the company’s valuation.
      • Margin: PharmaEasy operates on a very thin profit margin. The increasing cost related to employee expenses, warehousing, logistics, etc., can further impact the profit margin of the company. 

      Read Also: Reliance Jio Case Study

      Conclusion

      On a concluding note, PharmaEasy started with a small idea to make healthcare services more accessible. Generally, people tend to buy medicines from the local medical stores and for a healthcare checkup, they need to visit the diagnostic centres. Now this can be done easily through a few taps on a mobile phone using the PharmaEasy app. The app allows you to buy medicines, book diagnostic tests, and purchase other healthcare products. However, the company is facing certain challenges related to its financial performance. It has posted continuous losses despite a rise in revenue. However, with the rise of the healthcare sector in India, PharmaEasy has a strong potential for growth in the near future.

      S.NO.Check Out These Interesting Posts You Might Enjoy!
      1TCS Case Study
      2Vedanta Case Study
      3Reliance Power Case Study
      4BPCL Case Study
      5Apollo Hospitals Case Study

      Frequently Asked Questions (FAQs)

      1. PharmaEasy was founded in which year?

        Phramaeasy was founded in 2015 by three individuals named Dharmil Sheth, Dhaval Shah, and Hardik Dedhia.

      2. How does PharmaEasy earn money?

        PharmaEasy has different sources of revenue, which include the sale of medicines and healthcare products, diagnostic tests, and revenue in the form of commission from partnered pharmacies.

      3. Is PharmaEasy a profitable company?

        No, PharmaEasy is not a profitable company; it has posted a total revenue of INR 5872 Crores. Despite this, the company has incurred a loss of 1516.8 Crores INR in FY 2025.

      4. When did PharmaEasy acquire Thyrocare Technologies?

        Thyrocare Technologies was acquired by PharmaEasy in June 2021 for INR 4546 Crores. This acquisition was made with the objective of strengthening its market position in the diagnostic sector.

      5. Is PharmaEasy is a listed company?

        No, PhamraEasy is not a listed company. However, the company is expected to come up with an IPO in the next few years. However, it filed for IPO in 2021 but later withdrew its application.

    2. Difference Between Sensex and Nifty

      Difference Between Sensex and Nifty

      If you are switching channels and at some point between the cricket highlights and the weather forecast, a news anchor pops up and says, “Sensex ends the day 450 points higher, Nifty settles just above 24,000″, what would have been your reaction?” Most of the time, those watching would either know the meaning and leave the subject, or just change channels.

      If you have heard these words a hundred times but never understood what separates one from the other, today’s blog is for you.

      Sensex and Nifty come from different exchanges, track different sets of companies, and are used differently by different kinds of market participants. They usually move together, sure. But they are not the same.

      What Is an Index?

      India has over 5,000+ companies listed across its stock exchanges. Nobody can track all of them at once to form a view on “how the market is doing.” So what we do instead is pick a representative group of companies, and use that as a benchmark for the market. This benchmark is known as a stock market index.

      There are broadly two most used Indices in India: Sensex & Nifty 

      What Are Sensex and Nifty? 

      SENSEX 

      It is the index of the Bombay Stock Exchange, BSE. It was launched in 1986, making it the oldest index in India. The base year was extended back to 1978-79, when the value was 100.

      In the past four and a half decades, Indian markets have evolved from 100 to 75,000.

      Sensex tracks 30 companies. These are large, well-established businesses from various sectors, selected by BSE based on how big they are, how frequently their shares are traded, and how well they represent the broader economy. 

      Every few months, BSE reviews the composition. A company that does not fit the pre-decided criteria might get replaced by one that has grown. 

      How is Sensex Calculated? 

      Sensex follows the same logic of free-float market capitalisation, but with one difference in the final step. 

      Instead of dividing by the base market capitalisation and multiplying by 1000, the Sensex divides the free-float market capitalisation of its 30 companies by an index divisor of 100.

      Free-float Market Capitalisation = Market Capitalisation * Free-float Factor

      Index Value = Free-float Market Capitalisation / Index Divisor

      NIFTY 

      Nifty is the benchmark index of the National Stock Exchange NSE. Its full name is Nifty 50. The word “Nifty” is actually a combination of “National” and “Fifty”, named after the 50 companies it tracks.

      It was launched in 1996, about a decade after Sensex, with a base value of 1,000 (starting November 1995). NSE itself was established in 1992, despite being the exchange that was founded much later, it has grown to become the world’s largest derivatives exchange by contract volume. 

