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Category: Case Study

  • D Mart Case Study: Business Model and Marketing Strategy

    D Mart Case Study: Business Model and Marketing Strategy

    DMART Case Study

    D-Mart is a leading Indian supermarket chain that focuses on providing high-quality products at low prices. The company holds a strong customer base and is one of the fastest-growing retail channels in India. D-Mart has been able to achieve all this through well-organized supply chain management.

    Let’s explore the Business Model, Marketing Strategy, and SWOT analysis of D-Mart.

    D-Mart Company Background

    Dmart Case Study

    D-Mart was founded in 2002 by Radhakishan Damani, a well-known businessman and a value investor. The company opened its first store in Bombay, and since then it has opened over 250 stores across 11 states and 1 union territory. It took DMart almost eight years to start its ten stores.

    D-Mart is listed as Avenue Supermarts Limited on both the stock exchanges, i.e., NSE & BSE, with a current market price of around INR 4,000 and a P/E (Price-earnings) ratio of around 110.

    Ever since the IPO in the year 2017, the company’s share price has risen almost 550% from its listing price. Further, it has generated an annualized ROCE of almost 20%, which means 20% returns on the capital employed by Dmart.

    In the year 2022-23, the company has opened 40 new stores. The company faces tough competition from giants like Reliance Retail, Big Basket, and Spencers.

    D-Mart Subsidiary Companies

    1. AEL (Avenue E-commerce Limited): A subsidiary company of D-Mart, founded in November 2014, is a multi-channel grocery retail. AEL allows its customers to order a wide range of groceries online through its mobile app.
    2. Nahar Seth & Jogani Developers (NSJDPL): A subsidiary company of D-Mart, was founded in the year 2014 with the aim of development and construction of land.
    3. Reflect Healthcare & Retail Private Limited (RHRPL): A wholly owned subsidiary company founded in the year 2018 and operates in the healthcare business.

    Read Also: Flipkart Case Study- Business Model and Marketing Strategy

    Market Information of D-Mart (Avenue Supermarts Ltd.)

    Current Share Price₹3,822
    Market Capitalization (in ₹ Crores)2,48,694
    52-Week High₹5,485
    52-Week Low₹3,337
    P/E Ratio91.5
    Face Value₹10
    (Data as of 18 March 2025)

    Read Also: Best Trading Apps in India

    Business Model of D-Mart

    The D-Mart follows a cluster-based expansion approach, i.e., its major focus is on the area where it already exists instead of focusing on new regions with the mission of being the lowest priced retailer in the area of operation.

    Also, D-Mart operates on a B2C (Business to Consumer) approach, i.e., goods are sold directly from the manufacturer to the ultimate consumer.

    As of March 2024, the company’s store count stood at 365. Major locations of operation include Maharashtra, Gujarat, Telangana, Karnataka, Andhra Pradesh, Madhya Pradesh, Tamil Nadu, Punjab, NCR, Chhattisgarh, and Rajasthan.

    Products of D-Mart

    D-Mart provides its customers with multiple daily-use things. It majorly deals in three categories:

    • Foods: It includes groceries, processed food, frozen food, staples, beverages, fruits, and vegetables. This segment contributes almost 55% of the revenue of the company.
    • Non-Foods: It includes home care products, personal care products, and other OTC products. This segment contributes around 20% to the revenue of the company.
    • General Merchandise & Apparel: It includes toys, games, garments, clothes, footwear, utensils, and home appliances. This segment contributes around 23% to the revenue of the company.

    As per annual reports of 2023-24, the company has 365 stores, 62 distribution centres, 10 packing centres and had a total of 13,971 employees.

    Read Also: Blinkit Case Study: Business Model, Financials, and SWOT Analysis

    Pricing of D-Mart

    Giving low prices to customers is the USP of D-Mart. It focuses on EDLC / LP pricing strategy (Everyday Low Cost & Price). In the D-Mart stores, the prices of the products are significantly lower than the MRP.

    This pricing strategy helps them generate more volume in sales since people who visit stores eventually end up buying multiple other products as well.

    D-Mart Marketing Strategy

    Marketing strategy of Dmart

    D-Mart stores are generally large and spacious, providing the customer with a good shopping experience. It majorly focuses on Word-of-mouth marketing and In-store promotions rather than expensive marketing campaigns. The iconic green label of the company is the billboard itself.

    This strategy has helped the company in better market positioning as compared to other retail businesses.

    D-Mart Competitive Strategy

    How come D-mart overcomes tough competition from giants like Reliance & Amazon?

    What made D-mart different from these giants is that the company focused on selling non-fancy products. They try to understand consumer preferences and form a strong relationship with the suppliers.

    The company also follows a store-ownership model and is not located in any fancy and highly-priced market. The company generally owns stores in sub-urban regions. This helped them save a lot of money on rental expenses. We are sure that you have never found a store in a mall or posh locality.

    To summarise, the company’s competitive strategies are deep discounting, no fancy locations, and ownership. This helped the company to dominate the Indian retail market.

    Read Also: Amul Case Study, Business Model, And Marketing Strategy

    SWOT Analysis of D-Mart

    SWOT Analysis of D-Mart

    Strengths

    1. D-Mart’s EDLP strategy helps the company to attract middle-class consumers.
    2. Efficient supply chain management and smooth operational processes have given the company an immense boost in the retail sector.
    3. Offering a wide range of products in food and non-food segments at a lower price than MRPs.
    4. Consistent growth in the revenue and profits of the company is the key strength of the company.

    Weakness

    1. Lack of global presence and less geographic reach with less focus on opening stores in new regions.
    2. As compared to the competitors, the online presence and promotion of the company is not at par.
    3. Low pricing strategy of the products can affect the vendors and lead to supply chain disruptions.
    4. D-Mart stores follow a no-frills approach with simple and basic layouts. This may be unattractive for several customers who love fancy things.
    5. D-mart charges a slotting fee from manufacturers who want to display their products in stores. This expense might be a deal breaker for the manufacturers who wish to collaborate with D-Mart.

    Opportunities

    1. Focus on penetrating the untapped regions of North & East India.
    2. Investing in online delivery services for a better presence on the internet can help the company further expand its business.
    3. Implementing automation technologies in warehouses and distribution centres can streamline operations and reduce costs.

    Threats

    1. An increase in online doorstep grocery services like Blinkit, Jio Mart, etc. can affect the business significantly.
    2. D-mart operates in the retail industry, which has a low entry barrier. Further, it faces tough competition from local stores and supermarkets.
    3. Changes in regulations related to the retail sector and anti-competition policies could impact D-Mart’s operations and business model.

    Read Also: Blinkit vs Zepto: Which is Better?

    Key Performance Indicators (KPI)

    ParticularsMarch 2024March 2023March 2022
    Operating Margin (%)6.927.306.83
    Net Profit Margin (%)4.995.554.81
    ROCE (%)18.3318.7914.85
    Current Ratio3.133.712.83
    Debt to Equity Ratio000
    EV/EBITDA69.2058.2098.92
    (Data as of 18 March 2025)

    Read Also: Nike Case Study: Business Model & Marketing Strategy

    Conclusion

    D-Mart’s ability to navigate the competitive landscape in India and maintain cost-efficiency deserves a hand of applause. The company’s major focus on low prices, efficient supply chain management, and customer-centric approach significantly helped in its growth. The success story of D-Mart serves as a valuable source of learning for new entrants in the retail sector.

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    Frequently Asked Questions (FAQs)

    1. Who founded D-Mart?

      Radhakishan Damani founded D-Mart in 2002.

    2. Is D-Mart a listed company?

      Yes, D-Mart is a listed company on NSE and BSE.

    3. In which year D-Mart was listed on stock exchanges?

      D-Mart was listed on the stock exchanges in the year 2017.

    4. In how many cities D-Mart currently function?

      D-Mart currently functions in 20+ Indian cities.

    5. Who is the competitor of D-Mart?

      D-Mart faces tough competition from Reliance Retail, Spencers, Big Basket, etc.

  • Maruti Suzuki Case Study: Business Model and Marketing Strategy

    Maruti Suzuki Case Study: Business Model and Marketing Strategy

    Maruti Suzki

    Maruti Suzuki, a well-known automobile company in India, has an intriguing history with the evolution of the Indian Automotive industry.

    In this blog, let’s delve into the remarkable journey and explore the growth trajectory of Maruti Suzuki.

    Maruti Suzuki Case Study

    Maruti Suzuki – History

    In the year 1981, the Indian Government established Maruti Udyog Limited which was a joint venture with Suzuki Motor Corporation of Japan.

    The iconic Maruti 800, a fuel-efficient and affordable car, rolled off the production line, transforming the car industry in India in the year 1983. The Company then started expanding its basket by launching cars like Omni, Zen, and Wagon-R, to cater to the diverse car industry of the growing Indian market.

    Maruti Suzuki – Company Overview

    Maruti Suzuki India Limited is a subsidiary company of Suzuki Motor Corporation, Japan that currently holds almost 56% of the equity in the company. It is one of the largest car makers. The company manufactures and sells passenger vehicles in India and the largest exporter of passenger vehicles in India.

    The top 5 export destinations are Chile, Ivory Coast, Saudi Arabia, Ethiopia, and South Africa.

    As of March 2025, it is listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) and trading around a price of INR 11,476.

    The company has multiple production facilities across India and boasts a robust manufacturing capacity that exceeds 1.5 million units annually.

    Market Information of Maruti Suzuki

    Current Market Price ₹11,476
    Market Capitalization (in ₹ Crores)3,60,807
    52 Week High₹13,680
    52 Week Low₹10,725
    Dividend Yield1.07%
    ROCE21.8%
    (Data as of 28 March 2025)

    Read Also: Eicher Motors Case Study: Business Model & SWOT Analysis

    Maruti Suzuki – Awards & Recognitions

    Maruti Suzuki – Awards & Recognitions
    1. Maruti Suzuki Grand Vitara was awarded Car of the Year – Autocar Awards 2023
    2. The company has also been awarded the Global Safety Summit Award for CSR.
    3. In 2024, Maruti Suzuki manufactured 2 million vehicles in a calendar year.

