Case Study

The Banking Sector holds a significant importance in our stock market and economy as a whole. In this blog, we will be doing a comparative analysis of two giants, i.e., HDFC Bank and SBI Bank. HDFC Bank HDFC Bank (Housing Development Finance Corporation ) is a leading private sector bank and was incorporated in August […]

One97 Communications Limited is an Indian multinational technology company started in the year 2000 by Vijay Shekhar Sharma. Paytm, a subsidiary of One97, is an Indian financial services and digital payments company founded in the year 2010. This case study of Paytm highlights its evolution from a prepaid mobile and DTH recharge platform to a […]

D-Mart is a leading Indian supermarket chain that focuses on providing high-quality products at low prices. The company holds a strong customer base and is one of the fastest-growing retail channels in India. D-Mart has been able to achieve all this through well-organized supply chain management. Let’s explore the Business Model, Marketing Strategy, and SWOT […]

Maruti Suzuki, a well-known automobile company in India, has an intriguing history with the evolution of the Indian Automotive industry. In this blog, let’s delve into the remarkable journey and explore the growth trajectory of Maruti Suzuki. Maruti Suzuki – History In the year 1981, the Indian Government established Maruti Udyog Limited which was a […]

Tata Technologies Limited is a leading Indian multinational product engineering company, known for its expertise in the automotive, aerospace, and industrial heavy machinery sectors. The company was incorporated as ‘Core Software Systems’ in 1989 as the automotive design unit of Tata Motors with major focus on car designing and development, and was later renamed to […]

The Department for Promotion of Industry and Internal Trade (DPIIT) conducted research during the COVID-19 pandemic in the country to understand its impact on small sellers and the functioning of the local supply chain. As a result of the research, it was found that there is a lack of connection between online demand and the […]

Everyone is familiar with LIC so much that for us, life insurance means LIC. But have you wondered what the business model of LIC is? How big is it, and how does it impact the insurance world? In this case study, we will be answering such questions. The Life Insurance Corporation of India (LIC), established […]

Nykaa is an Indian brand of beauty and cosmetic products. It was founded by Falguni Nayar in 2012. Since then, it has evolved into a lifestyle brand offering a curated selection of 1900+ brands and 1 lakh+ products across skincare, makeup, fragrance, health, haircare, etc. It is a dominant player in the market and is […]

Indian Oil Corporation (IOC) is the largest Indian public-sector oil and gas company, overseen by the Ministry of Petroleum and Natural Gas. It was formed in 1964 through the merger of Indian Oil Company Limited (established in 1959) and Indian Refineries Limited (established in 1958). The company has subsidiaries in Mauritius, Sri Lanka, and the […]

Today’s blog dives into the intriguing world of Wipro as we bring you an in-depth Wipro Case Study, analyzing the journey of one of India’s leading tech giants. Before diving into Wipro marketing strategies, let’s have some basic ideas about the company and how it became India’s leading tech service provider. Wipro Overview Wipro Limited […]