When most people think about buying stocks, the first thing that comes to mind is making profits by getting dividends, watching stock prices go up, and building wealth over time. But sometimes, being a shareholder comes with some extra perks. These benefits can include anything from free vouchers and early access to launches to discounts on goods and services. The company is saying “thank you” to its loyal shareholders by giving them these things. This is a common trend in Western markets, but a few Indian companies have also started giving these tempting bonuses.
Understanding Shareholder Perks
Shareholder perks are non-cash benefits given to investors in addition to traditional returns like dividends or stock price appreciation. These perks can include:
- Discounts on hotel stays, restaurants, or retail products.
- Gift vouchers for shopping or travel.
- Priority access to new product launches.
- Complimentary stays or services based on shareholding.
Globally, well-known companies like Disney have long offered perks, such as discounted park tickets, to their shareholders. Similarly, Berkshire Hathaway provides discounts at its owned businesses during its annual meetings. India has fewer examples, but the trend is slowly growing as companies feel that perks not only make investors happy but also strengthen customer loyalty.
Why Shareholder Perks Matter in India
In the last few years, the Indian stock market has seen a massive jump in the participation of retail investors. With several new demat accounts being opened every month, people are not just buying stocks as numbers on a screen anymore; they are buying into brands they actually use in their daily lives.
That is where shareholder perks come in. They do two simple things;
- Bring investors closer to the brand – If you are both a customer and a shareholder, perks give you a more personal connection with the company.
- Encourage long-term holding – Most perks come with minimum shareholding requirements, which means investors are motivated to stay invested.
List of Indian Companies Offering Shareholder Perks
1. ITC HOTELS
ITC goes beyond a big company; it is also one of the most popular names when it comes to shareholder perks. Through its hospitality arm, ITC Hotels, shareholders get access to discounts on stays, dining, and spa services. Eligible investors usually receive booklets or digital coupons that can be used at ITC’s luxury hotels and resorts. While these perks may not add up to huge savings compared to dividends, they offer a nice lifestyle benefit for anyone who enjoys premium experiences.
2. INDIAN HOTELS
Indian Hotels Company Limited (IHCL), which is part of the Tata Group and manages the famous Taj Hotels, gives its shareholders special perks like discounts on rooms, meals, and other luxury services at Taj properties. These benefits can help people who travel often or are Taj fans save a lot of money and feel more connected to the brand. It is not just about owning the stock, instead it is about getting a taste of the high-end Taj experience.
3. VIP INDUSTRIES
VIP Industries, India’s top luggage maker, has made its shareholders happy with product discounts. Investors have been offered savings on suitcases, bags, and accessories, perks, especially for families and travellers. Beyond the discounts, there is also the joy of using products from a company you partly own. By rewarding shareholders in this way, VIP Industries strengthens both customer loyalty and investor engagement.
4. TAJ GVK HOTELS & RESORTS
Taj GVK, a joint venture between Indian Hotels and the GVK Group, also offers perks to its shareholders. Investors can enjoy discounted room rates and services at Taj properties under its umbrella. The idea is simple: customers become shareholders, and shareholders become loyal customers. Taj GVK’s perks appeal strongly to those who value lifestyle-driven investments.
5. RAYMOND LIMITED
Raymond, the iconic textile and apparel brand, is famous for its premium fabrics, suits, and stylish clothing. Shareholders often enjoy special shopping discounts and vouchers, making it easier to pick up Raymond products at reduced prices. These perks not only add lifestyle value but also turn shareholders into natural ambassadors for the brand. For anyone who cares about fashion, it is the perfect blend of investment and everyday savings.
How to Find Companies’ Offerings Perks
If you are curious about shareholder perks, here are a few easy ways to track them down;
Annual Reports – Some companies include perks in their annual reports, but they usually do so in sections about governance or investor relations.
Investor Presentations – Brands in hospitality, retail, and other consumer spaces often talk about perks when trying to attract investors.
Investor Communities – Online forums and groups are great places to learn about benefits, requirements to join, and even real-life experiences from other investors.
Conclusion
Shareholder perks are not as common in India as they are in Western markets, but they are slowly becoming more popular. These benefits give investors more than just money. They make life better and make people feel like they are part of the brands they support.
That being said, you should not let the benefits be the only thing you think about when you invest. Long-term growth and strong fundamentals have to come first. If the perks fit with your lifestyle, think of them as a nice bonus along the way.
Frequently Asked Questions (FAQs)
Do all Indian companies offer benefits?
Not at all. Only a few companies offer, and they usually operate hotels, stores, or restaurants.
Do I need to have a certain number of shares?
Yes, most perks come with a minimum period you need to hold them.
Do you have to pay taxes on these perks?
No, these perks are often considered as discounts and are not taxable.
Will I automatically get benefits as a shareholder?
Not always. Some companies send them directly, while others may ask you to sign up or apply.
Are shareholder perks better than dividends?
Dividends put money in your pocket, but perks make your life better.