    The company believes in a value-creation approach and connects well with the customers to understand their needs.

    The company has two manufacturing units in Haryana and one manufacturing unit in Gujarat. The important raw materials for the company are steel coils, non-ferrous castings, and paints.

    Maruti Suzuki pursues a multi-channel strategy. One of its fundamental elements of value creation is ‘optimum resource utilisation’. The Company has inculcated the 3R principle, Japanese practices, and SMC’s basic philosophy of ‘Fewer, Smaller, Lighter, Neater and Shorter’ across all its operating practices.

    The core values of the company include customer obsession, flexibility and first mover, innovation and creativity, openness and learning, networking, and partnership.

    With a major focus on optimum resource utilization and operational excellence, the company adopts Japanese practices for efficient operations. Maruti Suzuki offers the best products and car services in India by leveraging the unique ability of Suzuki Motor Corporation and designing environment-friendly and safe products.

    Striving to provide the best value proposition to the customers, the company extracts raw materials and sends them to raw material processing units. These units further provide units to Tier 1, 2 & 3 suppliers. Once the manufacturing process is completed, the cars are then finally supplied to the dealers.

    The Company uses the IMDS tool to measure the ‘RRR’ performance in 16 models and has collaborated with Toyota Tsusho Group and established a joint venture named Maruti Suzuki Toyotsu India Private Limited (MSTI) for vehicle dismantling and recycling facilities in India.

    Apart from this, the company emphasizes low-cost production with the help of local sourcing and efficient supply chain management to keep costs down, and provides engines that are fuel-efficient and have minimalistic features.

    Digitalisation and Innovation

    The company launched the Maruti Suzuki Smart Finance service to make the buying procedure easy for its customers. This is an online car finance facility.

    To manage the risks arising from natural disasters, Maruti Suzuki maintains close communication with suppliers of all tiers and optimizes the use of semiconductors in electronic components.

    Some of the innovation programs are listed below:

    1. Nurture 2023 was launched in partnership with IIM Calcutta.
    2. Incubation 2020 in partnership with IIM Bangalore.
    3. MAIL 2019 in partnership with GHV Accelerator.

    Sustainable Development Goals

    The company incorporates several sustainable development goals in its business model:

    1. The company focuses on producing fuel-efficient cars that reduce carbon emissions and conserve energy.
    2. Initiatives have been taken by the company to promote road safety.
    3. Various welfare measures are taken to support and encourage female employees.
    4. They work and collaborate to improve traffic and congestion in urban areas to make the cities liveable.
    5. The company implements measures to reduce water and energy consumption in its production processes. About 3,443 million litres of water was recycled by the company in 2024. Furthermore, the company doesn’t use groundwater and meets 64% of its water requirements through water recycling.
    6. The company invests in research and development, as well as skilling and training the employees. Over 12,000 students benefitted through various skill development programmes launched by the company.

    Read Also: Tata Motors vs Maruti Suzuki? Analysis of Auto Stocks

    Marketing Campaigns of Maruti Suzuki

    Marketing campaigns by Maruti Suzuki

    Over the years, Maruti has consistently launched remarkable and memorable campaigns that resonated with Indian audiences. The most famous ones are mentioned below:

    1. Kitna Deti Hai? – this 80’s campaign with an iconic and unique slogan focuses on fuel efficiency.

    2. Maruti Udyog: Bandhan Apna Sath Ka – launched in the 90’s, this emotional slogan reached and touched the hearts of millions of customers.

    3. More marketing campaigns include Living Life Zestfully (2010s), Desh ki Shaan, and Ghar ki Naaz (2020s).

    Product Portfolio

    The company’s products include 

    1. Maruti Suzuki ARENA will provide a social and connected car experience to its customers. For example: Brezza, Ertiga, Swift, etc.
    2. NEXA – A premium sales channel to provide its customers with a rich retail experience through innovations and technology. For example: Fronx, Grand Vitara, Jimny, etc.
    3. Commercial Vehicles to cater to the needs of retail channels.

    And the OG Maruti 800!

    SWOT Analysis of Maruti Suzuki

    SWOT analysis of Maruti Suzuki

    Strengths

    1. Strong brand recognition with a market share of 40% in the automotive industry of India.
    2. Wide distribution network of over 3000 dealerships across India.
    3. Customer-centric approach to provide affordability and easy services.
    4. A diverse range of products that covers various segments.

    Weakness

    1. It relies heavily on the Indian market for revenue generation, making itself vulnerable to economic fluctuations.
    2. Lack of presence in the premium car segment.
    3. The Automobile industry is a cyclic industry.

    Opportunities

    1. The growing demand for EVs can be an opportunity for the company to expand its business operations across India.
    2. Forming strategic alliances with technology companies or other automakers for research and development for market expansion.
    3. Focusing on rural market penetration can help Maruti grow.

    Threats

    1. Increased competition in the car market with established brands can pose a threat to the company.
    2. It’s difficult to align with changing customer needs and preferences towards SUVs and EVs.
    3. Any kind of disruption in the global supply chain can be a threat to the company.

    Key Performance Indicators

    ParticularsMarch 2024 March 2023 March 2022
    Operating Margin (%)12.248.785.27
    Net Profit Margin (%)9.326.834.20
    ROE (%)15.7513.287.01
    ROCE (%)19.4216.028.08
    Current Ratio0.870.580.99
    Debt to Equity Ratio000.01

    Future Outlook

    Maruti Suzuki, India’s leading automaker, is set for significant expansion by 2030. The company plans to double its production capacity to 4 million vehicles annually, investing approximately $5.5 billion. This expansion includes establishing a third plant in Kharkhoda, Haryana, aiming for a production capacity of 4 million vehicles by 2031. Maruti also targets increasing its domestic market share to 50% and boosting exports, with plans to manufacture 1 million units for export by 2030. The company is venturing into the electric vehicle market, preparing to launch its first EV, the e Vitara SUV, in 2025. Suzuki Motor Corporation, Maruti’s parent company, has earmarked $13 billion in investments through 2030, with 60% allocated to India, underscoring the country’s strategic importance in its global operations. Collectively, these initiatives position Maruti Suzuki for robust growth and a strengthened market presence in the coming years.

    Read Also: Varun Beverages Case Study: Business Model, Financials, and SWOT Analysis

    Conclusion

    Maruti Suzuki is a combination of affordability, reliability, and customer focus, that tries to adapt itself to the changing needs of its customers. The company holds strong brand recognition and is well-positioned in the automotive industry. Its CSR and sustainability initiatives sets it apart from its competitors. However, it is advised to consult a financial advisor before investing.

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    Frequently Asked Questions (FAQs)

    1. When was Maruti Suzuki established?

      Maruti Suzuki was established in the year 1981.

    2. Which is the most sold car by Maruti?

      The most sold car is the Maruti 800.

    3. Maruti Suzuki is the subsidiary of which company?

      Maruti Suzuki is a subsidiary company of Suzuki Motor Corporation, Japan.

    4. What is Nexa by Maruti Suzuki?

      Nexa is a premium sales channel to provides customers with a rich retail experience through innovations and technology.

    5. Is Maruti Suzuki a listed company?

      Yes, Maruti Suzuki is a listed company.

  • Tata Technologies Case Study: Business Model and Marketing Strategy

    Tata Technologies Case Study: Business Model and Marketing Strategy

    Tata Technologies Case Study: Business Model and Marketing Strategy

    Tata Technologies Limited is a leading Indian multinational product engineering company, known for its expertise in the automotive, aerospace, and industrial heavy machinery sectors.

    The company was incorporated as ‘Core Software Systems’ in 1989 as the automotive design unit of Tata Motors with major focus on car designing and development, and was later renamed to “Tata Technologies” in the year 2001.

    In the year 1994, the company separated itself from Tata Motors and marked the beginning of an independent journey. Since then, Tata Technologies has grown to become a global leader in providing engineering and digital services and several other areas.

    Currently, it operates 18 delivery centres across India, North America, Europe, and the Asia-Pacific region. Almost 65% of its business market is outside India. The company’s acquisitions, such as INCAT International in 2005 and Cambric Corporation in 2013, have played a key role in its growth.

    The company offers services in three major areas that include automotive, industrial heavy machinery and aerospace. Here is a quick overview of what the company does:

    1. Product engineering and design

    This includes developing cutting-edge products, from concept to launch, for global clients.

    2. Product life cycle management

    Management of the entire product lifecycle from inception to end-of-life.

    3. Manufacturing Solutions

    Design and implement efficient and cost-effective manufacturing processes.

    4. Digital Transformation

    Helps the clients leverage digital technologies so that their business operations and products can be improved.

    Tata Technologies Case Study

    Business Model – A detailed analysis

    Tata Tech - Business Model

    Tata Technologies’ business model is categorised into the following lines of business:

    1.     Services Offering

     

      • Providing outsourced engineering services and digital transformation services to global manufacturing clients.

      • Specialisation in digital thread which, enables solutions across processes and enterprises.

      • Provides engineering services to clients in the automotive and aerospace verticals of the company.

      • The automotive sector area includes concept design, tear down and benchmarking, vehicle architecture, body engineering, chassis engineering, etc.

      • The aerospace sector area includes Airframe designs, cabin interiors, and electronic equipment in aircraft.

     2.   Technology Solutions

     

      • Reselling third-party software applications, primarily product lifecycle management (PLM) software and solutions.

      • Provide services like consulting, implementation, system integration, support, and education solutions in manufacturing skills including upskilling and reskilling, to public sector institutions and private institutions including colleges and universities. 

    The company offers these services and industry verticals across the industry verticals of auto, aerospace, and industrial heavy machinery.

    The top 5 clients of Tata Technologies: Tata Motors, Jaguar Land Rover, Airbus, Boeing, and John Deere.