      You will find everything from Asian Paints and Bajaj Finance to Maruti, Wipro, and Nestle India. 

      How is Nifty Calculated? 

      Since June, 2009, the NIFTY 50 has been calculated using the Free-Float Market Capitalisation Weighted Method. 

      Before you calculate the index, you need to understand the free-float.

      Market Cap = Total Shares Outstanding * Current Market Price

      This excludes shares held by promoters, government holdings, etc. It only counts the shares that are actively available for trading by the general public.

      Free-float Factor (IWF): percentage of shares available to the public

      Free-float market Cap = Total Market Cap * Free Float Factor

      Example: 

      A company has a total market cap of ₹10,000 crores, but promoters hold 60% of the shares and only 40% is for the public. 

      Free-float Factor = 40% or 0.40 

      Free-float Market Cap = ₹10,000 * 0.40 = ₹4,000 Crore

      Now, calculate the index value.

      Index Value = (Current Market Value / Base Market Capital) * 1000

      Table of Differences: Nifty vs. Sensex

      S. NoParameterNiftySensex
      1Full FormNational + FiftySensitive + Index
      2Also Known AsNifty 50, S&P CNX FiftyS&P BSE Sensex
      3Owned & Managed ByIISL (NSE subsidiary)Bombay Stock Exchange 
      4Base Value1,000100
      5Base Period3rd November,  19951978 – 79
      6Number of Stocks5030
      7Sectors Covered2413

      Where They Actually Different in Practice

      • The exchange they belong to: Sensex belongs to BSE, founded in 1875, Asia’s oldest stock exchange. Nifty belongs to NSE, established in 1992, but built on a stronger technology infrastructure from day one. Both are regulated by SEBI.
      • The base values: A lot of people get confused seeing Sensex at 75,000 and Nifty at 22,700 and wondering why one looks so much higher. It is simply because they started from different points. Sensex started at 100. Nifty started at 1,000.
      • F&O trading: NSE absolutely dominates India’s derivatives market. Nifty options, weekly and monthly, are among the most traded financial contracts anywhere in the world. 

      The liquidity, the strike prices available, the ease of execution, everything about Nifty F&O is built for scale.

      BSE has its own derivatives segment, but it does not come close to NSE in terms of volume or participation.

      Read Also: Difference Between Trading and Investing

      Conclusion 

      Sensex and Nifty are not competing with each other, they are just two different lenses on the same market. For everyday investors and traders in India, both matter. The more you interact with the markets through mutual funds, through direct equity or through F&O, the more naturally you will develop a sense of when to look at one instead of the other.

      S.NO.Check Out These Interesting Posts You Might Enjoy!
      1Difference Between Intraday Trading and Delivery Trading
      2Value Investing Vs Intraday Trading: Which Is More Profitable?
      3Mutual Funds vs Direct Investing: Differences, Pros, Cons, and Suitability
      4Swing Trading vs Day Trading: Which Strategy Is Right For You?
      5Difference between Margin Trading and Leverage Trading

      Frequently Asked Question (FAQs) 

      1. What should Indian investors follow: Sensex or Nifty?

        Both give you a fair picture. However, for the majority of investors, the Nifty 50 is the more commonly referenced benchmark in India.

      2. F&O traders should follow which index?

        Traders should follow Nifty, without a doubt. NSE dominates India’s entire derivatives market. 

      3. Can I invest directly in Sensex or Nifty?

        Not directly, you cannot buy an index like a stock. But you can invest in index mutual funds or ETFs that track the Sensex or Nifty 50. These funds hold all the companies in the index in the same proportion, at a very low cost.

      4. Q4. Do the companies in Sensex and Nifty change?

        Both BSE and NSE review their index compositions periodically, usually every six months. A company that no longer meets the eligibility criteria gets replaced by one that does.

      5. My mutual fund mentions the Nifty 50 as a benchmark. What does that mean? 

        It means your fund’s performance is being compared against how the Nifty 50 index performed over the same period. If your fund gave 15% returns and the  Nifty 50 gave 12%, your fund manager added value. If it’s the other way around, the fund underperformed the market.

    3. Open Free Demat Account

      Join Pocketful Now

      You have successfully subscribed to the newsletter

      There was an error while trying to send your request. Please try again.

      Pocketful blog will use the information you provide on this form to be in touch with you and to provide updates and marketing.