    Sales and Marketing

    The company works on a ‘Key Account Management’ approach wherein it identifies potential clients and tries to build strong relationships with them.

    Sales, marketing, and technical teams work together to deliver customised solutions and positioning of the brand with the promotion of social media campaigns.

    The company also has various subject matter experts. They closely work with sales, collect customer feedback and analyse the latest trends in the technology.

    Quality Check

    The company aims to provide consistent global delivery by implementing the Project Health Quality Index and continuously trying to improve its services.

    The main competitors of Tata Technologies are TCS, L&T Technology Services, KPIT Tech, and Wipro.

    Also, as of September 2023, the company employed 12,451 people, including 11,608 full-time and 843 temporary employees.

     

    SWOT Analysis

    SWOT analysis of Tata Tech

    Strengths

    1. Strong presence in the automotive and aerospace sectors.

    2. The company invests in engineering research and development, and also focuses on delivering quantifiable results for the clients.

    3. Strong brand recognition for providing commitment and reliability and concentrating on innovation.

    Weakness

    1. Revenue heavily relies on a few key clients, making them vulnerable to economic downturns or project cancellations.

    2. Faces tough competition from other engineering service providers.

    Opportunities

    1. The increasing demand for digital transformation services has allowed the company to expand its digital engineering and PLM offerings.

    2. The company is continuously making an effort to develop a strategic partnership with other technology companies. This will be an excellent opportunity for the company to open up new avenues for growth and innovation.

    3. Growing demand for sustainable solutions across is an opportunity for the company in eco-friendly design and manufacturing of products.

    Threats

    1. Any kind of economic downturn can impact the revenue of the company

    2. Rapid advancements in technologies like automation and artificial intelligence could lead to technological disruptions

    3. Companies in the market may offer services at lower costs. This can pose a threat to the company.

    Tata Technologies IPO

    Tata Group launched its IPO after almost 20 years.

    The valuation of the IPO was INR 3,042 crores, out of which 4.63 crore shares were sold by Tata Motors, 97 lakh shares were sold by Alpha TC Holdings Pte Ltd., and 48 Lakh equity shares were sold by Tata Capital with a price band of Rs 475-500 per equity share to the public.

    The company was listed on 30 November 2023, on NSE & BSE.

    Industry 4.0 & Tata Technologies

    Industry 4.0 is a phase of the Industrial Revolution that emphasizes automation, interconnectivity, and machine learning.

    Essential components of Industry 4.0 are as follows:

    IoT (Internet of Things)

    This connects physical devices and equipment through sensors and networks.

    Artificial intelligence and Machine learning

    Analyses and interpret data to optimise the process and make independent decisions.

    Cloud Computing

    Cloud platforms help in the storage and processing of huge amounts of data that enables accessibility of data from different locations.

    Cyber-physical Systems

    Integration of physical and digital systems to provide seamless connections between the physical and virtual world

    Tata Technologies is also trying to embrace Industry 4.0 by connecting stages of product development and manufacturing through a digital thread. They are also designing and implementing smart factories with robots to increase the company’s efficiency and create virtual replicas of physical products.

    In June 2023, Tata Technologies signed a MoA with the Tamil Nadu government to transform 71 ITIs in Tamil Nadu into technology centres.

    Conclusion

    Tata Technologies is a key player within the Tata group of companies that contributes to innovation and excellence in different sectors. As we look ahead, it remains a key player in driving new progress in digital engineering services.

    Frequently Asked Questions (FAQs)

    1. When was Tata Technology founded?

    Ans. Tata Technologies was founded in 1989.

    2. Who are Tata Technologies‘ top clients?

    Ans. Tata Motors, Jaguar Land Rover, Airbus, Boeing, John Deere.

    3. When was the company listed on NSE & BSE?

    Ans. The company was listed on 30th November 2023.

    4. Who are the competitors of Tata Technology?

    Ans. The competitors of Tata Technology are TCS, KPIT tec, Wipro, etc.

    5. The company has signed an MoA with which city for industry 4.0?

    Ans. The company has signed an MoA with Tamil Nadu.

    Disclaimer: The securities, funds, and strategies mentioned in this blog are purely for informational purposes and are not recommendations.

  • What is ONDC? Is it the Future of E-Commerce in India?

    What is ONDC? Is it the Future of E-Commerce in India?

    ONDC - Open Network for Digital Commerce

    The Department for Promotion of Industry and Internal Trade (DPIIT) conducted research during the COVID-19 pandemic in the country to understand its impact on small sellers and the functioning of the local supply chain.

    As a result of the research, it was found that there is a lack of connection between online demand and the ability of local retailers to participate and engage. Further, studies on the matter helped the government to discover the bottlenecks of the existing digital commerce ecosystem in India.

    Then, consultations were held with multiple ministries and industry experts to identify possible solutions to address the bottlenecks in India’s digital commerce ecosystem. Taking inspiration from population-scale solutions such as the UPI, IMAP/SMTP (email protocols), HTTP (protocols for data communication and browsing), etc., ‘Open Network for Digital Commerce (ONDC)’ was proposed to revolutionise digital commerce in India (source – ondc.org).

    The DPIIT then constituted a committee of experts to analyse the potential of ONDC.

    What is ONDC Is it the Future of E-Commerce in India

    What is ONDC

    ONDC stands for Open Network for Digital Platform and is a non-profit initiative in India aimed at developing an open e-commerce ecosystem. It is a government-backed project initiated by the Department for Promotion of Industry and Internal Trade (DPIIT) in December 2021 to develop open e-commerce and provide a digital marketplace for all businesses, irrespective of their size of affiliation. It poses a prospective alternative to other e-commerce giants like Flipkart & Amazon.

    ONDC uses the Unified Payments Interface (UPI) projects as a base model. The UPI allows users to send or receive money irrespective of the payment platforms (Paytm, Phonepe, etc.) on which they are registered.

    Investors of ONDC include giants like Kotak Mahindra Bank, Bank of Baroda, CDSL, SBI, ICICI bank, NABARD, SIDBI, etc. and is currently in its testing stage in cities like Delhi NCR, Mumbai, Bangalore, etc. as of July 2022, the ONDC has expanded its network in Noida, Lucknow, Chennai, Kolkata, Pune etc.

    Let us understand the concept of ONDC with a simple example:

    Suppose you want to purchase a wallet; you will start surfing on different e-commerce sites like Amazon, Myntra, etc., and suddenly you think about ONDC. Currently, ONDC has not launched its application, but there are partner apps where you can do this: Paytm, Magicpin, Mystore, etc.

    In the Paytm app, there is a separate section of ONDC. All you have to do now is browse through the accessories section, filter out the wallet you want to purchase and make a payment. Simple!

    Any platform or application can participate in the ONDC network. It operates on an open protocol and a network-centric model that is like the UPI of e-commerce. Have a look at the illustration below:

    ONDC network centric model
    Source: ondc.org

    ONDC is a decentralised platform which means no single entity can control or regulate the network, which is good for small businesses.

    Although it is still in the development phase, it has gained substantial reach in India, with several major companies and organisations already participating in the network.

    ONDC and its impact on E-commerce

    ONDC impacts e-commerce in multiple ways:

    1. It reduces entry barriers for businesses of different sizes, making it easier for them to create an online presence.
    2. Customers can search across different platforms and compare the prices of the products. It enhances user convenience.
    3. It provides transparency, which helps customers find the best deals and enables them to make informed buying decisions.
    4. ONDC can help remove the digital divide by providing rural consumers access to a wide range of products and services. This could lead to increased economic opportunity in rural areas.
    5. It fosters competition and helps the different online platforms to innovate, eventually leading to lower prices and increased economic opportunities.

    Role of Government

    The Indian Government plays a crucial and multifaceted role. Below mentioned points state how the government is involved:

    1.     The government frames the policy framework and regulations of ONDC to ensure fair competition.

    2.     The Government of India provided the initial funding of ONDC to kickstart the development and infrastructure.

    3.     The government advertises, trains resources, encourages research and development and provides adequate support to SME businesses..

    ONDC and the Evolution of Digital E-commerce in India

    ONDC initiative will support transforming the ₹2.85 Lakh Crores (USD 38 Billion) Indian digital commerce market. It will help in the economic development of the country and will provide ample opportunities to millions of retailers and unemployed people.

    Further, it will help in the expansion of digital commerce with cost reduction. These costs can include acquisition costs and inventory costs.

    Challenges faced by ONDC

    ONDC, despite its potential to revolutionize Indian e-commerce, faces several challenges that need to be addressed for its success.

    1.     Giant E-commerce platforms like Amazon & Flipkart have established userbase and customer networks. It can be a challenge for ONDC to make people understand the concept of open protocol and convince them.

    2.     Since ONDC is still in its developing stage, chances are likely that customers might not be familiar with the usage of ONDC. Building awareness and providing education about the open network can be challenging.

    3.     Maintaining large volumes of data and transactions and ensuring smooth integration across different platforms registered under ONDC is a complex task. Building a robust infrastructure is crucial to tackle this.

    4.     Integrating ONDC efficiently with existing logistics and supply chain infrastructure can be a challenge. It is vital for smooth delivery and fulfilment.

    ONDC vs. Traditional E-commerce Models.

    ONDC operates on a network-centric model.

    If we talk about existing platform-centric models or traditional e-commerce models, both the buyers and the sellers must use the same application or platform to carry out business transactions. In contrast, in network-centric model of ONDC, buyers can access all the services currently provided by various sellers on various platforms through a common network.

    ONDC is backed by the government whereas traditional e-commerce platforms function independently without any involvement of the government.

    ONDC majorly focuses on SMEs, while traditional e-commerce platforms may or may not work in the interest of small businesses.

    Working of ONDC

    Workings of ONDC

    A retail seller needs to register on ONDC and list the services and products on the platform. Once listing is done using the ONDC’s open protocol, products and services can be found by the consumers on different e-commerce platforms.

    Whoever searches for the product will be able to see the location of the seller and can buy from the nearest shop available to ensure the fastest delivery.

    Conclusion

     ONDC aims to “democratize” digital commerce, moving it away from platform-centric models like Amazon and Flipkart to an open network. The transactions are executed through an open network.

    It has the potential to revolutionize Indian e-commerce by promoting open networks and fair competition. It may enable more sellers to be digitally visible. Analysing ONDC’s progress can give us valuable insights into the future of e-commerce in India and beyond.

    We hope that the blog answered all your thought-provoking questions about ONDC.

    Frequently Asked Questions (FAQs)

    1.   In which year ONDC was established?

    Ans. ONDC was established in the year 2021.

    2.   Who established ONDC?

    Ans. ONDC was established by the Department for Promotion of Industry and Internal Trade (DPIIT).

    3.   On what model does ONDC operate?

    Ans. ONDC operates on a network-centric model.

    4.   Is ONDC a UPI app/platform?

    Ans. No, it is not a UPI app rather, it is like the UPI of e-commerce.

    5.   Who are the investors of ONDC?

    Ans. Investors of ONDC include giants like Kotak Mahindra Bank, HDFC Bank, SBI, etc.

  • LIC Case Study: Business Model and SWOT Analysis

    LIC Case Study: Business Model and SWOT Analysis

    Lice Case Study: Business Model and SWOT Analysis

    Everyone is familiar with LIC so much that for us, life insurance means LIC. But have you wondered what the business model of LIC is? How big is it, and how does it impact the insurance world?

    In this case study, we will be answering such questions.

    The Life Insurance Corporation of India (LIC), established in 1956, is a public life insurance company headquartered in Mumbai, India. The primary objective of LIC is to enhance the quality of people’s life by spreading life insurance products to the underprivileged and economically backward population.

    LIC has six associate companies and seven subsidiaries. It ranks #1 among the insurance companies in India by size.

    LIC went public in May 2022; however, only 3.5% of the equity is owned by the public and the rest 96.5% is owned by the promoter and promoter group, i.e., the government of India.

    LIC Case Study

    Read Also: Kotak Mahindra Bank: Business Model and SWOT Analysis

    Key Facts of LIC (FY 22–23)

    1. LIC is operating 2,048 branches and 1,580 satellite branches. In comparison, HDFC Life (major competitor) has only 467 branches.

    2. LIC has overseas operations in 14 countries.

    3. LIC has issued 27.74 crs. individual policies, assuring a sum of INR 5,868,481 crs.

    4. In FY 22-23, LIC reported a net profit of INR 788,043 crs.

    5. LIC has a market share of 71.76% in insurance policies.

    Business Model of LIC

    Business model of LIC

    It’s simple: LIC sells insurance-related products to a wide range of customers. Consider the situation: you completed your graduation and were placed in a global MNC. Now, to secure your future, you’re looking for life insurance and get in touch with an insurance agent. The agent briefs you about all the current offerings. After analysing and trusting the brand value of LIC as Government of India backs it, you decided to go with LIC and bought life insurance from them.

    Here, you’ll be giving money to LIC in the form of premiums on your policy for a period of time, say 10 years. LIC, in return, offers you financial benefits in case of unforeseen situations.

    Now, LIC will invest this premium in various financial instruments: Stocks, Bonds, Mutual Funds, etc. In this situation, you are the only customer. As of September 2023, LIC has issued 27.74 crs. individual policies, assuring a sum of INR 5,868,481 crs. It’s a whopping number.

    As of November 2023, they are managing assets worth INR 4,397,205 crs. which is close to the assets under management (AUM) of the entire mutual funds industry in India. Imagine how big LIC is!

    Check out our blog to learn more about AUM: What is Asset Under Management (AUM) in Mutual Funds

    Breakup of State-wise Business

    StateMarket share (in%)
    Maharashtra12%
    West Bengal12%
    Uttar Pradesh10%
    Gujarat6%
    Tamil Nadu6%
    Karnataka6%
    Rajasthan4%
    Andhra Pradesh4%
    Others39%

    Read Also: Zepto Case Study: Business Model, Financials, and SWOT Analysis

    LIC Product Offering

    LIC offers numerous insurance plans to a broad range of customers, ranging from individuals to various groups (employers, institutions, etc.). It follows a customer centric approach and an efficient claim settlement process.

    As of November 2023, LIC is offering more than 50 products ranging from insurance plans to health plans. It has an extensive distribution network of more than 1.2 million agents. Have a look at the chart below demonstrating the broad offering of LIC:

    LIC Products

    As you can observe from the above graph, LIC has a broad universe of offerings with insurance plans further divided into five categories:

    1. Endowment Plans: It is a participating plan which offers a combination of protection and savings.
    2. Whole Life Plans: Life insurance that provides financial protection throughout life.
    3. Term Insurance Plans: It is a life insurance that offers financial protection for a fixed period.
    4. Money Back Plans: It is a type of life insurance in which money is returned after a set period, in case of no contingency.
    5. Riders: These are add-on benefits purchased along with the insurance.

    LIC Distribution Network

    LIC has a vast distribution network, which sets it apart from its peers. As of March 2023, it has:

    1. 13.47 lakh individual agents and 160 corporate agents.
    2. 19,437 micro insurance agents.
    3. 3,628 branches and satellite offices.
    4. 295 brokers.

    Read Also: Axis Bank Case Study: Business Model, Product Portfolio, and SWOT Analysis

    SWOT Analysis of LIC

    SWOT analysis of LIC

    Strengths

    1. Brand Value: LIC is the oldest and largest insurance player in the industry, having a massive customer base. The brand value that LIC has created is a significant strength of it.
    2. Product Base: Its broad range of product offerings with a mix of participating and non-participating products is a huge advantage.
    3. Network: LIC has the largest force of insurance agents. The number has crossed 13 lakhs in FY 22-23. Further, LIC has 2,048 branches, 1,580 satellite branches, 19,437 micro-insurance agents and 295 brokers.

    Weakness

    1. Lack of Online presence: LIC sells its policies via agents. It has an extensive network of agents all over India. However, the online presence of LIC is not up to the mark, and it heavily depends on insurance agents to sell its policies, which is a weak point in today’s digital world.
    2. Ineffective Advertising: LIC advertising falls short as compared to its competitors. One of the reasons that the LIC market’s share has been reduced in recent times.
    3. Lack of Innovation: Due to the massive size of LIC and red tape, it often lacks innovation and fails to diversify its products as per the evolving needs of the young generation.

    Opportunities

    1. Market Size: There has been rapid growth in India in recent times, poverty is decreasing, and financial stability is increasing. With India’s massive population, LIC has an excellent opportunity to increase its market share.
    2. Online Services: LIC is an offline dominant business driven by its agents. There’s a great opportunity to expand its online presence.
    3. Increased Awareness: In India, financial awareness is increasing, which gives the opportunity to launch new products based on the demand of the evolving customers.

    Threats

    1. Govt. Stake: LIC is a govt. owned entity where 97.5% of the stake is held by Govt. of India, operations of the LIC can be heavily influenced by it.
    2. Private Players: Tough competition from private players in the industry is a significant threat. In 2000, the Govt. of India allowed private players in the insurance industry and since then, the market share of LIC in insurance policies has kept on decreasing.
    3. Technological Challenges: There have been a lot of new developments in the fintech industry – digital lending, insurance, etc. However, if we look at LIC, it has a lot to do which poses a potential threat in an already declining market share.

    Read Also: Paytm Case Study: Business Model and Marketing Strategy

    Conclusion

    LIC is a behemoth and the largest insurance player in India. It offers a wide range of insurance products, having an extensive distribution network. LIC’s massive portfolio also accelerated its income stream.

    As the insurance sector continues to develop in India, LIC’s ability to adapt to constantly evolving environment will be a key factor in maintaining its market share. In other words, digital presence is essential in today’s world. The sharp decline has been seen in the operations of PSUs whenever government allowed private players in the industry. BSNL and Air India are flagship examples of this, but can LIC be an exception? Only time will tell.

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    Frequently Asked Questions (FAQs)

    1. Who administers LIC?

      The Ministry of Finance.

    2. Who are LIC’s competitors?

      LIC faces tough competition from HDFC Life, SBI Life, ICICI Lombard, etc.

    3. What is a satellite office?

      It is a kind of mini-office set-up by LIC in areas where no LIC branch available nearby.

    4. What are participating and non-participating insurance policies?

      In participating policies, one can enjoy the profits earned by the insurer, while in non-participating policies, there is no such provision.

    5. When did LIC establish?

      LIC was established in 1956.

  • Nykaa Case Study: SWOT Analysis, Business Model and Marketing Strategy

    Nykaa Case Study: SWOT Analysis, Business Model and Marketing Strategy

    Nykaa is an Indian brand of beauty and cosmetic products. It was founded by Falguni Nayar in 2012. Since then, it has evolved into a lifestyle brand offering a curated selection of 2000+ brands and 2 lakh+ products across skincare, makeup, fragrance, health, haircare, etc.

    It is a dominant player in the market and is continuously trying to adapt and innovate itself to align with consumer preferences. Its omnichannel approach, curated product selection, and focus on building a loyal community position it for sustained growth in the years to come. In this blog, we will analyze Nykaa’s strengths, weaknesses, opportunities, and threats, along with Nykaa’s marketing strategy.

    Nykaa is a public company that was initially incorporated as FSN E-Commerce Ventures Private Limited and was listed on the stock exchange in 2021. As of December 2024, Nykaa’s shareholding pattern is as follows:

    Investor TypeHolding Percentage (%)
    Promoter52.14
    FII11.64
    DII23.65
    Public5.56
    Others7.01
    (Data as of 17 October 2025)

    Nykaa’s USP includes a first-mover advantage, a strong brand identity in the cosmetics industry, and a data-driven approach with personalized recommendations for customers. Nykaa’s target audience is primarily women aged 18–50 and beauty influencers. Nykaa has extensively used brand marketing and social media reach to build its customer base. The phrase “Be Bold and Be Good” drives Nykaa, and the company is still working toward its goals.

    Nykaa is a D2C brand of consumer products with 187 BPC stores and 9 fashion stores across 68 cities that work on an inventory-based model, i.e., the company buys the products from the manufacturers and stores them in warehouses. Products are sold either through online apps or in offline stores.

    Nykaa also has a series of in-house fashion and beauty brands. Some of them are Nykaa Cosmetics, Kay Beauty, and Nykaa Naturals. The apparel and accessories verticals consist of 1,350 brands.

    Download Nykaa Case Study PDF

    Market Details of Nykaa (FSN E-Commerce Ventures Ltd.

    Current Market Price ₹263
    Market Capitalization (in ₹ Crores)75,368
    52 Week High 268
    52 Week Low154
    Book Value5.62
    P/E Ratio1,098
    (Data as of 17 March 2025)

    Read Also: D Mart Case Study: Business Model and Marketing Strategy

    SWOT Analysis of Nykaa

    SWOT Analysis of Nykaa

    Strengths

    1. Nykaa captures a significant market share when it comes to online beauty. It created a strong customer base and brand loyalty, which gives the company its first-mover advantage.
    2. Unlike generic e-commerce platforms, Nykaa offers a carefully curated range of authentic beauty and wellness products catering to diverse needs and preferences.
    3. Nykaa’s engaging content, user-friendly interface, and social media presence fascinate the young generation of India.
    4. Nykaa offers its customers a wide variety of products in various categories.
    5. Nykaa has shown exponential and exemplary growth over the years with continuous expansion in its product lines.

    Weakness

    1. Maintaining inventory and storage of beauty products can be complex and challenging, leading to stockouts and inefficiencies. This can negatively impact the customer shopping experience.
    2. Nykaa also faces tough competition from other D2C brands, which can put the company under immense pressure, thereby affecting its margins.
    3. No free delivery below INR 700 can make it unattractive to customers with low budgets.
    4. Nykaa hardly spends on research and development activities, which can limit its capacity to compete with other beauty brands, and as a retail business with both offline and online presence, functioning without proper R&D can lead to operational challenges.
    5. Overdependence on the female demographic can affect the business.

    Opportunities

    1. Nykaa can tap international markets, which can help the company increase its customer base and revenue.
    2. Acquisitions of niche brands can cater to the needs of customers and create a new customer base.
    3. The existing loyalty program of the brand can be enhanced and improved with some exclusive offerings, which can eventually help boost customer retention.
    4. Nykaa can further invest in AI-powered solutions for product recommendations, chatbot customer service, and AR/VR beauty consultations. This can improve operational efficiency and potential customers.

    Threats

    1. Tough competition from other brands is a threat for Nykaa, as this can move their price-sensitive customers to other, more affordable alternatives.
    2. Evolving consumer preferences and buying behavior can be a threat to the beauty brand if it does not align with the changing trend.
    3. At the time of listing, the company’s valuation stood at $15.36 billion. A significant decline can be seen in the valuation of the company post-listing. Further, as of March 2025, the company is trading at a P/E of INR 892, which is high as compared to its peers.
    4. Evolving technologies like augmented reality (AR) and virtual reality (VR) offer try-on methods to customers. If not implemented with a seamless experience, it can be a threat to Nykaa.

    Read Also: Hindustan Unilever Case Study: Business Model, Financials, and SWOT Analysis

    Marketing Strategies of Nykaa

    Marketing Strategies of Nykaa

    1. Product Strategy

    Nykaa is currently offering a diverse range of 1500+ beauty and wellness products. The company has also recently launched its product brand, which is adding an extra dimension to its product basket. Nykaa aims to be a one-stop destination for people of all age groups and offers beauty products from both national and international brands with a presence across major markets like the U.A.E., Mauritius, and the U.S.A.

    It tries to offer curated products suitable for various skin tones and types to its customers that align with their needs and are also in trend. The brand also launches limited-edition products and collaborates with celebrities and influencers to create exclusive collections. It personalizes the product experience by offering recommendations based on individual purchase histories and reviews from other users.

    The brand also promotes environment-friendly packaging to promote sustainability. Nykaa has also launched Nykaa fashion and Nykaa men. We can say that the product strategy of Nykaa is dynamic.

    2. Pricing Strategy

    The company generally focuses on cost-based pricing, where it analyses the cost of acquiring and distributing products and adds a markup to decide the final price, and prestige pricing, where the company has collaborated with different luxury brands like MAC, Anomaly, Aveda, etc., catering to high-end consumers.

    Nykaa runs promotional campaigns, discounts, and special offers during festive sales to attract customers and drive sales. It also offers diverse payment options, including cash on delivery, credit card EMI, and buy-now-pay-later schemes, making purchases accessible to a broader customer base.

    3. Place / Distribution Strategy

    Nykaa’s omni-channel presence has helped the company evolve over the years. The brand provides three options to customers. They can visit either Nykaa’s luxe store for a premium shopping experience or on-trend stores for budget shopping. The third option is to buy products online via Nykaa’s web and mobile app.

    In recent years, the company has tried to expand its network. It has collaborated with different logistics partners to offer flexible delivery options like express delivery and scheduled delivery in some locations.

    4. Promotion Strategy

    Nykaa engages with its customers through blog posts, makeup tutorials on YouTube, and articles to spread informative content among the audience. This creates a sense of trust among the customers. The company also collaborates with influencers to promote its trendy products. It sends targeted emails to customers based on their purchase history, preferences, and interests, offering personalized recommendations and promotions.

    Nykaa leverages influencers through its customized creator-focused product and program called the Nykaa affiliate program, which enables external content creators to publish content on behalf of the company across several digital platforms. Further, the company continuously posts deals and giveaway alerts on social sites to attract customers.

    Read Also: Nestle India Case Study: Business Model, Financial Statement, SWOT Analysis

    Key Performance Indicators (KPIs)

    ParticularsFY2024FY2023FY2022
    Operating Profit Margin (%)37.3540.4467.96
    Net Profit Margin (%)45.3928.1455.14
    ROCE (%)5.885.208.02
    Current Ratio4.0911.299.49
    Debt to Equity Ratio0.050.020.02

    Future Outlook of Nykaa

    Nykaa is poised for significant growth in the coming years, driven by expansion into international markets, strategic acquisitions, and technological advancements. The company aims to enhance its AI-driven personalized shopping experience and integrate AR/VR solutions for virtual product trials. With an increasing focus on sustainability, Nykaa plans to introduce more eco-friendly packaging and expand its organic and cruelty-free product range. Additionally, the brand is strengthening its offline presence by opening more Nykaa Luxe and On-Trend stores across Tier 2 and Tier 3 cities. As digital adoption rises, Nykaa is expected to strengthen its market leadership by leveraging data-driven marketing and influencer collaborations.

    Read Also: Eicher Motors Case Study

    Conclusion

    Nykaa’s journey from a fledgling e-commerce platform offering beauty products to a platform that innovates with vision and is adaptable as per the choices and preferences of the customer is phenomenal. The brand knows how to capitalize on opportunities well. It has carved out a significant niche in the Indian market and has the potential to further expand its business, shaping the future of the beauty market.

    If you have enjoyed reading our blog, check out the related case study: Flipkart Case Study- Business Model and Marketing Strategy.

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    Frequently Asked Questions (FAQs)

    1. Who founded Nykaa?

      Nykaa was founded by Falguni Nayyar in 2012.

    2. Does Nykaa sell products for females only?

      No, Nykaa is not only for females; it also sells grooming and personal care products for men.

    3. Is Nykaa a public company?

      Yes, Nykaa is a public company listed on the NSE & BSE.

    4. Who are the competitors of Nykaa?

      Nykaa faces tough competition from Purplle, Myntra, Ajio, etc.

    5. What is the biggest sale introduced by Nykaa?

      The biggest sale of Nykaa is the “Nykaa Pink Friday sale”.

  • Indian Oil Case Study: SWOT Analysis and Marketing Strategy

    Indian Oil Case Study: SWOT Analysis and Marketing Strategy

    Indian Oil Case Study

    Indian Oil Corporation (IOC) is the largest Indian public-sector oil and gas company, overseen by the Ministry of Petroleum and Natural Gas. It was formed in 1964 through the merger of Indian Oil Company Limited (established in 1959) and Indian Refineries Limited (established in 1958). The company has subsidiaries in Mauritius, Sri Lanka, and the Middle East.

    The company was established with the objective of refining and marketing petroleum products in India, but over the years it has expanded its business operations, including exploration and production, renewable energy, and petrochemicals.

    With an ideology of being ‘Pehle Indian Phir Oil,’ IOC focuses on the well-being and progress of the nation above all. To further emphasize this commitment, a new core value, ‘Nation First,’ was introduced alongside the existing values of care, innovation, passion, and trust on June 30, 2023. This date is historically significant as it marks the day in 1959 when Indian Oil Company Ltd. was incorporated.

    Indian Oil Case Study

    A few key facts about the IOC as of March 2024:

    1. IOC ranked 116th in the Fortune Global 500 list of the world’s largest companies.
    2. IOC has filed 1,736 patents as of March 2024.
    3. It has a refining capacity of 70 million metric tonnes per year (MMTPA) and operates 1,788 CNG stations.
    4. The Indian Oil Group owns and operates 9 refineries and has an over 17,000 km pipeline network.

    Market Information of Indian Oil Corporation 

    Current Market Price ₹129
    Market Capitalization (in ₹ Crores)1,81,740
    52 Week High₹186
    52 Week Low₹111
    Dividend Yield9.34%
    ROCE21.1%
    (Data as of 28 March 2025)

    Read Also: Castrol India Case Study: Business Model, Product Portfolio, And SWOT Analysis

    SWOT Analysis of Indian Oil Corporation

    Swot analysis

    We have done a SWOT analysis of IOCL . It is a management technique that analyses the strengths, weaknesses, opportunities, and threats of a company.

    Strengths

    1. IOC is a renowned and trusted brand in India. It supplies cooking gas to majority of Indian families and has a network of 12,861 distributors as of 2023. It has the largest downstream pipeline network of around 17,564 km which helps in the transportation of processed petroleum and crude oil.

    2. IOC is the major oil company in India, with significant economies of scale and a large refining capacity that allows it to fulfil the country’s demand for petroleum products.

    3. IOC carries a diversified business portfolio that includes refining, marketing, production, and exploration. This helps the company mitigate the risk caused by changes or fluctuations in another business segment.

    4. IOC has a vast distribution network, including retail outlets, and enjoys multiple benefits since it is under the supervision of the Ministry of Petroleum and Natural Gas.

    5. IOC has invested in advanced technologies for refining and production processes, enhancing efficiency and staying competitive in the industry. Also, it has Asia’s best research and development in the areas of lubricants and pipelines, with around 60 acres of campus near Delhi.

    Weakness

    1. Any kind of changes in the global price of oil can lead to adverse effects on the company and have significant impacts on the profitability of the company. Also, rules, regulations and policies of the government can slow down the growth of the company.

    2. IOC faces tough competition from companies like ONGC, Reliance, and Bharat Petroleum. IOC needs to develop and implement strategies in a way that can help to compete with other companies.

    3. The oil and gas industry, including refining, faces increasing scrutiny for its environmental impact. Compliance with stringent regulations can be a challenge.

    4. Although IOC is punching above its weight, it currently has a limited presence in renewable energy.

    Opportunities

    1. Digitalization and AI can help IOC onboard potential customers and analyse various trends. This could be a great opportunity for the company to grow rapidly.

    2. The Indian government supports the development of renewable energy and has launched various programs and incentives under “Atmanirbhar Bharat”. This could help the IOC expand its renewable energy business.

    3. The company is venturing into the production of alternative fuels, biofuels, or other innovative products to align with changing consumer preferences and environmental considerations.

    4. Growing economy will benefit the company over the coming years since India’s demand for oil is also rapidly increasing. The company is exploring opportunities in renewable energy so that it can align with global trends.

    Threats

    1. IOC faces increased competition from both domestic and international players. This can significantly affect the market share of the company.

    2. Talent risks, such as talent attraction and retention, can impact IOC’s growth and long-term sustainability.

    3. Environmental regulations can increase the input cost and operational expenses of the company.

    4. Changes in consumer behaviour like a shift towards other sources of energy like electric vehicles can be a sort of threat to petroleum-based products.

    Marketing Strategy of IOC

    Marketing strategy of IOC

    IOC uses a combination of traditional and modern marketing techniques to maintain its market leadership in the oil and gas sector.

    1. Pricing Strategy

    We are well aware that IOC is a government-owned company. The government makes major pricing decisions. The prices may vary from state to state in India. The IOC follows the geographic pricing mechanism while deciding prices, i.e., the prices are categorised into metro cities, national capital regions, and state capital regions. Also, the taxes imposed and subsidies provided by the Government impact the final selling prices of the oil. To check the latest pricing, you can visit the official website of the company.

    Read more in our blog on – how oil prices affect the stock market.

    2. Product Strategy

    IOC occupies the major share of the market when it comes to petroleum products in India. It has almost 70% share in downstream pipelines and 30% in refining capacity. The IOC product basket includes petrol, diesel, LPG (liquified petroleum gas), other refined products like kerosene and naphtha for industrial and commercial uses; petrochemicals like ethylene, benzene, lubricants, natural gas such as LNG and CNG.

    3. Place/Distribution Strategy

    IOC employs a multi-level distribution strategy to reach its extensive customer base across India. The company’s distribution strategy includes a network of direct and indirect channels. Distribution through direct channels includes petrol pumps. IOC has a vast network of around 36,000 petrol pumps across the country. With approx. 12,000 LPG distributorships that distribute LPG cylinders to households as well as industrial spaces. Distribution through indirect channels includes collaboration with supermarkets, merchant stores, and e-commerce platforms to sell lubricants, greases and other products.

    IOC operates its subsidiaries in Sri Lanka, UAE and other countries. It holds ten major refineries in places like Gujarat, Mathura, Panipat, Guwahati etc.

    4. Promotion Strategy

    Indian Oil has a history of launching memorable advertisements to keep its wide-ranging customer base intact. These campaigns have been instrumental in promoting and advertising the IOC brand. Some of the advertising campaigns for strategic marketing are listed below:

    • “Fill it to Feel it” in 2018 to highlight the fuel efficiency of IOC’s XTRAPREMIUM petrol.
    • “I Belong Here” in the year 2020 celebrated diversity by showcasing people from different cultures coming together to use IOC products.
    • “Sure Khayal Rakhega” in the year 2022 with a focus on LPG cylinders.
    • “Indane – Ek Bandhan Sath” in the year 2023 to show the emotional connection that families share with the LPG cylinders.
    • “Servo: The Power to Perform” is still ongoing.

    The above-mentioned campaigns and product development initiatives by IOC demonstrate its ability to create convincing advertisements with which common people can relate. After all, they know how to retain customers.

    Key Performance Indicators

    ParticularsMarch 2024 March 2023 March 2022
    Operating Margin (%)8.182.576.52
    Net Profit Margin (%)5.361.284.15
    ROE (%)22.75718.79
    ROCE (%)23.909.2317.61
    Current Ratio0.730.770.76
    Debt to Equity Ratio0.6710.93
    (Data as of 28 March 2025)

    Future Outlook

    Indian Oil Corporation (IOC) is strategically modifying its business operations to meet India’s growing energy demands while emphasizing sustainability. The company plans to expand its refining capacities, notably increasing the Panipat Refinery from 15 to 25 million metric tonnes per annum (MMTPA) and the Gujarat Refinery from 13.7 to 18 MMTPA by December 2025. In 2024, IOC announced a partnership with Panasonic Energy to establish 5 GWh of lithium-ion battery manufacturing by 2031 and boost its renewable energy capacity to 31 GW by 2030. Overall, IOC is committed to achieving net-zero operational emissions by 2046, aligning with global sustainability goals.

    Read Also: Case Study of Petrol & Diesel Price History in India

    Conclusion

    To conclude, IOC is the leading energy provider in India and is trying to diversify its product basket to offer the best to its customers. It has its own set of strengths and challenges. Its capacity to overcome changing market conditions, technological changes, and environmental obstacles places it in a strong position to contribute to India’s transition to energy security and sustainability.

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    Frequently Asked Questions (FAQs)

    1. In which year was the IOC established?

      IOC was established in 1964.

    2. Who is the competitor of IOC?

      IOC faces tough competition from Reliance, ONGC, Hindustan Petroleum, etc.

    3. How many refineries are there in India?

      As of December 2023, there are 23 oil refineries in India.

    4. What is the full form of LPG?

      LPG stands for Liquified Petroleum Gas.

    5. What is the initial objective of the IOC?

      The company was established to refine and market petroleum products in India.

  • Wipro Case Study and Marketing Strategy

    Wipro Case Study and Marketing Strategy

    Today’s blog dives into the intriguing world of Wipro as we bring you an in-depth Wipro Case Study, analyzing the journey of one of India’s leading tech giants.

    Before diving into Wipro marketing strategies, let’s have some basic ideas about the company and how it became India’s leading tech service provider.

    Wipro Overview

    Wipro Limited is a leading global information technology, consulting, and business process services company based in India. It provides a wide range of services to clients worldwide, including IT consulting, application development and maintenance, infrastructure management, business process outsourcing, and more. Wipro serves various industries, including technology, healthcare, financial services, and manufacturing.

    Founder of Wipro

    Azim Premji

    Azim Premji is an Indian billionaire entrepreneur and philanthropist who is widely recognized for his significant contributions to the Indian information technology (IT) industry. He is the chairman of Wipro Limited, one of India’s largest and most prominent IT services companies. Here are some key details about Azim Premji

    Azim Premji was born in Mumbai, India, on July 24, 1945. He studied Electrical Engineering at Stanford University in the United States but returned to India in 1966 following his father’s untimely death to take over the family business.

    Azim Premji took charge of Western India Vegetable Products Limited (Wipro’s precursor) in 1966, primarily dealing with vegetable oil production. Under his leadership, the company diversified into IT and eventually became Wipro Limited. He played a pivotal role in transforming Wipro into one of India’s leading IT services companies. His strategic vision and leadership steered the company’s growth, and it expanded its global footprint, offering a wide range of IT services and solutions.

    He has been featured on various Forbes lists of billionaires. His philanthropic efforts have also earned him recognition, including being named one of Time magazine’s 100 most influential people worldwide. In July 2019, Azim Premji retired as the chairman of Wipro Limited after leading the company for several decades. His son, Rishad Premji, succeeded him as the company’s chairman.

    His contributions have not only made a significant impact on the IT industry in India but also on social and educational initiatives aimed at improving the lives of people across the country.

    Having known about the person behind creating one of India’s biggest tech giants, let us know the marketing strategies adopted by the company to evolve itself among its competitors.

    Read Also: TCS vs Wipro: Comparison Of Two IT Giants

    MARKETING STRATEGY OF WIPRO

    MARKETING STRATEGY OF WIPRO

    Wipro serves clients across various industries, including technology, healthcare, financial services, manufacturing, retail, energy, and more. Its services help organizations leverage technology and innovation to enhance efficiency, improve customer experiences, and achieve business goals.

    1. Product

    product

    Wipro is a well-known and globally recognised company that aims to provide the best of the best services to its customers

    it has several products ranging from automobile, consumer goods, retail, professional service, product engineering, and many more.

    When it comes to IT services, the company provides us with:

    • Application Development and Maintenance
    • Infrastructure Services
    • Cybersecurity Services
    • Quality Engineering and Testing
    • Blockchain Services
    • Artificial Intelligence and Machine Learning
    • Data Analytics and Business Intelligence

    Not only this, it also provides us with services like Finance and Accounting Services, Customer    Relationship Management (CRM) and Customer Experience Management, Supply Chain Management

    2. Pricing

    MARKETING STRATEGY OF WIPRO

    Wipro Limited, a large and diverse IT services company, employs various pricing models and strategies depending on the services and solutions offered to clients. Pricing in the IT services industry can be complex and customized based on factors such as the scope of work, the difficulty of the project, the duration of engagement, and the client’s requirements. Below are some common pricing models and factors that may influence Wipro’s pricing policy are below. Under the time and materials model of the company, clients are billed based on the actual hours worked and the cost of materials or resources used. This is generally used for projects where the scope is not properly defined.

    In a fixed-price model, the project scope, deliverables, and costs are agreed upon upfront. The client pays a predetermined, fixed price for the entire project. His model is suitable when the project requirements are well-defined and stable.

    In a Subscription Pricing model, clients pay recurring fees for ongoing services or access to software solutions. This model is commonly used for software-as-a-service. Apart from the above-mentioned major pricing policies, various other models comprise the overall prices of the company’s products.

    Various factors influence the pricing policy of the company. Some of them are listed below.

    • Difficult projects may have higher pricing.
    • Long-term contracts with other companies can lead to heavy discounts or different pricing structures.
    • Pricing of the products offered by other tech companies also leads to variations in the pricing policy of Wipro.

    3. Promotion

    MARKETING STRATEGY OF WIPRO

    We all know that promotion plays a significant role when it comes to the growth of the company. Wipro maintains a strong online presence through its website and social media channels. It uses these platforms to share news, updates, success stories, and thought leadership content. Regular engagement with followers helps foster a sense of community.

    Wipro frequently shares case studies and success stories highlighting its collaboration with clients. This eventually impacts the further onboarding of clients. The company also always fulfils its corporate social responsibility.

    Partnerships with technology partners and other organizations are highlighted in its advertising strategy. These partnerships help Wipro provide complete solutions and reach a wider audience. The company also has occasionally used industry experts as brand ambassadors or spokespersons to increase brand visibility. The company also involves itself in environmental awareness initiatives. Not only this but also the company adopts a client-centric approach in its advertising, highlighting its dedication towards the existing client base. 

    For the information of our readers

    MARKETING STRATEGY OF WIPRO

    Wipro Limited, primarily an IT services and consulting company, is not a manufacturer of consumer goods like household products or consumer electronics. Instead, Wipro provides information technology services, consultancy services, and digital solutions to businesses and organizations across various industries. It’s essential to differentiate between Wipro Limited, the IT services company, and Wipro Enterprises, a separate entity within the Wipro Group, which manufactures and sells consumer goods, lighting products, and healthcare products under various brand names. Wipro Enterprises includes businesses like Wipro Consumer Care and Lighting and Wipro GE Healthcare.

    NOTABLE ACQUISITIONS OF WIPRO:

    • Appirio (2016):   Wipro acquired Appirio, a cloud consulting company based in the United States, for approximately $500 million.
    • Info SERVER (2017): Wipro acquired InfoSERVER, a Brazil-based IT services provider, to strengthen its presence in the Latin American market.
    • International TechneGroup Incorporated (ITI) (2019): Wipro acquired ITI, an engineering solutions and services company based in the United States, to enhance its engineering and manufacturing solutions capabilities.
    • Capco (2021) – Wipro acquired Capco, a global management and technology consultancy, for approximately $1.45 billion.

    Also, read our success story of Mumbai Dabbawalas.

    Read Also: Maruti Suzuki Case Study: Business Model and Marketing Strategy

    Conclusion

    We assume that by now, our readers must have a basic idea about the company, its services and the acquisitions made by the company. Now, let us conclude today’s blog by updating you with the company’s current market price and returns because our readers feel like investing after reading these company insights. The company has traded for 406 with above-average returns over the past few years.

    The company is constantly developing and evolving to new heights. 

    S.NO.Check Out These Interesting Posts You Might Enjoy!
    1D Mart Case Study: Business Model and Marketing Strategy
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    3Nykaa Case Study: SWOT Analysis, Business Model and Marketing Strategy
    4Varun Beverages Case Study: Business Model, Financials, and SWOT Analysis
    5Coca-Cola Case Study and Marketing Strategy

    FAQs

    1. Who is the founder of Wipro?

      Azim Premji founded Wipro.

    2. When was Wipro founded?

      Wipro was founded in the year 1945.

    3. What are the major services provided by Wipro?

      Major services provided by Wipro are consultancy services.

    4. What is the current market price of Wipro?

      The current market price of Wipro is 406.

    5. Is Wipro Limited and Wipro Enterprises the same?

      No, Wipro Limited and Wipro Enterprises are different.

  • Flipkart Case Study- Business Model and Marketing Strategy                                          

    Flipkart Case Study- Business Model and Marketing Strategy                                          

    Welcome to our yet another blog, today we bring you yet another success story of a startup.

    When it comes to online shopping or e-commerce businesses, in recent years various platforms have evolved. Some of the most widely used sites for online shopping are Amazon, Flipkart, Myntra etc.

    One of the primary reasons for the popularity of online shopping is convenience. Shoppers can browse and make purchases from the comfort of their homes using computers, smartphones, or tablets. There is no need to visit physical store hours to consider, making it accessible 24/7.

    In today’s blog, we shall be focusing on one of the above-mentioned online shopping apps, how it evolved, the people behind its success, what is the business model and the efforts that the app makes to keep its position intact in the market.

    So, let us talk about FLIPKART.

    How Flipkart Originated

    Flipkart, an e-commerce company was founded in the year 2007, by Mr Sachin Bansal and Binny Bansal. Both were alumni of the Indian Institute of Technology, Delhi. They had been working for Amazon earlier. With a desire to start something new and of their own, they launched Flipkart with a capital of Rs. 4 lakhs. The plan was simple – customers would place an order for books online through Flipkart and would receive them at their doorstep

    sachin bansal- founder of flipkart

    Now, Flipkart functions entirely in India, with headquarters in Bangalore, Karnataka and earning 4500 crores annually. In no time, Flipkart also started offering other products like electronic goods, stationery supplies, fashion, home essentials and groceries.

    The company now gives employment to around 22,000 people. It has a registered consumer base of more than 400 million and the company claims to deliver more than thirty thousand parcels per day.

    Currently, Flipkart stores its products in its warehouses across the country. They have a delivery network across 27 cities. It helps the company to deliver orders to their customer within an appropriate time.

    With passing time, internet penetration has grown across the world, hence it also acts as a booster for e-commerce platforms as it provides a secure payment option to customers.

    What led to the growth of Flipkart was increasing internet connectivity in rural and urban areas.

    Availability of a wide range of products from anywhere and that too at the customer’s doorstep with feasible and affordable prices.

    Equipped work schedules of the young population led to more online and indoor shopping which eventually helped Flipkart grow at a faster pace.

    Though, Flipkart currently faces tough competition from Amazon, what remains is the main objective is to create a unique image in the consumer’s mind.

    After having an idea about the company’s evolution and how it created its own space in the Indian e-commerce markets, let’s dive deep into what are the marketing strategies that Flipkart adopted.

    Flipkart Case Study

    Business Model of Flipkart

    The Flipkart business model is a comprehensive framework that leverages diverse revenue streams and strategic innovations, making it a leader in India’s e-commerce industry.

    • Marketplace Operations: Flipkart connects millions of sellers and buyers, earning commissions on each sale. Sellers list products on the platform, while Flipkart facilitates transactions.
    • Logistics Services: Flipkart’s subsidiary, Ekart, ensures efficient deliveries and returns. Sellers can use these services for packaging, storage, and shipping, contributing to Flipkart’s revenue.
    • Advertising Solutions: Flipkart provides sellers with advertising options like sponsored product listings and banner ads. These services boost visibility and drive sales.
    • Subscription Model: Flipkart Plus offers benefits like free delivery and early sale access, fostering customer loyalty and generating subscription revenue.
    • Financial Services: In 2024, Flipkart introduced UPI services in partnership with Axis Bank, streamlining transactions and expanding financial offerings.
    • Technological Innovations: AI-powered tools like Flippi enhance customer engagement, while Flipkart Green promotes sustainable shopping.

    Despite challenges, including regulatory scrutiny and competitive pressures, Flipkart maintains a 48% market share. Its blend of marketplace efficiency, logistics, and innovation continues to define the Flipkart business model, solidifying its leadership in the Indian e-commerce landscape.

    Read Also: Nykaa Case Study: SWOT Analysis, Business Model and Marketing Strategy

    Subsidiary Companies of Flipkart

    Flipkart has acquired controlling stakes in numerous companies over the years, turning it into an e-commerce giant. Some of the prominent companies are:

    Name StakeIndustryAcquisition year
    Myntra100%Fashion2014
    Ekart100%Logistics2015
    Flipkart Wholesale100%B2B Cash & Carry2020
    Cleartrip80%Travel2021
    Shopsy100%B2C E-Commerce2021
    Flipkart Health+75.1%Healthcare2021

    Most of the companies have been acquired after Walmart took a controlling stake in Flipkart in 2018. Over the years, Flipkart has made 22 acquisitions and 27 investments in businesses operating in different industries.

    Did you know?

    Flipkart Health+ was formerly known as SastaSundar Healthbuddy Limited before being rebranded after its acquisition by Flipkart in 2021. It is also one of the only companies under the Flipkart group that has been listed on the Indian stock exchanges. It trades under the name “Sastasundar Ventures Limited” and has a market price of ₹241 and a market capitalization of 768 crores as of 19 March 2025.

    Marketing strategies of Flipkart

    The “Flipkart Marketing Strategy” focuses on diverse product offerings.

    1. Product:

    product

    The company generally offers its customers with wide range of products. It deals in almost all segments except for automobiles. Flipkart has recently started a grocery store to increase its market share.

    The major reason Flipkart for being the most used app for online shopping is that the app is user-friendly which gives the user a phenomenal experience while browsing.

    2. Pricing:

    price

    The company provides several filters for the products as per the price range selected by the customer, and easy payment options. Flipkart was the first company to provide. cash on delivery option to its users in the year 2010. The products are delivered on time and are of good quality since they are packed with utmost care to avoid any sort of damage.

    The 15-day exchange policy of the company gains consumers’ confidence in buying products. Recently launched pay later option with a minor convenience fee, helps the customer to easily convert their buying into EMIs. The company also offers exclusive discounts and price drops on the occasion of Indian festivals and sales.

    3. Promotion:

    promotion

    Flipkart can target every age group of audience irrespective of what product they are looking for online. The smart marketing strategy of Flipkart grabs the attention of its viewers who hold the power to buy and are aware that online shopping is better than offline shopping since it provides them with much better options to explore than any retailer would ever give them.

    You must have heard about the term SEO; it stands for search engine optimisation.

    Now what exactly is SEO It is a set of strategies and practices used to improve a website’s visibility in search engine results pages like Google, Bing, and Yahoo. The primary goal of SEO is to increase non-paid traffic to a website and boost its overall online presence.

    As per the latest findings, Flipkart tops the online search results with a total of 55.6 million searches, out of which 11.3 million were mobile searches and 44.3 million were desktop searches. Also, when it comes to SEO, the loading speed of the site plays an important part since it will decide if the users will visit your site or not. Flipkart does this job great. It just takes 2 seconds for the site to load the content for its consumers.

    To promote the app Flipkart has also collaborated with various Indian celebs who act as influencers for people who search for online products.

    4. Advertising campaigns launched by Flipkart

    advertising

    One of Flipkart’s most significant annual sales events is the “Big Billion Days.” Flipkart runs wide-ranging marketing campaigns, offering discounts and deals across various product categories. These campaigns feature engaging advertisements to build eagerness and attract customers.

    Flipkart ran an advertising campaign centred around our toddlers and teenagers —a voice search for kids. The campaign showcased how kids could use their voices to search for toys and other products on the app, making it easier for parents to shop for their children.

    Flipkart often runs campaigns emphasizing mobile phone exchange offers, encouraging customers to upgrade their phones by exchanging their old ones. These campaigns ensure that consumers should get cost-efficient and best deals.

    Flipkart introduced “Flipkart Plus,” a loyalty program offering benefits such as free and faster delivery, early access to sales, and reward points for regular customers.

    Flipkart’s marketing team has a great quality of analysing consumer behaviour and based on this, they started a sort of advertising campaign which you guys must have seen while scrolling through the app, “Frequently Bought Together”. In this Flipkart suggests the buyer the product which is frequently bought by the audience.

    There are various other marketing strategies that Flipkar̥t tries to implement to promote the app globally.

    By now our readers must have got an idea why Flipkart holds an essential place in the market and gives tough competition to Amazon.

    Read Also: Amazon Case Study: Marketing Strategy, Product Portfolio and Pricing Strategy

    Conclusion

    Flipkart’s business model depends on simplifying transactions between buyers and sellers, charging fees for various services, and constantly inventing to improve the customer experience and seller support.  

    Flipkart operates as a recognized e-commerce platform in India with a business model that revolves around being an online marketplace. It connects a wide range of sellers with consumers, offering diverse products and services. Flipkart’s marketing strategy is essential in establishing its brand, attracting customers, and maintaining a competitive edge in the e-commerce industry. 

    S.NO.Check Out These Interesting Posts You Might Enjoy!
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    FAQs (Frequently Asked Questions)

    1. When was Flipkart founded?

      Flipkart was founded in the year 2007.

    2. Who founded Flipkart?

      Sachin Bansal & Binny Bansal founded Flipkart.

    3. Is Flipkart an Indian company?

      Yes, Flipkart is an Indian company with its headquarters in Bangalore. Later it was acquired by Walmart in 2018 taking over 80% stake in the company.

    4. What is the current annual revenue of Flipkart?

      The current annual revenue of Flipkart is 4500 crore.

    5. Which is the biggest sale of Flipkart?

      BIG BILLION DAYS is the biggest sale of Flipkart.

  • Coca-Cola Case Study and Marketing Strategy

    Coca-Cola Case Study and Marketing Strategy

    Welcome to yet another blog. Hope, you enjoyed our Satyam Scam case study. Today, we bring you the success story and market strategy of another giant business in India. Guess??

    Yes, you guessed it right. It’s Coca-Cola, the most loved soft drink in human history. The black drink has its journey to motivate you.

    In today’s blog, we will be focusing on some of the below-mentioned points:

    • How does Coca-Cola originate?
    • With changing times, what business model was opted by the company to keep the business going at the same pace?
    • And lastly, how does the black soft drink never miss a chance to make its consumers happy?

    So be it your kid’s 1st birthday celebration or, the 25th anniversary of your parents or your friend’s promotion party, coca-cola is the first thing to cross our minds when it comes to aerated drinks.

    Over the past few years, coca-cola has captured the market with some of the best advertising techniques and has a monopoly in this sector.

    Now without wasting much time let’s start our today’s blog.

    First of all, we need to know what was the idea behind Coca-Cola and who started it

    Introduced almost 120 years back, coca-cola is the most widely used beverage of all time.

    It is currently consumed in more than 200 countries. It is the world’s largest manufacturer of non-alcoholic drinks.

    History of Coca-Cola

    Coca-Cola was founded by a pharmacist Dr. John S. Pemberton from Atlanta. He wanted to make a different-tasting soft drink that could be sold. He made a flavoured syrup and mixed it up with carbonated water. Later on, his partner Frank M. Robinson named that water-mixed drink Coca-Cola. The first newspaper ad for Coca‑Cola soon appeared in The Atlanta Journal.

    History of Coca-Cola

    Dr. John gradually sold his business in portions and before he died in 1888, Coca-Cola was finally sold to Asa G. Candler.

    Starting from 9 servings in a day, now it serves around 1.9 billion drinks per day.

    Read Also: Varun Beverages Case Study: Business Model, Financials, and SWOT Analysis

    MARKETING STRATEGY OF COCA-COLA

    Although every brand has its way of advertising its products, Coca-Cola has been one of the most recognizable brands now for over a century because the company first experiments with the strategy that it plans and then implements. For any strategy they make, customer satisfaction for the company comes first. Let’s discuss the widely used strategies in detail.

    Coca Cola Case Study

    Worldwide Advertising

    Worldwide Advertising

    Coca-Cola every time comes up with a different and creative idea to advertise their product. At first, they analyse their global consumer base and their demands. For example, initially, coca-cola was sold through soda fountains but then two talented minds secured exclusive rights to selling coca cola in bottles. This eventually helped them to leave an imprint in their consumer’s minds since the bottles were sold globally and that too with labelling done in regional language.

    Branding

    Branding

    Branding generally means how the consumers perceive the product visually i.e., identification of any product when first seen. Seems like Coca-Cola has already mastered the art of branding. The brand needs to maintain the logo that they are using and also update it from time to time as per the consumer’s taste and preferences. Coca-Cola did it so well by trademarking its logo.

    Diversification of products

    Diversification of products

    Coca-Cola does not limit itself after inventing one soft drink. They have expanded their bucket of products over the years. Some of the products of Coca-Cola are Sprite, Diet Coke etc. and companies like Maza and Fanta depended on Coca-Cola for their growth.

    Pricing 

    Pricing

    With increasing recognition, more competitors came into the picture. Coca-Cola still kept their products cost-effective and maintained the quality of the product. This helped them in keeping their customers loyal and intact.

    Promotion 

    Promotion 

    Coca-Cola promoted its products through different advertising media such as newspapers, radio, television, billboards, banners, and magazine covers. The company also used artistic taglines like “Things go better with coke”.

    Partnership

    Partnership

    The company used partnerships as brand visibility to increase their market share and consumers. This helped them grow rapidly. Coca-Cola sponsored the Olympics, FIFA, Basketball tournaments and other reality shows such as American Idol. The company also bought various other businesses.

    Personalisation

    Personalisation

    Coca-Cola always tries to connect with customers at a personal level.

    Labelling their bottles in regional languages helped them increase their sales. They targeted their audience as per their age groups.

    Secret of Coca-Cola’s Success

    Before getting to any conclusion, you must know the secret of success for Coca-Cola’s marketing strategies. They follow a rule of 70:20:10 rule. As per this rule, 70% is the total allocation of the marketing budget of the coca-cola into their existing marketing strategies like Google ads and Facebook ads which are currently giving them good results, 20% is the allocation of the total marketing budget to the current trending marketing strategies like promoting their products on Instagram reels, YouTube shorts etc. remaining 10% they allocate into risky yet innovative marketing idea. Chances are likely that this 10% allocation will give them amazing results.

    Read Also: Flipkart Case Study- Business Model and Marketing Strategy                                          

    Conclusion

    By now you must have an idea of how Coca-Cola has placed itself differently in the market even after facing tough competition from competitors since its establishment. With different promoting and pricing techniques, the company is reaching new heights every day. Coca-Cola has also upgraded itself with advancing technologies to satisfy its consumers.

    To conclude the iconic brand COCA-COLA is still in every heart, no matter how many competitors enter the market. Their efforts of “THANDA MATLAB COCA-COLA” are irreplaceable.

    FAQs (Frequently Asked Questions)

    1. When was Coca-Cola founded?

      Coca-cola was founded in the year 1886.

    2. Who founded Coca-Cola?

      No, Coca-Cola is not an Indian brand. It is a USA-based brand.

    3. How was Coca-Cola sold in the initial days?

      Coca-Cola was sold through soda fountains initially.

    4. How many drinks are served per day now?

      1.2 billion drinks of Coca-Cola are served every day now.

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